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Creativity Expands Business

Creativity Expands Business | Small Business On The Web |
Is you team frantically going in all directions? Embed Generative Dialogue into your group and easily see that indeed, Creativity Expands Business
craig daniels's insight:

I've read in a number of places that "Creativity is the new literacy." That just might be the case, yet most businesses still relegate creativity to the backroom and pay it little attention.

Check out this list of great posts about business and creativity, you'll be glad you did.

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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | Small Business On The Web |
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."

craig daniels's insight:

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.

Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.

Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.

Step 1: Understanding the truth about your competition

Step 2: Engagement is good, but viral is better

Step 3: Understanding what it means to “go viral"

Step 4: Creating content with a viral coefficient above 1

Step 5: Decreasing viral cycle time

Step 6: The limitations of virality and the importance of audience.

Step 7: Considerations for fractal virality

Take this with you: Be Willing To Fail

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