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What’s in Your Marketing Mix? - Business 2 Community

What’s in Your Marketing Mix? - Business 2 Community | Small Business Tips | Scoop.it

Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....


Via Jeff Domansky
Ade Omomo's insight:

My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation.  Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience

more...
Jeff Domansky's curator insight, October 28, 2013 2:35 AM

If its not integrated, your marketing isn't working to maximum effect.

debbieleven's curator insight, October 28, 2013 9:55 AM

It's about building your network too so that your content gets seen.

Alyce-Maree Simonetta's curator insight, October 28, 2013 5:09 PM

Integrate or disintegrate !!

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Rescooped by Ade Omomo from Business Improvement
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The 7 Habits of Highly Successful Family Businesses

The 7 Habits of Highly Successful Family Businesses | Small Business Tips | Scoop.it

Via Daniel Watson
Ade Omomo's insight:

The main lesson I think to be learnt from this article is the clarity , strategy and communication. Through all the points made these three aspects kept repeating themselves.

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John Bean's curator insight, November 20, 2013 6:20 PM

Great article for family owned businesses, and the "seven habits" are a necessity to all business owners.

Jaymel Dash's curator insight, March 6, 2014 9:08 AM

This articles show ways to make you family owned business a successful one. In this case success is about learning.

J.J. Thomas's curator insight, July 31, 2014 7:24 PM

Family business has a completely different emotional dynamic that people often forget. Children and grandchildren can be used as leverage for getting your point across which is just bad business. The quote "the next generation stand on their shoulders, not in their shoes." is a great one! 

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5 Ways Entrepreneurs Make the Most of Their Days

5 Ways Entrepreneurs Make the Most of Their Days | Small Business Tips | Scoop.it
Mastering productivity is a challenge even for the best of us.
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How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

How to Pull Off Coca-Cola Marketing on a Diet Coke Budget | Small Business Tips | Scoop.it

Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall, took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.

 

Why? Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories. (Whoa, meta, right?)

 

But when all was said and done, after Mildenhall delivered his keynote, the same questions we hear time and time again came up."How do I create that kind of content without Coca-Cola's budget?"...


Via Jeff Domansky
Ade Omomo's insight:

Hubsopot is one of my favorite sites. In this article they discuss what was the motivation behind the marketing campaigns and then elaborate on how anyone could use a similar strategy.

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Jeff Domansky's curator insight, October 30, 2013 1:47 AM

Learn what makes Coke's content so amazing, and how you can replicate it without their massive budget.

Seung Ha's curator insight, August 5, 2014 11:01 PM

This article tells us how efficiently conducted marketing in regards to creating a campaign for Diet Coke (Branding). 

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The Secrets of Successful Selling

The Secrets of Successful Selling | Small Business Tips | Scoop.it

Via Daniel Watson
Ade Omomo's insight:

A good collection of high level tips showing all the stages of the sales process

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BSN's curator insight, October 27, 2013 9:56 AM

The Secrets of Successful Selling

 

#business #management 

laura owen's curator insight, October 27, 2013 6:38 PM

Great

Tia Ribary's curator insight, October 29, 2013 2:00 PM

Rarely does a sales article put it so plainly, in clear steps, on how to open, support and close the sale, as well as overcome client concerns. I've had a fair amount of sales training in my day (and supported numerous sales teams). Although written rather technically, this is a good go-to article for what to do...when you need it! And, all small businesses need to make sales!

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Top 23 Tips on How to Build Business Relationships

Top 23 Tips on How to Build Business Relationships | Small Business Tips | Scoop.it

Via Daniel Watson
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God Is.'s curator insight, October 29, 2013 9:10 AM

Great for building personal relationships as well...

Anthony M Turner's curator insight, October 31, 2013 7:40 PM

well worth the read - great tips on building relationships for any business

Christiane Soto's curator insight, November 1, 2013 1:46 PM

In today's world, every business is a relationship business...learn how to build a better one.  

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7 Productive Things You Can Do When There’s No Internet Access

7 Productive Things You Can Do When There’s No Internet Access | Small Business Tips | Scoop.it
It is amazing how much we depend on the internet. Whether it is for business or play, we expect our connection to be available 24/7.

Via TechinBiz
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Top 20 Essential Public Speaking Tips

Top 20 Essential Public Speaking Tips | Small Business Tips | Scoop.it

Via Daniel Watson
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Catherine Rocheleau's curator insight, October 31, 2013 7:31 PM

Business owners and managers are well served when they hone their public speaking skills.  Good delivery engages your audience and ensures your message is heard.   There is nothing worse than sitting in the audience when the speaker isn't in touch with the audience and delivers their message poorly.

Patrice McDonough's curator insight, November 1, 2013 8:58 AM

Thanks for sharing .  Some good tips here. Recently I attended a presentation through Sliding.ca.  My takeaway...One slide One message. Emphasize the verbal & Downplay the visual.  You should stand out over your slides!

Tony Gough's curator insight, November 4, 2013 4:01 AM

See if this will help you!

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Sales Tip of the Week

Sales Tip of the Week | Small Business Tips | Scoop.it
Looking to increase your leads and sales? Entrepreneur's Sales Tip of the Week will help you improve your sales strategies.

Via Training in Business, TechinBiz
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Rescooped by Ade Omomo from Public Relations & Social Media Insight
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What’s in Your Marketing Mix? - Business 2 Community

What’s in Your Marketing Mix? - Business 2 Community | Small Business Tips | Scoop.it

Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....


Via Jeff Domansky
Ade Omomo's insight:

My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation.  Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience

more...
Jeff Domansky's curator insight, October 28, 2013 2:35 AM

If its not integrated, your marketing isn't working to maximum effect.

debbieleven's curator insight, October 28, 2013 9:55 AM

It's about building your network too so that your content gets seen.

Alyce-Maree Simonetta's curator insight, October 28, 2013 5:09 PM

Integrate or disintegrate !!