Small Business On The Web
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Small Business On The Web
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Reimagine Content - Reuse What You've Got

Learn how to work with all the available content sources!
craig daniels's insight:

Your content creating doesn't always have to be brand new, you can use stuff you've already created as well as stuff others have created.


Create content within content to make it new and more interesting. Jump on board the change and re-purpose train and ride it all the way to success.

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Why Is Your Content Boring?

Why Is Your Content Boring? | Small Business On The Web | Scoop.it
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? So is your content boring? Here are 8 types of content that you shoul;d consider publishing to engage your prospects and customers.
craig daniels's insight:

Articles become Infographics only to transform into engaging Videos telling a compelling story everyone wants to watch. And before our eyes videos transform into Podcasts you can listen to while jogging.


Transformation of content into different forms is the holy grail of content marketing and unfortunately one of the least used options in the small business quiver.


Ask yourself, why don't small businesses re-purpose their content? Thoughts?

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Enroll at Hogwarts: An online wizarding school with real class

Enroll at Hogwarts: An online wizarding school with real class | Small Business On The Web | Scoop.it
Your Hogwarts dreams are about to be realized via an online wizarding education built by "Harry Potter" superfans.
craig daniels's insight:

There isn't a small business that I know of where the avenue isn't open to re-purpose something previously done as a marketing campaign.


The Harry Potter franchise has just launched an online version of Hogwarts. From imagination to books to movies to theme park and now an online version complete with classes and houses such as the famous Gryffindor. This is a great example of chain linking an idea to its next logical ideation.


How do you a small business owner go about chain linking your ideas? The first step is creating a mindmap showing what your business is about and what it's done. The 2nd step is to think about how the mindmap info can be used in video, audio, text, slides or images and placed on your website or social networks...

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