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Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte

Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte | Small Business On The Web | Scoop.it
Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.


Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.

What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.

The relevant question is what are you doing  to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:

* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).

* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.

What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?


Via Martin (Marty) Smith
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Brands are cutting out agencies - 5 Reasons Why.

The new agency model might be brands doing agency work largely themselves, writes John Winsor, CEO of Victors & Spoils.


"Agencies no longer have a monopoly on strategy and creativity.Agencies used to live in rarified air, being experts at changing culture. Now, everywhere you look, the best, most interesting creative ideas are coming from people using the same tools agencies use or with new partners outside the agency world. Folks like Chipotle, Coke, Red Bull and GoPro have democratized creativity."

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4 Successful Insane Marketing Campaigns

4 Successful Insane Marketing Campaigns | Small Business On The Web | Scoop.it
Marketing takes on a lot of different meanings around the world. Here are a few wild campaigns that caught on globally and turned into advertising...


"Every marketer’s dream is to get the Internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or beautiful people. And some think up the craziest stunt they can imagine to get their message shared."

craig daniels's insight:

Sometimes thinking outside the box is not enough, sometimes you need to crush the box with creative ideas your marketing dept may think are insane.


To be seen in today's market small business needs to step up and be different, small business must take a leap of faith and show its customers something new and daring.


Read the complete post from FastCompany author Ekaterina Walter and find out what others are doing to stand out.


You don't need a huge budget to stand out, you only need the courage to risk.

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The best print ads of April 2014

The best print ads of April 2014 | Small Business On The Web | Scoop.it
Despite the rise of the web, print advertising remains an extremely powerful marketing tool. Fully aware of this, agencies are constantly pushing creative boundaries in order to reach their target audience. And the simplest ideas are often the best, as this roundup of our favourite print ads from this month shows...
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Getting Things Done When You Have Too Much To Do

Getting Things Done When You Have Too Much To Do | Small Business On The Web | Scoop.it
To be more productive and creative, you need to clear your head. If your goal is that of getting things done, you have to stop "doing" for a moment.


"“Your mind is for having ideas, not holding them,” Allen says. "

craig daniels's insight:

Who among us doesn't get overwhelmed from time to time with too many ideas for our small business? Knowing how to offload these ideas is an invaluable skill and one that is outlined nicely in this post.


The post features noted time management guru Daviid Allen the inventor of the GTD system.

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Finding Greatness: Your Inner Weirdo Helps You Get Ahead

Finding Greatness: Your Inner Weirdo Helps You Get Ahead | Small Business On The Web | Scoop.it
Let that freak flag fly says an Ogilvy amp Mather exec and success is sure to follow.


"Don't let your people fall into a rut. Keep leading them along new paths, blazing new trails. Give them a sense of adventurous pioneering.""

craig daniels's insight:

The posts author John Manley calls on all of us to declare our minor. All of us have a part steeped in passion that we don't usually bring out when we are at work but, our passionate side or our weird side may be just what the innovation doctor ordered.


Our so called weirdness is rich with color, chock full of creative zeal and imbued with cutting edge uniqueness. Isn't it time to open the door and let our weirdness do some work in the light of day?


Take a ride on Manley's train of thought and read the the complete post.


As David Ogilvy once said: “We pursue knowledge the way a pig pursues truffles."

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