Small Business On...
Follow
Find tag "engage"
1.5K views | +3 today
Small Business On The Web
Tell Your Customers How You Make Things Better
Curated by craig daniels
Your new post is loading...
Scooped by craig daniels
Scoop.it!

What Works? New Facebook Marketing Research - Tread Carefully

What Works? New Facebook Marketing Research - Tread Carefully | Small Business On The Web | Scoop.it
The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.
craig daniels's insight:

Unless your business is new to promoting itself on FB than you won't be surprised at how hard it is to engage users on your page. After all isn't social media the promised land?


If your business has a healthy marketing budget and people who can relentlessly do the work than yes you can make some headway, but the truth is it takes time and patience to see a positive ROI.


As you can see in the above chart the more you spend the more clicks you get, sound familiar?  The post has some sobering insights and I encourage all small businesses to read it, but remember to bring your skeptics hat.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Some Tips To Increase Engagement with Social Media

Some Tips To Increase Engagement with Social Media | Small Business On The Web | Scoop.it
You don’t need to be a big brand or have a large budget to succeed on social media. Here are five simple tips to increase engagement with social media.
craig daniels's insight:

Every business owner wants traffic and engagement on their website, It's after-all the reason your business has a website right? How you get that engagement is the million dollar question and keeps many people employed who try and answer it.


In this post Jason Parks writes about five simple tips that most certainly will set you apart from your competition at least in the short term. Creating memorable characters and great graphics will indeed make you stand out, but these things are not enough to bring long term success.


People want to know why they should do business with you, how will your product and service meet their wants and needs. People are asking questions, you need to answer them with a strong message a strong value proposition.


So, by all means use these 5 tips to increase awareness of your business just make sure you can close the deal.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Increase Your Engagement with Your Audience - Or Else

Increase Your Engagement with Your Audience - Or Else | Small Business On The Web | Scoop.it

 " At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video."


"The easiest way to cater to self interest and one of the best ways to start a conversation is to ask a question.  But you have to keep in mind that people have limited attention spans online and the easier you make it for them to answer, the more likely you are to get a response."

craig daniels's insight:

What gets your attention when you visit a website? Do you stay on a website because it has nice design and colors or because it gives you info you can use right now?


The question: How do I engage my audience goes back before the Flintstones were chiseling breaking news onto a stone tablet. And most of us still struggle with creating engaging titles and content.


In this post SEJ presents a series of 6 tips on how to master the craft of being seen and engaged with.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Social Engagement As Simple As 1,2,3,4

Social Engagement As Simple As 1,2,3,4 | Small Business On The Web | Scoop.it
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning.


"1. Listen

Ever heard the saying “think twice before you speak?” Well, I say “listen twice before you tweet!”. When you start your listening exercise, you’ll want to identify things like:

  • What are my audience’s main pain points?
  • What type of content does my audience find appealing?
  • What format of content is best consumed, engaged with, and shared by my audience?"
craig daniels's insight:

Connecting with your customer is really as simple as 1,2,3,4. It may seem like I'm being flip but I assure your I'm not. Just remember Listen, Engage, Measure and Learn as the four steps to successful social engagement.


LEML should be tattooed to your desk top or maybe your refrigerator. My favorite in the bunch are numbers 1 and 2, Listen and Engage. So jump in, the Social Engagement water is fine...

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

30 Excellent Quotes from Content Marketing Experts

30 Excellent Quotes from Content Marketing Experts | Small Business On The Web | Scoop.it
Here are the best of the best quotes from content marketing experts at Content Marketing World.
craig daniels's insight:

Sometimes a good quote is all we need to get our focus pointed and our creative juices flowing.


Such as #18. Publish Everywhere

more...
Readz's curator insight, January 30, 3:59 PM

" 26. You can't be everything to everyone but you can be something to someone. ~ Drew Davis, Brandscaping"

Scooped by craig daniels
Scoop.it!

Why Is Your Content Boring?

Why Is Your Content Boring? | Small Business On The Web | Scoop.it
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? So is your content boring? Here are 8 types of content that you shoul;d consider publishing to engage your prospects and customers.
craig daniels's insight:

Articles become Infographics only to transform into engaging Videos telling a compelling story everyone wants to watch. And before our eyes videos transform into Podcasts you can listen to while jogging.


Transformation of content into different forms is the holy grail of content marketing and unfortunately one of the least used options in the small business quiver.


Ask yourself, why don't small businesses re-purpose their content? Thoughts?

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Headline Writing: What Tricks Do You Use?

Headline Writing: What Tricks Do You Use? | Small Business On The Web | Scoop.it

David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world." That very same David Ogi;vy said.


“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

craig daniels's insight:

In the above post Sean D'Souza lays out some powerful examples to explain the importance of Headline Writing. D'Souza is one of my favorite thinkers on the subject of headlines and I'm glad I came across this post and have the opportunity to share it.


I always suggest to clients that they fit their headlines into one of these 3 types.


  1. Ask A Question  ( What Do You Do?)
  2. Make It Controversial  ( Without A Doubt It's Wrong)
  3. Make A Statement ( A Is Better Than B)


You don't need to stuff your headlines with keywords or use any keywords if they don't fit. The object of a headline is to stop the reader in their tracks, to make them ask themselves a question. And sometimes the object is to shock the reader into wanting to read more. Shock does not mean offend directly but it could mean indirectly offend what they think is normal.


I also wrote a headline post you might find interesting titled A Blog Title Is Paramount To Success. it explores headlines more.

more...
No comment yet.