Help! How Do I Write For Both Search & People? | Small Business On The Web |
SEO is much easier to understand once you know what it is the search engines are looking for. SEO is simply a means of communicating to the search engines.

"Establishing Authentic Relevance and Authority

While your marketing efforts are geared toward consumers, your Search Engine Optimization efforts should be signaling your areas of relevance to the search engines, and be building a case for your authority in those areas of relevance."