Social Engagement As Simple As 1,2,3,4 | Small Business On The Web | Scoop.it
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning.


"1. Listen

Ever heard the saying “think twice before you speak?” Well, I say “listen twice before you tweet!”. When you start your listening exercise, you’ll want to identify things like:

  • What are my audience’s main pain points?
  • What type of content does my audience find appealing?
  • What format of content is best consumed, engaged with, and shared by my audience?"