Small Business On The Web
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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Small Business On The Web | Scoop.it
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
craig daniels's insight:

One of the first things I hear from small businesses is, what kind of content do I create and how do I create it.


Well for all the small businesses out there who are asking the same question here is a great guide that will get you going in the right direction.


There really isn't just one right type of content to create, no it's more a matter of creating the best stuff you can and making your business stand out.


Video, audio, infographics or white papers are all good ways to go. Ask your customers what they want from you and than create it or get it created...  Let's Go!

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8 Tips To Shareable Social Media Content

8 Tips To Shareable Social Media Content | Small Business On The Web | Scoop.it
According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. This year, I was lucky enough


"Peretti emphasized one important rule for content, “You need to spend 50% of your time on the idea and 50% on how you spread it. Not 95% and then only a tiny portion on how to spread the idea.” Quality alone is simply not enough to making something spread, you need a strategy."

craig daniels's insight:

Worrying about how your content creating efforts are received by people can easily keep you awake at night. BuzzFeed's Founder Jonah Peretti has a suggestion for success.


“You need to spend 50% of your time on the idea and 50% on how you spread it."  For some this is a radical rethinking of of how things are done. Instead of putting 95% of our time into creating our content and 5% distributing it he is suggesting we make it 50/50.


In addition to the 50/50 split in time listening to your customers is huge.


  1. Have A Heart
  2. Discover What Drives Them
  3. React Fast
  4. Walk A Mile In Their Shoes


This post from Danelle Cormer lays out a clear set of tips on creating successful content that I think every small business will find helpful. Read the complete post for more great info, 8 Tips To Shareable Content.

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