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Tell Your Customers How You Make Things Better
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56 Pct. Of "On The Go" Searches Have Local Intent

56 Pct. Of "On The Go" Searches Have Local Intent | Small Business On The Web | Scoop.it
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across […]
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Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report]

Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report] | Small Business On The Web | Scoop.it
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 12, 2013 7:15 AM

Disrupt To Win
If you are an Internet marketer who has believed and advocated content marketing for as long as I have (since 2002) there is good and bad news. Good news is everyone thinks content marketing is important now. Bad news is everyone thinks content marketing is important now.

Why Your Internet Marketing Must Disrupt To Win
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 


Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. 

What?
Sorry the answer to that question depends on your vertical so impossible to answer without you sharing your insights into how your ecosystem functions. Since it is a lousy thing to do to say, "You must be GREAT and Different," without sharing HOW I will be glad to help (for free as usual :). 

Descirbe your Internet marketing problem / opportunity, your major competitors and your ideas and I will take a look and do my quick 5 KPI thumbnail. 

Marty's 5 KPIs
These 5 Key Performance Inidcators tell me almost everything about a website:

1. PageRank of homepage and 3 key pages. 

2. # Inbound Links. 

3. # Twitter Followers and Facebook Likes.

4. Pagespread - how many pages is Google indexing now?

5. Top 10 keywords bringing traffic now. 


Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year. 

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New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation

New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation | Small Business On The Web | Scoop.it

"What makes digital transformation so important NOW? Social, mobile, real-time, and other disruptive technologies are aligning like never before to necessitate big changes within organizations, forcing them to adapt in order to maintain relevancy."

craig daniels's insight:

Research is the key to understanding your customer's behavior and it's this research that will give your small business the edge over your competition.


Every small business needs to jump in with both feet and make the commitment to digital transformation.

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