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Headline Writing: What Tricks Do You Use?

Headline Writing: What Tricks Do You Use? | Small Business On The Web | Scoop.it

David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world." That very same David Ogi;vy said.


“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

craig daniels's insight:

In the above post Sean D'Souza lays out some powerful examples to explain the importance of Headline Writing. D'Souza is one of my favorite thinkers on the subject of headlines and I'm glad I came across this post and have the opportunity to share it.


I always suggest to clients that they fit their headlines into one of these 3 types.


  1. Ask A Question  ( What Do You Do?)
  2. Make It Controversial  ( Without A Doubt It's Wrong)
  3. Make A Statement ( A Is Better Than B)


You don't need to stuff your headlines with keywords or use any keywords if they don't fit. The object of a headline is to stop the reader in their tracks, to make them ask themselves a question. And sometimes the object is to shock the reader into wanting to read more. Shock does not mean offend directly but it could mean indirectly offend what they think is normal.


I also wrote a headline post you might find interesting titled A Blog Title Is Paramount To Success. it explores headlines more.

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Blogs Outrank Social Networks for Influence: Are You Blogging?

Blogs Outrank Social Networks for Influence: Are You Blogging? | Small Business On The Web | Scoop.it
New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”


"According to the survey, 86% of influencers blog. Of these, 88% blog for themselves. Moreover, a majority of influencers (59%) don’t produce much content outside of blogs.


We’ve seen that trust is the currency of influence and that consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go. That’s why bloggers who offer such advice are influential—because consumers trust their guidance."

craig daniels's insight:

It seems like blogs have been around forever and it may be that is why many small businesses pass them by when thinking about their marketing strategy. Well as this informative article points out blogs have influence that can't be denied.


A small business or even an individual entrepreneur need not be intimidated by the thought of spending hours everyday blogging. Today lots of options exist for creating and maintaining a blog, these include curation, guest bloggers, outsourcing, videos and other avenues a small business can travel when building a blog.


Twitter recently unveiled Vine.co, a 6 second video sharing site that promises to add new and exciting ways to promote your business. A business can insert a vine into a blog making the post more engaging.So jump into blogging, the old is new again.

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