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6 Facts About the Human Brain: How to Leverage it for Marketing Success - SiteProNews

6 Facts About the Human Brain: How to Leverage it for Marketing Success - SiteProNews | Small Business On The Web | Scoop.it
The first step to getting the right message across to your audience is by knowing how their brain processes information. The human brain is highly complex
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Building An Amazing Copywriting Machine - Genius or Folly?

Building An Amazing Copywriting Machine - Genius or Folly? | Small Business On The Web | Scoop.it
Bill was a struggling copywriter with a big idea. He'd spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients,
craig daniels's insight:

It may be hard to imagine but there are people who think a machine can relief us of having to write copy. Someday maybe but at the moment the best content creation is done between your ears.


Putting together emotional and creative content needs to come from a place that understands what is being said, what is being presented to the people reading or watching the content on your web page.


Here is a short story from Robert Bruce on Copyblogger sharing with us the folly of one mad inventor, read the the rest. Content Creation, Brain or Machine?

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