Is Neuromarketing dead? Long live neuromarketing | Small Business On The Web |
Somewhere around 2009, neuromarketing arrived in the public conscious with a tidal wave of enthusiasm.

"As happens all too often with findings from cognitive and affective neuroscience, the potential applications of neuromarketing are sensationalised in the media. This sensationalism is endorsed through flagrant use of reverse inference (a questionable method of data interpretation that is discouraged in academic research) whereby experimental findings are portrayed as empirical fact."