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'You are more likely to summit Mount Everest than click on a banner ad'

'You are more likely to summit Mount Everest than click on a banner ad' | Small Business On The Web | Scoop.it
Native advertising is the only way forward if publishers want to monetise their content, says Buzzfeed's Jonathan Perelman
craig daniels's insight:

We might come up with a better phrase than "Native Advertising." Complimentary Advertising, Synergistic Advertising, Camouflaged Advertising or maybe Relationship Advertising all would better explain this type of advertising.


To praphrase Jonathan Perelman of Buzzfeed, “Your readers are more likely to climb Mount Everest than to click on a baner ad, it's time to change how you monetize your content pages.”

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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | Small Business On The Web | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?


"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."

craig daniels's insight:

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.


Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.


Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.


Step 1: Understanding the truth about your competition


Step 2: Engagement is good, but viral is better


Step 3: Understanding what it means to “go viral"


Step 4: Creating content with a viral coefficient above 1


Step 5: Decreasing viral cycle time


Step 6: The limitations of virality and the importance of audience.


Step 7: Considerations for fractal virality


Take this with you: Be Willing To Fail

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8 Tips To Shareable Social Media Content

8 Tips To Shareable Social Media Content | Small Business On The Web | Scoop.it
According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. This year, I was lucky enough


"Peretti emphasized one important rule for content, “You need to spend 50% of your time on the idea and 50% on how you spread it. Not 95% and then only a tiny portion on how to spread the idea.” Quality alone is simply not enough to making something spread, you need a strategy."

craig daniels's insight:

Worrying about how your content creating efforts are received by people can easily keep you awake at night. BuzzFeed's Founder Jonah Peretti has a suggestion for success.


“You need to spend 50% of your time on the idea and 50% on how you spread it."  For some this is a radical rethinking of of how things are done. Instead of putting 95% of our time into creating our content and 5% distributing it he is suggesting we make it 50/50.


In addition to the 50/50 split in time listening to your customers is huge.


  1. Have A Heart
  2. Discover What Drives Them
  3. React Fast
  4. Walk A Mile In Their Shoes


This post from Danelle Cormer lays out a clear set of tips on creating successful content that I think every small business will find helpful. Read the complete post for more great info, 8 Tips To Shareable Content.

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