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Marketing is about to invent a new kind of expert: the Data Storyteller

Marketing is about to invent a new kind of expert: the Data Storyteller | Small Business On The Web | Scoop.it
These are confusing times for brands, and the people charged with growing them. On the one hand, we need to ensure the ROI of everything, while on the other we must pursue constant innovation. We need to be open to new technologies, platforms, and ...
craig daniels's insight:

Maybe it is time to merge Data Analysis with Storytelling and create a whole new mashup called Data Storyteller?


Creativity and Innovation are always pushing the edges and we don't want to be shy about exploring those new boundaries...

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Business Has Used Content Marketing For Over 100 Years To Tell Stories. Are You?

The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of year...
craig daniels's insight:

What does John Deere, Jell-O, Michelin and P&G have in common? Each one of these companies have been deeply involved in Content Marketing for over 100 years. That's right, content marketing didn't just appear from nowhere over the last couple of years.


Content marketing is a time tested method of getting your message out to the largest audience possible. So jump on the train or your small business will be left behind, grab some great info blend it until the mashup is perfect and share it far and wide.


10 Reasons You Need A Content Marketing Straegy



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Creative Mashup = Curating Content

Creative Mashup = Curating Content | Small Business On The Web | Scoop.it
Still not sure what content curation is? Here is an easy way to look at it, take other peoples interesting videos, blogs, audio tweets or any other content that is useful and exciting and share it with your readers.
craig daniels's insight:

One of the easiest ways for a small business to engage with its customers is to start a program of content curation that focuses on their expertise.


A small business can get started by clearly defining their niche and than creating a new section on their website. The 2nd step is to find great sources of content with info and news surrounding your niche. 3rd step is to highlight that news and add your take on it.


Your old and new customers will thank you for helping them keep up to date with what's going on in your niche.

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