Small Business On The Web
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Small Business On The Web
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Curated by craig daniels
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What is Curation? on Vimeo

"a series of videos explaining the shifts we're seeing in the world of content creation. Curation has exploded with the growth of Twitter, Tumblr…"

craig daniels's insight:

For many small businesses Content Curation means gathering as much content surrounding one subject as possible and then throwing that content into a pile with a title and boom that's it.


For curation to work we need to think about what we are collecting, the why this piece of content is important to the process.


Ask yourself why do I think this piece of content is important and why will it help my customer.


Check out this short video for some excellent thoughts from professional curators.


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Help! How Do I Write For Both Search & People?

Help! How Do I Write For Both Search & People? | Small Business On The Web | Scoop.it
SEO is much easier to understand once you know what it is the search engines are looking for. SEO is simply a means of communicating to the search engines.


"Establishing Authentic Relevance and Authority

While your marketing efforts are geared toward consumers, your Search Engine Optimization efforts should be signaling your areas of relevance to the search engines, and be building a case for your authority in those areas of relevance."

craig daniels's insight:

You can't have a conversation about your website without talking about content Relevance and Authority.


If you're a plumber you'd think you could just say "I'm a plumber" and here's my certification and license, hire me. That's clearly not enough for your potential customers. You need to talk about their needs and at the same time convince the search engines you know what you are talking about.


So what's the key? Well, one key is to put yourself into your website and social pages, talk about how you approach your products and services, talk about how what you offer gets you excited. Be yourself and let both people and the search engines see that.

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