Small Business On The Web
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The Saddest Question To Face…Why Your Content Never Gets Shared

The Saddest Question To Face…Why Your Content Never Gets Shared | Small Business On The Web | Scoop.it
The reason why your content never gets shared is that you’re just not compelling enough within a limited audience. Lets go a bit deeper than that. Whilst I hold my hands up and say this is a bit of…
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19 Headline Writing Tips for Viral Blog Posts

19 Headline Writing Tips for Viral Blog Posts | Small Business On The Web | Scoop.it
How do you write the catchiest, most compelling, super clickable headlines? Learn the secrets to headline writing with our 19 tips.
craig daniels's insight:

Catching a user's attention is a bit like catching a firefly with a jar, it can be done but you need to focus on what you're doing.


Titles can be scary, controversial, helpful or a combination of each, but titles can't be boring strings of words that you just throw together in order to finish your post or article.


I suggest writing the title before you write the post, doing it this way helps you to craft your post using the flavor of the great title you just wrote.

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Are You Setting Up Your Content Marketing Plan To Fail?

Are You Setting Up Your Content Marketing Plan To Fail? | Small Business On The Web | Scoop.it
Content marketing! No one needs to tell you that it’s great. You are so on board. But are you about to make the biggest content marketing mistake?
craig daniels's insight:

Creating a calendar of when things are due for publication can be extremely helpful to your content marketing success, don't wing it.


If your business is building widgets blogging may seem to you disconnected from those widgets. To your customers those posts answer their questions and can mean the difference between a sale and them visiting another website.


Consistent blogging and content creation is like cleaning your storefront windows everyday so your customers know your care.

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The blog is dead, long live the blog

The blog is dead, long live the blog | Small Business On The Web | Scoop.it

"The Stream might be on the wane but still it dominates. All media on the web and in mobile apps has blog DNA in it and will continue to for a long while."


"Instead of blogging, people are posting to Tumblr, tweeting, pinning things to their board, posting to Reddit, Snapchatting, updating Facebook statuses, Instagramming, and publishing on Medium."

craig daniels's insight:

Long form blogging may be dead but curation and content creation are alive and well... If you are a small business sit down and create create and create some more...

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Michelle Gilstrap's curator insight, December 26, 2013 12:03 PM

The blog is not actually dead, it is a creative way of looking at how we are doing it.

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Blogging Tips for Small Business

Blogging Tips for Small Business | Small Business On The Web | Scoop.it
I recently celebrated my first work anniversary here at Tone. In that short time I’ve really been able to immerse myself in the world of content production and social media and, as a result, write for some really impressive blogs.
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Is There A Problem With Social Media?

Is There A Problem With Social Media? | Small Business On The Web | Scoop.it
Despite social media hype, many small business owners see a problem with social media, particularly justifying expenses of social media campaigns.


"No one likes to be unclear about what they’re paying for and that’s especially true with small business owners. It’s hard to spend hundreds, or thousands, on something you can’t show or cleary explain to your spouse."

craig daniels's insight:

The reports of why Social Media Sucks for small business are rolling out at a furious rate. The truth may be hard to find with so many ranting opinions filling up the columns but one thing is clear. Spending tons of cash on social media is a bad idea if you don't know what's going on.


In The Problem With Social Media, John Follis does a nice job of recapping the current media frenzy about social media being a money pit for small business. His take is even handed but maybe a bit too even handed. There is a real crisis of understanding going on and coming down in the middle of it may not be the wisest choice. Still his piece is well worth reading.

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Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can

Can I Get 55% More Traffic Than My Competitors? Answer: Yes You Can | Small Business On The Web | Scoop.it

"According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t."


"After publishing your blog articles, you should systematically distribute your content through several channels. The exact channel(s) which you should use will depend on your target market. Knowing exactly who you’re trying to reach and where they are on the web will make the process much more efficient."

craig daniels's insight:

I pumped up the title of this post for just one reason, small businesses needs to blog so they can engage their customers on a deeper level. Connecting with users by using compelling content is one of the tools most often avoided by small business and that is a huge shame because it works.


Blogging not only places content on your website giving users and search engines cues that you are involved in your business but blogging also gives you content to share on all your social connections. When you blog you can share a piece of it on FB, Google+, Twitter and all your social properties.


So what are you waiting for? Get Blogging today.

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Blogs Outrank Social Networks for Influence: Are You Blogging?

Blogs Outrank Social Networks for Influence: Are You Blogging? | Small Business On The Web | Scoop.it
New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”


"According to the survey, 86% of influencers blog. Of these, 88% blog for themselves. Moreover, a majority of influencers (59%) don’t produce much content outside of blogs.


We’ve seen that trust is the currency of influence and that consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go. That’s why bloggers who offer such advice are influential—because consumers trust their guidance."

craig daniels's insight:

It seems like blogs have been around forever and it may be that is why many small businesses pass them by when thinking about their marketing strategy. Well as this informative article points out blogs have influence that can't be denied.


A small business or even an individual entrepreneur need not be intimidated by the thought of spending hours everyday blogging. Today lots of options exist for creating and maintaining a blog, these include curation, guest bloggers, outsourcing, videos and other avenues a small business can travel when building a blog.


Twitter recently unveiled Vine.co, a 6 second video sharing site that promises to add new and exciting ways to promote your business. A business can insert a vine into a blog making the post more engaging.So jump into blogging, the old is new again.

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Study Shows: Blog Posts Published on Weekends Get More Social Shares - @ProBlogger

Study Shows: Blog Posts Published on Weekends Get More Social Shares - @ProBlogger | Small Business On The Web | Scoop.it
This is a guest post from Lior Levin. You work hard to create relevant, engaging content for your blog and you want to be sure that it has as many eyeballs on it as possible. Sometimes, getting the job done can be discouraging and leave you feeling like you are completely reliant on your audience [...]
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Need More Content From Your Company? Try a Decentralized Blogging Strategy

Need More Content From Your Company? Try a Decentralized Blogging Strategy | Small Business On The Web | Scoop.it
Need to squeeze more content out of your company? Try a decentralized blogging strategy!
craig daniels's insight:

Get more content by enlisting more employees to write some of the blog posts. Diversity of writing styles and outlooks will add flavor to the blog and show you customers lots of involvement.

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Storehouse Storytelling App Gets Embeds + Improved Community Building Tools

Storehouse Storytelling App Gets Embeds + Improved Community Building Tools | Small Business On The Web | Scoop.it

"Storehouse, an app for iPad that functions as a story creation tool with images, video and text, is getting a nice update today. The update brings the ability to embed stories in blogs and on the web, as well as comments and an easy way to find Storehouse users on Twitter and Facebook."


Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, April 24, 2014 11:39 AM

Hey -- fellow curator Gregg Morris found this and I thought you should know about this too. I hope this works for you!  Karen

Sarah McElrath's curator insight, May 5, 2014 1:56 PM

Free app.

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What's Your Point? 5 Storytelling Tips for Bloggers

What's Your Point? 5 Storytelling Tips for Bloggers | Small Business On The Web | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...
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How To Relaunch Your Blog

How To Relaunch Your Blog | Small Business On The Web | Scoop.it
A few hours ago I relaunched my personal blog. While not terribly complicated, it was more than merely putting a new face on the website. The work was substantial and involved changes to the design, content, structure, and technology of the website.
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Blogging is Still Important for your Business, Here's 4 Reasons

Blogging is Still Important for your Business, Here's 4 Reasons | Small Business On The Web | Scoop.it
There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small


"Here are 4 reasons you need to blog:

  • Drive traffic to your website
  • Increase your SEO/ SERP
  • Position your brand as an industry leader
  • Develop better customer relationship"
craig daniels's insight:

Creating a new blog for a small business means including the word "Patience" in your vocabulary. Blogging can be a very powerful tool but it takes time, commitment and above all patience.


The above post lists 4 great reasons to create a blog for your small business and takes the time to expand on those reasons.. Check it out.

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Headline Writing: What Tricks Do You Use?

Headline Writing: What Tricks Do You Use? | Small Business On The Web | Scoop.it

David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world." That very same David Ogi;vy said.


“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

craig daniels's insight:

In the above post Sean D'Souza lays out some powerful examples to explain the importance of Headline Writing. D'Souza is one of my favorite thinkers on the subject of headlines and I'm glad I came across this post and have the opportunity to share it.


I always suggest to clients that they fit their headlines into one of these 3 types.


  1. Ask A Question  ( What Do You Do?)
  2. Make It Controversial  ( Without A Doubt It's Wrong)
  3. Make A Statement ( A Is Better Than B)


You don't need to stuff your headlines with keywords or use any keywords if they don't fit. The object of a headline is to stop the reader in their tracks, to make them ask themselves a question. And sometimes the object is to shock the reader into wanting to read more. Shock does not mean offend directly but it could mean indirectly offend what they think is normal.


I also wrote a headline post you might find interesting titled A Blog Title Is Paramount To Success. it explores headlines more.

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