Small Business On The Web
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Small Business On The Web
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AMP pages from Google Search now load twice as fast

AMP pages from Google Search now load twice as fast | Small Business On The Web | Scoop.it
At its I/O 2017 developers conference today, Google announced that its fast-loading Accelerated Mobile Pages (AMP) accessed from Google Search now load twice as fast.
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The 10 Best Ways to Generate Traffic Without Google

The 10 Best Ways to Generate Traffic Without Google | Small Business On The Web | Scoop.it
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
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Matt Cutts on SEO, PageRank and Spam

Matt Cutts on SEO, PageRank and Spam | Small Business On The Web | Scoop.it
Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more.
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Kimberly Castleberry's curator insight, November 9, 2013 9:39 AM

When Matt Cutts, head of Google SEO, speaks, people listen... here's the details from a recent conference... 

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Claim Your Authorship On Bing & New Klout Integration

Claim Your Authorship On Bing & New Klout Integration | Small Business On The Web | Scoop.it
Klout announced today in a blog post that they have teamed up with Bing to form a pseudo-authorship alliance, similar to Google+ Authorship, that will appe
craig daniels's insight:

Don't stop at Go for 200.00, don't wait passively at the bus stop and don't buy a bridge in Brooklyn.


If you are doing business on the web than undoubtedly you have heard about Google's Authorship, well now Bing has teamed up with Klout to create their own version.


Bing may not be Google but they still serve up around 18% of search results. Tune into this new opportunity.

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Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
craig daniels's insight:

Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

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Everything Google Assistant can do on the Pixel

Everything Google Assistant can do on the Pixel | Small Business On The Web | Scoop.it
From blasting out text messages to firing up the camera, here's everything Google Assistant can do on the Pixel.
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32 Ways to Trip a Google Spam Filter

32 Ways to Trip a Google Spam Filter | Small Business On The Web | Scoop.it
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.
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Seth Godin Says Google Has Officially Jumped the Shark

Seth Godin Says Google Has Officially Jumped the Shark | Small Business On The Web | Scoop.it
Is the end of Google's lauded culture upon us? Seth Godin thinks so, and here's why.
craig daniels's insight:

Google's precieved misteps could open the door for the growth of other search engines and finally a more competitive landscape.

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Is Google's Hummingbird Update Perfect for Small Business?

Is Google's Hummingbird Update Perfect for Small Business? | Small Business On The Web | Scoop.it
Learn how Google's new algorithm change, Hummingbird, impacts marketers -- and leaves a lot of opportunity for certain business types.
craig daniels's insight:

Every small business needs at least a passing familiarity with what Google is up to. This hubspot post lays out a simple explanation of the new algorithm change "hummingbird" recently released by the biggest search engine on the planet.


It's good news for the small business that is blogging and frequently updating its FAQs. The bottom line is, keep up with the questions your customers are asking using blogging, pages and FAQs to answer those questions and you'll get seen in search.

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Google keyword advertising is waste of money, says eBay report

Google keyword advertising is waste of money, says eBay report | Small Business On The Web | Scoop.it
Study by auction website says billions spent by advertisers on keywords to maximise Google ranking has little effect on sales. By Mark Sweney


""The results show that almost all of the forgone click traffic and attributed sales were immediately captured by natural search," the auction site found. Removal of these advertisements simply raised the prominence of the eBay natural search result."

craig daniels's insight:

Businesses ask about effectiveness of paying for keyword ads all the time. Having to spend money on keyword advertising seems to many as just a cost of doing business but, what if the value is much lower than you thought or were told.


The question becomes, If there is little value to spending money on keyword advertising would you still do it? I suspect many would and would do so out of fear that their competitors would get a leg up on them if they stopped advertising. This is not a good place for any small business to be, fear is not a sustainable business strategy.


How should a small business read this report from eBay?  I think with a couple of grains of salt and a deep breath.If your business is buying keyword ads make sure you have the best analysis you can afford so that you can see what's going on. If you are just thinking about getting into the game make sure you don't sign any long term contracts and take things in byte size chunks until the data starts rolling in.


The bottom line to a report like this is wait and see what else is coming and don't abandon your ad buying too quickly if at all. Don't panic and don't ignore it either, stay informed.

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