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What Do PR Agencies Do? Can You Do It Too?

What Do PR Agencies Do? Can You Do It Too? | Small Business On The Web | Scoop.it
PR professional Robert Wynne began a very useful dialogue in his column about what PR Agencies do. I enjoyed his follow up, too.
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How To Get Press: Don't Pitch Your Product

How To Get Press: Don't Pitch Your Product | Small Business On The Web | Scoop.it
I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) — or on HubSpot's marketing blog
craig daniels's insight:

Have you ever been stuck in elevator or the back of some boring conference with someone who goes on and on about why their story is so great and inspiring? Well please excuse me why I run off to the roof to take up smoking again, I just don't want to hear the pitch about you or your product.


Knowing what your audience wants and needs is key to getting people to listen to you. Fit your story into the story of someone else.

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