You devour online marketing lessons. You feast on articles, reports, books, and ebooks. Maybe you spend some of your precious time attending webinars and
"As marketers, we fall into this trap time and again. Right now, in offices everywhere, marketers’ pulses are racing with questions such as:
- How will we produce video content?
- What’s our Facebook strategy?
- Should we revisit our keywords?
- What’s producing the peaks and valleys in our website traffic?"