Are You Doing Engagement Advertising? | Small Business On The Web | Scoop.it
In many ways modern advertising has come a long way since tobacco companies first introduced modern techniques in the 1920s to create mass demand to match the new mass production methods.


"For a long time, that was all we could do. It was all the technologies allowed. Fortunes were made by pushing ads into every conceivable media channel, trying to lure consumers into buying the advertised product. And it worked.


Over time consumers learned to mute TV commercials and ignore omnipresent billboards and magazine ads. They became jaded and cynical. We as marketers figured out new, more interesting ways to push our messages and it continued to work—for a while."