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Small Business On The Web
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Create MOVEMENTS Not Yet One More Meaningless Promo - Here's How and Why

Create MOVEMENTS Not Yet One More Meaningless Promo - Here's How and Why | Small Business On The Web | Scoop.it

Movements THEN Campaigns within Movements
http://www.crowdfunde.com
 earned its first paycheck today as we begin to help our friends at http://www.moon-audio.com create an "umbrella" movement to create online community, improve SEO, win hearts and minds and convert more visitors to customers and customers to advocates and supporters. 

This G+ post shares much of what we discussed today about the advantages of creating a movement in a socially connected mobile time. If you love music hope you will jumpin and help us create Music Is A Movement's pieces such as:

What about you? How do you win hearts and minds with your #Interntmarketing.  


Via Martin (Marty) Smith
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Retailers Pile Stuff in the Aisles to Increase Sales

Retailers Pile Stuff in the Aisles to Increase Sales | Small Business On The Web | Scoop.it
In the face of evidence that jam-packed stores encourage sales, retailers are redesigning their space to stuff in more displays.


“Historically, the more a store is packed, the more people think of it as value — just as when you walk into a store and there are fewer things on the floor, you tend to think they’re expensive,” said Paco Underhill, founder and chief executive of Envirosell, who studies shopper behavior."

craig daniels's insight:

Is your website crisp and clean of clutter? If it is you may be making a mistake. There is web chatter that websites should follow the growing trend of brick and mortar stores and add more content to small business web pages.


I know the thought of clutter on a web page seems counter intuitive but maybe and I say maybe, a little clutter can go a long way toward keeping visitors on your website.


To more fully understand this line of thinking read the full article in the NYT about stuff in the aisles. I'll also be scouring the web for more info about retaining visitors with a mess web page, so check back.

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Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can

Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can | Small Business On The Web | Scoop.it

"According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t."


"After publishing your blog articles, you should systematically distribute your content through several channels. The exact channel(s) which you should use will depend on your target market. Knowing exactly who you’re trying to reach and where they are on the web will make the process much more efficient."

craig daniels's insight:

I pumped up the title of this post for just one reason, small businesses needs to blog so they can engage their customers on a deeper level. Connecting with users by using compelling content is one of the tools most often avoided by small business and that is a huge shame because it works.


Blogging not only places content on your website giving users and search engines cues that you are involved in your business but blogging also gives you content to share on all your social connections. When you blog you can share a piece of it on FB, Google+, Twitter and all your social properties.


So what are you waiting for? Get Blogging today.

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Do I Need a Content Marketing Strategy? Top 10 Reasons

Do I Need a Content Marketing Strategy? Top 10 Reasons | Small Business On The Web | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.


"10. Consumers Will Love You 

Great Content marketing is useful for the target audience, it aims to help, inform, inspire and entertain- Content marketing is never a sales pitch or highly disruptive."

craig daniels's insight:

When someone talks to you about the importance of a Content Marketing Strategy for your small business they are talking with a mouthful. Today there is a growing dependence on the online environment to produce leads and sales for your business and, having a robust Content Marketing Strategy can't be overstated.


And while it's important it does not have to be overwhelming if you remember to take it one step at a time. There is no need to do everything at once, instead break it down into tactics that emphasize your strengths first.


Ryan Northover has laid out 10 reasons why you need a CMS for your business.

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What You Think You Know About the Web Is Wrong

What You Think You Know About the Web Is Wrong | Small Business On The Web | Scoop.it
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading.
craig daniels's insight:

Getting your small business website content shared may not be as important as you thought...

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Increase Your Engagement with Your Audience - Or Else

Increase Your Engagement with Your Audience - Or Else | Small Business On The Web | Scoop.it

 " At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video."


"The easiest way to cater to self interest and one of the best ways to start a conversation is to ask a question.  But you have to keep in mind that people have limited attention spans online and the easier you make it for them to answer, the more likely you are to get a response."

craig daniels's insight:

What gets your attention when you visit a website? Do you stay on a website because it has nice design and colors or because it gives you info you can use right now?


The question: How do I engage my audience goes back before the Flintstones were chiseling breaking news onto a stone tablet. And most of us still struggle with creating engaging titles and content.


In this post SEJ presents a series of 6 tips on how to master the craft of being seen and engaged with.

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Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report]

Why Your Content Marketing Must Disrupt To Win [ @CMIContent Research Report] | Small Business On The Web | Scoop.it
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, spo...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 12, 2013 10:15 AM

Disrupt To Win
If you are an Internet marketer who has believed and advocated content marketing for as long as I have (since 2002) there is good and bad news. Good news is everyone thinks content marketing is important now. Bad news is everyone thinks content marketing is important now.

Why Your Internet Marketing Must Disrupt To Win
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 


Teams I've managed have made over $30M online. How? By NOT doing what everyone else was doing the way everyone else was doing it. If you read this excellent Content Marketing Institute report as, "Time to change our content marketing approach," then you read it as I do. Anytime 45% of your peers are doing something you MUST do something else, something different and better. 

What?
Sorry the answer to that question depends on your vertical so impossible to answer without you sharing your insights into how your ecosystem functions. Since it is a lousy thing to do to say, "You must be GREAT and Different," without sharing HOW I will be glad to help (for free as usual :). 

Descirbe your Internet marketing problem / opportunity, your major competitors and your ideas and I will take a look and do my quick 5 KPI thumbnail. 

Marty's 5 KPIs
These 5 Key Performance Inidcators tell me almost everything about a website:

1. PageRank of homepage and 3 key pages. 

2. # Inbound Links. 

3. # Twitter Followers and Facebook Likes.

4. Pagespread - how many pages is Google indexing now?

5. Top 10 keywords bringing traffic now. 


Use my work email: Martin.Smith(at)AtlanticBT.com or personal MartinSellingZoe(at)aol. Offer is only good until end of 2013 as I leave to work on http://www.CureCancerStarter.org full time next year. 

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5 Web Design Mistakes Small Businesses Makes Over & Over

5 Web Design Mistakes Small Businesses Makes Over & Over | Small Business On The Web | Scoop.it
If you're a small business owner, your website is the central hub of your company, and it's a pivotal part of your marketing and branding. Potential customers visit your site sp...
craig daniels's insight:

How often do you visit a website that seems to hide their navigation by making the buttons to small or off to one side? I run into it almost everyday. And if your customers are like most people and they have to make an effort to find your information, they will leave your website quickly.


People are smart about what it is they are looking for when they visit a business website, they are not looking for bells and whistles nor are they looking for pictures of your pets or children.


When someone visits your business website they have a question they want answered, if you don't answer their question they are off to the next website. Having a clear easy to read set of navigation buttons is the first step to answering a customers question.


Check out the whole article for more tips to success with a small business website.

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