Small Business On The Web
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Small Business On The Web
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What Do PR Agencies Do? Can You Do It Too?

What Do PR Agencies Do? Can You Do It Too? | Small Business On The Web | Scoop.it
PR professional Robert Wynne began a very useful dialogue in his column about what PR Agencies do. I enjoyed his follow up, too.
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Small Business Owners Avoid Online Marketing

Small Business Owners Avoid Online Marketing | Small Business On The Web | Scoop.it
As I travel around the web each day, I see a variety of ads. Many of them are banner ads reminding me of the effectiveness of cookie based t
craig daniels's insight:

It's true, I've found many small business owners are reluctant to even ask customers for an online recommendation at Yelp or Google+ to say nothing of asking for a written testimonial. Some of this is certainly generational but not all of it.


I think it's important that a small business is involved in the advertising and promotion campaigns, they are after all the experts in their own business and have a deep reservoir of product and services knowledge.


One of the reasons small business is reticent about online involvement is that they feel they don't know what's going on, so it's up to the agency or individual to guide them through what's going on. Once a comfort level is achieved they can take part in the planning and execution of the advertising campaign.


A confident ad agency or individual won't fear the idea of the small business being involved.

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When It Comes To Marketing, You Are Not Your Customer

When It Comes To Marketing, You Are Not Your Customer | Small Business On The Web | Scoop.it
You might dress like your customer shop like your customer or even act like your customerbut youre always going to see things through the eyes of a ma...
craig daniels's insight:

I think every small business should make this their mantra. "When it comes to marketing, you are not your customer."


Every time you chat with your marketing agency repeat the mantra and ask them how do their ideas connect with the customer. What a revelation that would be both for the marketing firm and more importantly for the customer. 


We can't run our business because we like something, it's all about what the customer wants and likes and this apply to marketing. Some marketers won't agree, tell them to take a lap around the yard and chat with your customers before they present a new campaign.

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