The best lead nurturing tracks send targeted messages based on a prospect’s buying stage. Here are eight unusual tracks for your hard-to-convert leads.
1. Red Carpet Track (welcome)
Give new contacts the celebrity treatment by showing them how you can cater to their needs.
2. Boomerang Track (recycling)
When a marketing-qualified lead (MQL) is chucked by sales, it doesn’t have to be forever. If handled properly, some of these leads can fly right back to sales.
3. Sales-Nado Track (sales nurturing)
Most of lead nurturing is focused on the marketing side of the funnel. Sales-nado focuses on sales-qualified leads (SQLs) and leads in the pipeline. Because sales reps don’t always have time to individually reach out to prospects, an opt-in nurture track helps to keep leads engaged.
4. Gopher Track (stay in touch)
Pop up in front of contacts from time to time and stay relevant, even if they aren’t ready to buy. 5. Gorilla Glue Track (retention)
This is your chance to show customers that you value their business. How? Send them tips, industry news, service updates, personalized messages, or feedback surveys. When renewal is on the horizon, send offers they can’t refuse.
6. Detective Track (insufficient data)
Discover missing information about visitors to your website, webinar attendees, and content downloaders.
7. Baby, Come Back Track (win back)
Determine [the reason] from surveys, emails, phone calls, database segmentation, and CRM reports. After you know the reason, prove you’ll treat them better this time around, with well-targeted messaging and personalized offers.
8. Sleeping Beauty Track (wake up)
Targeted content can warm up prospects, bring them back to life, and re-capture their interest. Once they’re active again, you can move them into a new track that fits their needs.
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