Launching a product (no matter if it's informational or physical) takes planning, research and hard work. In this article, Neil Patel, from quicksprout.com, outlines the 7 Lessons he's learned from launching 5 different products.
Search Engine Journal SEO 101: Video Marketing Strategy Search Engine Journal SEO Video 101 There's no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand's awareness and your company's overall website...
Perhaps you visit LinkedIn daily, or perhaps only so often when you find yourself looking for a new job (and the sudden urge to update your profile!). With over 175 million users, LinkedIn is a much more powerful tool than one may think.
Business 2 Community Recharge Your Small Business Marketing In 2013 Business 2 Community While perusing topics to blog about this January, I came across an interesting article on Mashable that highlights 6 Ways to Recharge Your Business in 2013.
SUMMARY: Online marketing doesn't have to involve huge amounts of time and effort for small businesses, writes Jordan Denny. A few fire-and-forget strategies such as upgrading your site's search-engine-optimization strategy and claiming your business's profile on services such as Google Places or Yelp can make a big difference, Denny writes. "Stick to these to make the largest impact on your business with the smallest amount of work needed," he advises.
Aaron N. Fletcher's insight:
We’re very in-tune with the desires of contractors and service professionals. We realize that marketing, social media and SEO are words that you wish you could rid from your vocabulary. Again, we understand. But the landscape is changing and you need to adjust if you want to stay competitive. As TopRank states, nowadays it’s not just your “competition” that’s showing up more prominently to your customers:
What companies need to understand is that online competition isn’t just businesses competing for market share in the business world, but information and content published from a variety of sources that compete for search engine and social media users’ attention.
So we’ve put together the top 5 bare minimum techniques that will have the largest impact on your marketing for 2013. Stick to these to make the largest impact on your business with the smallest amount of work needed.
Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. On the other hand, there are many other small businesses who are afraid to invest more resources ...
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable.
As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies.
Aaron N. Fletcher's insight:
As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies. According to a recent study by the Zeno Group, CEO of all companies, but especially B2B companies, are not taking social media and its impact on their reputation online into account when making decisions. This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies.
Here are some highlights:
43% of B2B CEOs never consider social media reputation in decision making
Only 45% of B2B Executives believe their company can respond to a negative online post within 24 hours
13% of B2B companies would not engage an audience online at all to defend their reputation