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Small Business On The Web
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Twitter Sucks Long Live Twitter

Twitter Sucks Long Live Twitter | Small Business On The Web | Scoop.it
Sysomos, maker of social media analysis tools, looked at 1.2 billion tweets over a two-month period to analyze what happens after we publish our tweets to Twitter. Its research ...
craig daniels's insight:

A new study looked at 1.2 billion tweets and says only 6% of tweets get Retweets and if you don't get a retweet within the first 60 minutes your chance of getting a RT drops to less than a 6% chance... After an hour your chance of getting the hoped for RT is almost Zero.


So Twitter sucks, right? Well maybe not as bad as the numbers suggest. Engagement is both a game of numbers and of emotion. You probably already know how to get more quality followers but, do you know how to integrate emotion into your tweets?


People engage with tweets when something moves them. A tweet that is controversial, asks a question or makes a bold statement has a much better chance of being retweeted than a plain vanilla tweet telling us something that has no emotional hook.


Think about it, would you say Joan Jones publishes a new book or would you say Guess what? Health Expert Joan Jones has a new book out, it's great... Think about how your words look before you tweet.


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Small Business Owners Avoid Online Marketing

Small Business Owners Avoid Online Marketing | Small Business On The Web | Scoop.it
As I travel around the web each day, I see a variety of ads. Many of them are banner ads reminding me of the effectiveness of cookie based t
craig daniels's insight:

It's true, I've found many small business owners are reluctant to even ask customers for an online recommendation at Yelp or Google+ to say nothing of asking for a written testimonial. Some of this is certainly generational but not all of it.


I think it's important that a small business is involved in the advertising and promotion campaigns, they are after all the experts in their own business and have a deep reservoir of product and services knowledge.


One of the reasons small business is reticent about online involvement is that they feel they don't know what's going on, so it's up to the agency or individual to guide them through what's going on. Once a comfort level is achieved they can take part in the planning and execution of the advertising campaign.


A confident ad agency or individual won't fear the idea of the small business being involved.

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