Small Business On The Web
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Story-driven branding can help even 123-year-old companies

Story-driven branding can help even 123-year-old companies | Small Business On The Web | Scoop.it
Piano company focuses marketing strategies on video content to showcase 160 year-old history and sell instruments.
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What is a Brand? 10 Traits of Successful Brands

What is a Brand? 10 Traits of Successful Brands | Small Business On The Web | Scoop.it

"Different things to different people, that’s what a brand is. Or is that happiness? Well, let’s just say it’s both. Each and every brand means something different to its owners, employees and customers, but all brands do share some common traits."

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