Do Local Businesses Need Social Media? | Small Business On The Web |
In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses.

"Of course, just the fact that a service has a huge audience doesn’t automatically equate to worth in business promotions. For instance, a video game service isn’t going to be as worthwhile as a search engine where people are trying to research products and services, selecting the companies that provide them.

So, there’s a valid criticism that some social media services and the activities taking place on them will not lend themselves to some types of business promotions as readily as for others."