Absolutely Brilliant: Lowe's Uses Vine For Simple Lifehacks | Small Business On The Web | Scoop.it
It just nailed the marketing medium.

"If used correctly, Vine offers a quick yet extremely effective way for brands to reach wider, socially engaged audiences. And as one of the fastest growing mobile apps in the world, this means enormous potential for marketers.

And that potential is exactly where Lowe's' new campaign seeks to capitalize"