Small Business On The Web
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56 Pct. Of "On The Go" Searches Have Local Intent

56 Pct. Of "On The Go" Searches Have Local Intent | Small Business On The Web | Scoop.it
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across […]
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Small Business Owners Avoid Online Marketing

Small Business Owners Avoid Online Marketing | Small Business On The Web | Scoop.it
As I travel around the web each day, I see a variety of ads. Many of them are banner ads reminding me of the effectiveness of cookie based t
craig daniels's insight:

It's true, I've found many small business owners are reluctant to even ask customers for an online recommendation at Yelp or Google+ to say nothing of asking for a written testimonial. Some of this is certainly generational but not all of it.


I think it's important that a small business is involved in the advertising and promotion campaigns, they are after all the experts in their own business and have a deep reservoir of product and services knowledge.


One of the reasons small business is reticent about online involvement is that they feel they don't know what's going on, so it's up to the agency or individual to guide them through what's going on. Once a comfort level is achieved they can take part in the planning and execution of the advertising campaign.


A confident ad agency or individual won't fear the idea of the small business being involved.

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Niall Harbison’s advice to business owners: ‘Immerse yourself in mobile’

Niall Harbison’s advice to business owners: ‘Immerse yourself in mobile’ | Small Business On The Web | Scoop.it
Niall Harbison, the co-founder of Lovin’ Dublin, PR Slides and Simply Zesty, has just written a business book. One of the key insights he offers executives who missed the social wave is don’t miss the mobile wave.
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