Small Business On The Web
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Small Business On The Web
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Local Businesses Choose Facebook As The Place Market

Local Businesses Choose Facebook As The Place Market | Small Business On The Web | Scoop.it
Alignable is an online networking site where small business owners gather to make connections, build meaningful relationships and collaborate to move their businesses forward. They recently polled mo…
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What Works? New Facebook Marketing Research - Tread Carefully

What Works? New Facebook Marketing Research - Tread Carefully | Small Business On The Web | Scoop.it
The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.
craig daniels's insight:

Unless your business is new to promoting itself on FB than you won't be surprised at how hard it is to engage users on your page. After all isn't social media the promised land?


If your business has a healthy marketing budget and people who can relentlessly do the work than yes you can make some headway, but the truth is it takes time and patience to see a positive ROI.


As you can see in the above chart the more you spend the more clicks you get, sound familiar?  The post has some sobering insights and I encourage all small businesses to read it, but remember to bring your skeptics hat.

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Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can

Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can | Small Business On The Web | Scoop.it

"According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t."


"After publishing your blog articles, you should systematically distribute your content through several channels. The exact channel(s) which you should use will depend on your target market. Knowing exactly who you’re trying to reach and where they are on the web will make the process much more efficient."

craig daniels's insight:

I pumped up the title of this post for just one reason, small businesses needs to blog so they can engage their customers on a deeper level. Connecting with users by using compelling content is one of the tools most often avoided by small business and that is a huge shame because it works.


Blogging not only places content on your website giving users and search engines cues that you are involved in your business but blogging also gives you content to share on all your social connections. When you blog you can share a piece of it on FB, Google+, Twitter and all your social properties.


So what are you waiting for? Get Blogging today.

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Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business On The Web | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
craig daniels's insight:

Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

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One Business Publicly Leaves Facebook; Facebook Doesn't Care

One Business Publicly Leaves Facebook; Facebook Doesn't Care | Small Business On The Web | Scoop.it
Eat24 publicly announced it was leaving Facebook over changes to the Newsfeed algorithm which controls the number of non-paid posts brands can share.
craig daniels's insight:

"The real casualties are small businesses, with zero advertising budget, and who were creating loads of great content for Facebook absolutely free."


Another great reason to put more energy into engaging your customers on Your Website.. Get Cracking

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Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Small Business On The Web | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.


"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."


"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."



craig daniels's insight:

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



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20 Reasons to Switch to Google+ [INFOGRAPHIC]

20 Reasons to Switch to Google+ [INFOGRAPHIC] | Small Business On The Web | Scoop.it
Thinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service...
craig daniels's insight:

Here is a great infographic highlighting 20 reasons you business needs to be on Google+. They use the word switch but I don't thinking you need to leave FB, at least not at the moment. Take the plunge and join Google+.

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Businesses Take Note: Social Media Interest Dwindling Among Teens

Businesses Take Note: Social Media Interest Dwindling Among Teens | Small Business On The Web | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.


"Over the past year, the number of teens who deem Facebook as the most important social media site has dropped from more than 30 percent to just over 20 percent"

craig daniels's insight:

It's hard to keep up with all the data pouring in on a daily basis and understanding it poses a whole other set of problems. But these recent numbers are easy to understand.


At least in the short run teens are losing interest in FB and other social media properties as well. Small businesses need to take note of this and adjust their long term marketing strategy accordingly.

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