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The 8 Lead Nurturing Tracks You’ve Never Heard Of - Marketo | #TheMarketingAutomationAlert

The 8 Lead Nurturing Tracks You’ve Never Heard Of - Marketo | #TheMarketingAutomationAlert | Small Business Owners | Scoop.it
The best lead nurturing tracks send targeted messages based on a prospect’s buying stage. Here are eight unusual tracks for your hard-to-convert leads.

 

Digest...

 

1. Red Carpet Track (welcome)

Give new contacts the celebrity treatment by showing them how you can cater to their needs.

2. Boomerang Track (recycling)

When a marketing-qualified lead (MQL) is chucked by sales, it doesn’t have to be forever. If handled properly, some of these leads can fly right back to sales.

3. Sales-Nado Track (sales nurturing)

Most of lead nurturing is focused on the marketing side of the funnel. Sales-nado focuses on sales-qualified leads (SQLs) and leads in the pipeline. Because sales reps don’t always have time to individually reach out to prospects, an opt-in nurture track helps to keep leads engaged.

4. Gopher Track (stay in touch)

Pop up in front of contacts from time to time and stay relevant, even if they aren’t ready to buy. 5. Gorilla Glue Track (retention)

This is your chance to show customers that you value their business. How? Send them tips, industry news, service updates, personalized messages, or feedback surveys. When renewal is on the horizon, send offers they can’t refuse.

6. Detective Track (insufficient data)

Discover missing information about visitors to your website, webinar attendees, and content downloaders.

7. Baby, Come Back Track (win back)

Determine [the reason] from surveys, emails, phone calls, database segmentation, and CRM reports. After you know the reason, prove you’ll treat them better this time around, with well-targeted messaging and personalized offers.

8. Sleeping Beauty Track (wake up)

Targeted content can warm up prospects, bring them back to life, and re-capture their interest. Once they’re active again, you can move them into a new track that fits their needs.

 

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Via marketingIO
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marketingIO's curator insight, October 30, 2013 7:42 AM

A collection of all the "nurturing" emails that need to be distributed. If you have a mature MA, you'll want to incorporate this into your agenda. Smart!


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Email Copywriting: Tips from 3 of your peers | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Email Copywriting: Tips from 3 of your peers | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Small Business Owners | Scoop.it
Email copywriting is essential to optimization and if done effectively, marketers will achieve gains.
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Get Free Music Tracks for Your Videos Through the New YouTube Audio Library « nofilmschool

Get Free Music Tracks for Your Videos Through the New YouTube Audio Library « nofilmschool | Small Business Owners | Scoop.it

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The 10 Things You Should Do On LinkedIn Each And Every Week - Business 2 Community

The 10 Things You Should Do On LinkedIn Each And Every Week - Business 2 Community | Small Business Owners | Scoop.it
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13 Facebook Content Ideas Every Small Business Owner Should Use

13 Facebook Content Ideas Every Small Business Owner Should Use | Small Business Owners | Scoop.it
Here's a look at 13 basic, and advanced, features small business owners can leverage to grow their businesses.

Via Skip Boykin
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Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48% | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48% | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Small Business Owners | Scoop.it
Increasing conversion through testing can seem almost indistinguishable from magic when done right. Read on in today’s MarketingExperiments Blog post to learn how a change in color emphasis increased conversion 48%.
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Shocking Statistics You Need to Know About Video Marketing | 522 Productions

Shocking Statistics You Need to Know About Video Marketing | 522 Productions | Small Business Owners | Scoop.it

Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place. There are so many statistical benefits to using video marketing that it’s shocking more brands aren’t taking advantage of it! Video is extremely effective at communicating your message to your audience, and it’s important to know why. By understanding why video is so effective, it’s easier to harness its power.


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planetMitch's curator insight, June 6, 2013 10:55 PM

Very interesting article! [source: tweet] Rob Ruscher has been on planet5D twice before :)

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Creating Good Content for Your Brand | Social Media Today

Creating Good Content for Your Brand | Social Media Today | Small Business Owners | Scoop.it
 
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30 Holiday Shopping Stats That Every Small Business Owner Needs to See

30 Holiday Shopping Stats That Every Small Business Owner Needs to See | Small Business Owners | Scoop.it
I have to admit: for me, getting things ready for the holidays is generally a last minute affair.
I’m one of those people you’ll see running from store to store in the third week of December trying to scratch names off my shopping list.

Via Thomas Faltin
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