Small Business On The Web
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Retailers Pile Stuff in the Aisles to Increase Sales

Retailers Pile Stuff in the Aisles to Increase Sales | Small Business On The Web | Scoop.it
In the face of evidence that jam-packed stores encourage sales, retailers are redesigning their space to stuff in more displays.


“Historically, the more a store is packed, the more people think of it as value — just as when you walk into a store and there are fewer things on the floor, you tend to think they’re expensive,” said Paco Underhill, founder and chief executive of Envirosell, who studies shopper behavior."

craig daniels's insight:

Is your website crisp and clean of clutter? If it is you may be making a mistake. There is web chatter that websites should follow the growing trend of brick and mortar stores and add more content to small business web pages.


I know the thought of clutter on a web page seems counter intuitive but maybe and I say maybe, a little clutter can go a long way toward keeping visitors on your website.


To more fully understand this line of thinking read the full article in the NYT about stuff in the aisles. I'll also be scouring the web for more info about retaining visitors with a mess web page, so check back.

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5 Web Design Mistakes Small Businesses Makes Over & Over

5 Web Design Mistakes Small Businesses Makes Over & Over | Small Business On The Web | Scoop.it
If you're a small business owner, your website is the central hub of your company, and it's a pivotal part of your marketing and branding. Potential customers visit your site sp...
craig daniels's insight:

How often do you visit a website that seems to hide their navigation by making the buttons to small or off to one side? I run into it almost everyday. And if your customers are like most people and they have to make an effort to find your information, they will leave your website quickly.


People are smart about what it is they are looking for when they visit a business website, they are not looking for bells and whistles nor are they looking for pictures of your pets or children.


When someone visits your business website they have a question they want answered, if you don't answer their question they are off to the next website. Having a clear easy to read set of navigation buttons is the first step to answering a customers question.


Check out the whole article for more tips to success with a small business website.

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