Retailers Pile Stuff in the Aisles to Increase Sales | Small Business On The Web | Scoop.it
In the face of evidence that jam-packed stores encourage sales, retailers are redesigning their space to stuff in more displays.


“Historically, the more a store is packed, the more people think of it as value — just as when you walk into a store and there are fewer things on the floor, you tend to think they’re expensive,” said Paco Underhill, founder and chief executive of Envirosell, who studies shopper behavior."