Small Business On The Web
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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | Small Business On The Web | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?


"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."

craig daniels's insight:

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.


Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.


Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.


Step 1: Understanding the truth about your competition


Step 2: Engagement is good, but viral is better


Step 3: Understanding what it means to “go viral"


Step 4: Creating content with a viral coefficient above 1


Step 5: Decreasing viral cycle time


Step 6: The limitations of virality and the importance of audience.


Step 7: Considerations for fractal virality


Take this with you: Be Willing To Fail

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Increase Your Engagement with Your Audience - Or Else

Increase Your Engagement with Your Audience - Or Else | Small Business On The Web | Scoop.it

 " At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video."


"The easiest way to cater to self interest and one of the best ways to start a conversation is to ask a question.  But you have to keep in mind that people have limited attention spans online and the easier you make it for them to answer, the more likely you are to get a response."

craig daniels's insight:

What gets your attention when you visit a website? Do you stay on a website because it has nice design and colors or because it gives you info you can use right now?


The question: How do I engage my audience goes back before the Flintstones were chiseling breaking news onto a stone tablet. And most of us still struggle with creating engaging titles and content.


In this post SEJ presents a series of 6 tips on how to master the craft of being seen and engaged with.

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