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Small Business On The Web
Engage With Your Customers
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Watch out for These Digital Marketing Trends in 2014

Watch out for These Digital Marketing Trends in 2014 | Small Business On The Web | Scoop.it
To successfully establish brand presence, businesses need to implement certain digital marketing strategies in 2014.
craig daniels's insight:

The year may be nearly half over, but it's never too late to dust off your marketing plan and reinvigorate it with some updates...


Your customers have are looking to your for answers, don't let them down. Let's Go!

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Is Your Ego Keeping Website Visitors Away?

Is Your Ego Keeping Website Visitors Away? | Small Business On The Web | Scoop.it

"One of the biggest mistakes made in designing a website is thinking about it according to what YOU want a visitor to see, instead of thinking about what THE VISITOR wants to see."

craig daniels's insight:

Each time a visitor land on your website they are asking themselves a series of questions.

  • Am I finding what I'm looking for?
  • Why should I care about this site
  • How is this site different from competitors?


If your website is built to please you there is a better than even chance the visitor will leave without having their needs addressed.


Your customers have questions they want answered as soon as they land on your site. Don't let your Ego chase your visitors away.


Ask your customers what they want, not what you want...

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Stop Trying to Get Your Blog Posts Shared and Do This Instead

Stop Trying to Get Your Blog Posts Shared and Do This Instead | Small Business On The Web | Scoop.it
This quick tip may change the way your blog posts are shared on social media and increase your potential reach
craig daniels's insight:

I'm being honest when I tell you I don't understand why people spend so much time doing things that don't work on social media.


This post shares with us a clearly simple outline on how to engage with others on FB, G+ and Linkedin among others.


Here's the list at the end of the post that says it all.


Social networks aren’t for blog posts. They’re for bite-size pieces of visual content that contain:

  • Some piece of wisdom that can be conveyed in a short number of words

  • Something people can relate to

  • Something that takes people by surprise

  • Something that will make them laugh

  • Something motivational or inspirational

  • Something cute


Read the rest of it and together let's engage with others...

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3 Twitter Engagement Tricks You Should Do Every Day (From The #1 Most Engaged Brand On Twitter)

3 Twitter Engagement Tricks You Should Do Every Day (From The #1 Most Engaged Brand On Twitter) | Small Business On The Web | Scoop.it
  What’s the most engaged brand on Twitter? If you’re like me, you might guess @Starbucks, or @NYTimes, or @Nike, or @NFL.


"So how did Hampton skyrocket past some of the most recognizable brands in the world to build the top commercial Twitter account?"

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Blogs Outrank Social Networks for Influence: Are You Blogging?

Blogs Outrank Social Networks for Influence: Are You Blogging? | Small Business On The Web | Scoop.it
New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”


"According to the survey, 86% of influencers blog. Of these, 88% blog for themselves. Moreover, a majority of influencers (59%) don’t produce much content outside of blogs.


We’ve seen that trust is the currency of influence and that consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go. That’s why bloggers who offer such advice are influential—because consumers trust their guidance."

craig daniels's insight:

It seems like blogs have been around forever and it may be that is why many small businesses pass them by when thinking about their marketing strategy. Well as this informative article points out blogs have influence that can't be denied.


A small business or even an individual entrepreneur need not be intimidated by the thought of spending hours everyday blogging. Today lots of options exist for creating and maintaining a blog, these include curation, guest bloggers, outsourcing, videos and other avenues a small business can travel when building a blog.


Twitter recently unveiled Vine.co, a 6 second video sharing site that promises to add new and exciting ways to promote your business. A business can insert a vine into a blog making the post more engaging.So jump into blogging, the old is new again.

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Kids Have Big Dreams - YouTube

"Turkish Airlines has taken a more emotional route, as seen in this beautifully shot spot via Lowe Istanbul, that really brings the airline back to its roots. The spot features four kids -- who aren't actors -- from what appears to be a smally, dusty village in Turkey that will probably never get an airline that flies into it."

craig daniels's insight:

I found this originally on Creativity-Online which is part of Adage and it struck me that more small businesses should be learning how to tug at the heart strings of their customers.


Not all small businesses can afford such an elaborate film as this one but creating short stories in 30 - 60 seconds is well within the grasp of even the smallest business.


Imagine a story that revolves around your products or services and create it... Let's Go!

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Get A Little Crazy Promoting Your Products - YouTube

"Wonder if we gave an Oreo to a classic holiday recipe? Your parties might start goin' off the hook, yo. Upcoming rap sensation and MTV favorite JINX drops a  seasonal rhyme to get you in a cookie ballin' state of mind." ...

craig daniels's insight:

How exactly do you get your small business noticed when you're standing in the middle of your competitors?


Creating a successful promotional campaign may be found on the crazy side of town, leave your stodginess at home and put on your clown ears it's time to get weird.


Standing our from your competitors is the goal, watch this video that brought in 1,344.936 views and almost 3,000 likes, it'll give you an idea of the direction I'm suggesting you take ... Follow the crazy road so you'll be number one.

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One Business Publicly Leaves Facebook; Facebook Doesn't Care

One Business Publicly Leaves Facebook; Facebook Doesn't Care | Small Business On The Web | Scoop.it
Eat24 publicly announced it was leaving Facebook over changes to the Newsfeed algorithm which controls the number of non-paid posts brands can share.
craig daniels's insight:

"The real casualties are small businesses, with zero advertising budget, and who were creating loads of great content for Facebook absolutely free."


Another great reason to put more energy into engaging your customers on Your Website.. Get Cracking

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Is There A Problem With Social Media?

Is There A Problem With Social Media? | Small Business On The Web | Scoop.it
Despite social media hype, many small business owners see a problem with social media, particularly justifying expenses of social media campaigns.


"No one likes to be unclear about what they’re paying for and that’s especially true with small business owners. It’s hard to spend hundreds, or thousands, on something you can’t show or cleary explain to your spouse."

craig daniels's insight:

The reports of why Social Media Sucks for small business are rolling out at a furious rate. The truth may be hard to find with so many ranting opinions filling up the columns but one thing is clear. Spending tons of cash on social media is a bad idea if you don't know what's going on.


In The Problem With Social Media, John Follis does a nice job of recapping the current media frenzy about social media being a money pit for small business. His take is even handed but maybe a bit too even handed. There is a real crisis of understanding going on and coming down in the middle of it may not be the wisest choice. Still his piece is well worth reading.

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