Small Business On The Web
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Small Business On The Web
Engage With Your Customers
Curated by craig daniels
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Rescooped by craig daniels from Whole Brain Thinking!

▶ Science Of Persuasion - YouTube

For more visit our blog at Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, ...

Via David Ednie
David Ednie's curator insight, January 26, 2014 3:28 AM

Are you using the 6 universal shortcuts that people use when making decisions to maximise your persuasion power?

Roy Sheneman, PhD's curator insight, April 24, 2014 9:29 AM

add your insight...

Graeme Reid's curator insight, April 27, 2014 8:43 PM

Great animation on the science of persuasion.

Scooped by craig daniels!

Help! How Do I Write For Both Search & People?

Help! How Do I Write For Both Search & People? | Small Business On The Web |
SEO is much easier to understand once you know what it is the search engines are looking for. SEO is simply a means of communicating to the search engines.

"Establishing Authentic Relevance and Authority

While your marketing efforts are geared toward consumers, your Search Engine Optimization efforts should be signaling your areas of relevance to the search engines, and be building a case for your authority in those areas of relevance."

craig daniels's insight:

You can't have a conversation about your website without talking about content Relevance and Authority.

If you're a plumber you'd think you could just say "I'm a plumber" and here's my certification and license, hire me. That's clearly not enough for your potential customers. You need to talk about their needs and at the same time convince the search engines you know what you are talking about.

So what's the key? Well, one key is to put yourself into your website and social pages, talk about how you approach your products and services, talk about how what you offer gets you excited. Be yourself and let both people and the search engines see that.

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