As more and more companies reveal the demographic breakdown of their workforce (like Google and LinkedIn recently did), it’s becoming painfully obvious that all of us have a lot of work to do to build out more diverse workplaces.
(Note to our Readers: We ignorantly used a pejorative term in our headline yesterday, and we apologize for the offense.)
Just a quick note regarding the information available in The Marketing Technology Alert…
There are three types of information that we curate from the marketing technology realm:
-Numbers: From market studies to user research to whatever. If there are stats that will help the B2B marketer with their education and/or their reporting, the MTA will collect and disseminate this information.
-Advice: This is hands-on, practical guidance related to the “how to” problems in the B2B arena. It’s a rapidly changing environment in which we operate, and whether it’s existing or new technologies, the “how” is constantly shifting under your feet. So we strive to deliver as many “hows” as we can.
-Insight: This is a few layers below Advice, where we look for analysts and influencers for their prognostication as to where things are going from their analysis as to where things are now. Far more strategic than tactical.
With that, what’s the best way to use The Marketing Technology Alert?:
-Visit the Alert daily to keep up to date. Scan and choose where to focus.
-Subscribe to the Alert newsletter, where each day the content is delivered to your inbox.
-Use the Search filter (top level menu) to identify topics of interest where you can dive in for details. You can search by tag or by keyword or both.
Very few people will think of you as a leader if you write like a corporate bureaucrat. In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word. Here are some business writing pointers with real-life examples:
How plants at work can improve wellbeing and efficiency Financial Times Taylorism also prescribes tight managerial control of the workspace and standardisation of managerial practice and workspace design, in the name of creating “low worker...
Welcome to Age 50: Top Money Tips Forbes As the last of the boomers begin to hit a milestone birthday in January, we offer 50 tips for turning 50. Watch for our series each day this week, covering money, relationships, health, work and caregiving.
Are Contract Labor Costs Tax-Deductible? Fox Business You cannot deduct payments made for contractor labor costs or any other expenses that arise in the construction of your new home in the current year.
Here are the best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic:Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.
"Our long-term ambition is to build an integrated marketing and sales platform that provides a simple and effective way to reach audiences, nurture prospects, and acquire customers," the document says.
Featured: December 3rd Webinar:“5 Simple Tips To Beat Age Discrimination”-Register Here. Networking Tips That Make A Difference It is not a question of whether you should be networking with other people.
Managing Cash Flow and What I Never Learned In School. [by Richard Kelly]. Early in my career my assignments as a photographer were pretty small productions – maybe an assistant, a stylist and a model – pretty easy to ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.