Small Business On The Web
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News Flash: PPC Is Inbound Marketing

News Flash: PPC Is Inbound Marketing | Small Business On The Web | Scoop.it

"The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company and positioning themselves as a provider of more general marketing tools, with a focus on “inbound marketing,” the phrase that local Boston company HubSpot and others made (relatively) famous."

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7 Reasons Why Local Businesses Should Still Buy PPC Ads

7 Reasons Why Local Businesses Should Still Buy PPC Ads | Small Business On The Web | Scoop.it
Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it’s “free,” and if you enjoy a high ranking, you can derive excellent business from it.
craig daniels's insight:

PPC can indeed be a helpful tool for many small businesses, especially if you are either just starting out or you have new products and services you are offering.


In this article Chris Silver Smith lays out a simple but helpful list of reason why PPC may be the right choice for your small business.


Of his tips my favorites are:


  • PPC can help you be seen if you don't have front page rankings.

  • Paid search can be less expensive & quicker than SEO in the short term.


There are a couple of tips in his listing I disagree with, the biggest is that PPC will augment your SEO but, overall this is a good primer for those small businesses that are new to PPC.

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