Small Business On The Web
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Small Business On The Web
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Smash Me In The Head - Marketing Morphs Into A Cat Café

Smash Me In The Head - Marketing Morphs Into A Cat Café | Small Business On The Web | Scoop.it
Yesterday morning, I found myself in an unlikely stand-off…at a cat café. The first ever cat café in North America opened in NYC, and animal lovers came from far and wide to catch a glimpse of the ...
craig daniels's insight:

Think about how many times you've smashed your head (figuratively) against the wall looking for the next great marketing idea for your business.


Shout eureka and dance around in a circle because what Purina is doing to help get cute cats adopted also happens to be a great marketing campaign.


It's called the Purina One event mixing good feelings with networking and cats. what else do you need to know? Get out of your chair and create your own combo-event... Lets Do It!

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Small Business Owners Avoid Online Marketing

Small Business Owners Avoid Online Marketing | Small Business On The Web | Scoop.it
As I travel around the web each day, I see a variety of ads. Many of them are banner ads reminding me of the effectiveness of cookie based t
craig daniels's insight:

It's true, I've found many small business owners are reluctant to even ask customers for an online recommendation at Yelp or Google+ to say nothing of asking for a written testimonial. Some of this is certainly generational but not all of it.


I think it's important that a small business is involved in the advertising and promotion campaigns, they are after all the experts in their own business and have a deep reservoir of product and services knowledge.


One of the reasons small business is reticent about online involvement is that they feel they don't know what's going on, so it's up to the agency or individual to guide them through what's going on. Once a comfort level is achieved they can take part in the planning and execution of the advertising campaign.


A confident ad agency or individual won't fear the idea of the small business being involved.

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How To Make a Hotdog - A Marketing Lesson

The best Hotdog recipe video! Planning on making some Hotdogs? Watch this video! Today I show you how to make my world famous hotdogs. These hotdogs are extr...
craig daniels's insight:

The video is a simple and some might even say a great example of how to create engaging content to promote your small business.


The goal is to be talked about right? So why not create some craziness that makes your customers and the search engines smile. Who knows it might go viral, this one minute video has received over 2.5 millions views in 6 months..


And just to be clear, I'm completely serious about small businesses using this example as a template for creating some very creative videos for marketing.  Think about it....

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