Small Business On The Web
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Shocker: Study Finds Creativity Doesn't Always Lead to Profits

Shocker: Study Finds Creativity Doesn't Always Lead to Profits | Small Business On The Web | Scoop.it
Creativity and innovation are crucial to businesses' growth, new research suggests.


The Research Shows: "the vast majority of companies operating today are not doing a good job of translating creative ideas into solutions that improve the firms' performance."

craig daniels's insight:

Creative Ideas are only as good as the team that implements them within your business. A great example is telling your business story on the Internet in an attempt to engage with current and new customers.


The reality is most small businesses fail at telling their story because these creative ideas on how to engage customers never see the light of day.


Hint: " "Managers need to capture promising ideas and then translate them into products, processes and improved customer service."

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Revisiting Facebook: Waste of Time for Most Advertisers?

Revisiting Facebook: Waste of Time for Most Advertisers? | Small Business On The Web | Scoop.it

"A Year Ago, Mark Cuban caught dissension from all over the Internet for calling Facebook a “Time Waster”. "

craig daniels's insight:

Tjhs post came out shortly after Black Friday 2012.


A year has passed and nothing I've seen has changed my mind when it comes to small business and the value they get from Social Media Dollars Spent.


I think it's a great time to reread this post so when 2013 Black Friday and overall holiday results appear we can revisit this and have a conversation about the relationship of small business and social media.

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Is There A Problem With Social Media?

Is There A Problem With Social Media? | Small Business On The Web | Scoop.it
Despite social media hype, many small business owners see a problem with social media, particularly justifying expenses of social media campaigns.


"No one likes to be unclear about what they’re paying for and that’s especially true with small business owners. It’s hard to spend hundreds, or thousands, on something you can’t show or cleary explain to your spouse."

craig daniels's insight:

The reports of why Social Media Sucks for small business are rolling out at a furious rate. The truth may be hard to find with so many ranting opinions filling up the columns but one thing is clear. Spending tons of cash on social media is a bad idea if you don't know what's going on.


In The Problem With Social Media, John Follis does a nice job of recapping the current media frenzy about social media being a money pit for small business. His take is even handed but maybe a bit too even handed. There is a real crisis of understanding going on and coming down in the middle of it may not be the wisest choice. Still his piece is well worth reading.

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Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Small Business On The Web | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.


"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."


"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."



craig daniels's insight:

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



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Is Your ROI In The Tank? - 5 Landing Page Improvements You Can Do Today

Is Your ROI In The Tank? - 5 Landing Page Improvements You Can Do Today | Small Business On The Web | Scoop.it
  Landing page optimization is all about testing and tweaking – sometimes making huge changes and sometimes the smallest details. But what happens when you run out of optimization hypothes…
craig daniels's insight:

Here is a post with 5 case studies detailing how the improvements increased customer engagement... Check out the full post for some really clear fixes you can make to your own properties.

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What Works? New Facebook Marketing Research - Tread Carefully

What Works? New Facebook Marketing Research - Tread Carefully | Small Business On The Web | Scoop.it
The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.
craig daniels's insight:

Unless your business is new to promoting itself on FB than you won't be surprised at how hard it is to engage users on your page. After all isn't social media the promised land?


If your business has a healthy marketing budget and people who can relentlessly do the work than yes you can make some headway, but the truth is it takes time and patience to see a positive ROI.


As you can see in the above chart the more you spend the more clicks you get, sound familiar?  The post has some sobering insights and I encourage all small businesses to read it, but remember to bring your skeptics hat.

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Blogging is Still Important for your Business, Here's 4 Reasons

Blogging is Still Important for your Business, Here's 4 Reasons | Small Business On The Web | Scoop.it
There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small


"Here are 4 reasons you need to blog:

  • Drive traffic to your website
  • Increase your SEO/ SERP
  • Position your brand as an industry leader
  • Develop better customer relationship"
craig daniels's insight:

Creating a new blog for a small business means including the word "Patience" in your vocabulary. Blogging can be a very powerful tool but it takes time, commitment and above all patience.


The above post lists 4 great reasons to create a blog for your small business and takes the time to expand on those reasons.. Check it out.

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Do I Need a Content Marketing Strategy? Top 10 Reasons

Do I Need a Content Marketing Strategy? Top 10 Reasons | Small Business On The Web | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.


"10. Consumers Will Love You 

Great Content marketing is useful for the target audience, it aims to help, inform, inspire and entertain- Content marketing is never a sales pitch or highly disruptive."

craig daniels's insight:

When someone talks to you about the importance of a Content Marketing Strategy for your small business they are talking with a mouthful. Today there is a growing dependence on the online environment to produce leads and sales for your business and, having a robust Content Marketing Strategy can't be overstated.


And while it's important it does not have to be overwhelming if you remember to take it one step at a time. There is no need to do everything at once, instead break it down into tactics that emphasize your strengths first.


Ryan Northover has laid out 10 reasons why you need a CMS for your business.

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