Increase Your Engagement with Your Audience - Or Else | Small Business On The Web |

 " At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video."

"The easiest way to cater to self interest and one of the best ways to start a conversation is to ask a question.  But you have to keep in mind that people have limited attention spans online and the easier you make it for them to answer, the more likely you are to get a response."