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43% of B2B CEOs of Never Consider Social Media in Decisions

43% of B2B CEOs of Never Consider Social Media in Decisions | Small Business Online Marketing News | Scoop.it
As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies.
Aaron N. Fletcher's insight:

As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies. According to a recent study by the Zeno Group, CEO of all companies, but especially B2B companies, are not taking social media and its impact on their reputation online into account when making decisions. This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies.

Here are some highlights:

  • 43% of B2B CEOs never consider social media reputation in decision making
  • Only 45% of B2B Executives believe their company can respond to a negative online post within 24 hours
  • 13% of B2B companies would not engage an audience online at all to defend their reputation


more...
G Social Media's curator insight, December 29, 2012 6:23 PM
43% of B2B CEOs of Never Consider Social Media in Decisions
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Listen Up: The Top 10 Small Business Podcasts of 2013

Listen Up: The Top 10 Small Business Podcasts of 2013 | Small Business Online Marketing News | Scoop.it
If there are two certainties that come along with being an entrepreneur, they are 1) the struggle against time and 2) the need for reliable information.
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5 Awesome Marketing Lessons From Superbowl Commercials

5 Awesome Marketing Lessons From Superbowl Commercials | Small Business Online Marketing News | Scoop.it
We suggest you watch these 5 Super Bowl commercials from a business perspective and see what marketing lessons you can take away.
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7 Lessons You Need to Know Before Launching a Product

7 Lessons You Need to Know Before Launching a Product | Small Business Online Marketing News | Scoop.it
Launching a product (no matter if it's informational or physical) takes planning, research and hard work. In this article, Neil Patel, from quicksprout.com, outlines the 7 Lessons he's learned from launching 5 different products.
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SEO 101: Video Marketing Strategy - Search Engine Journal

SEO 101: Video Marketing Strategy - Search Engine Journal | Small Business Online Marketing News | Scoop.it
Search Engine Journal SEO 101: Video Marketing Strategy Search Engine Journal SEO Video 101 There's no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand's awareness and your company's overall website...
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How to Generate Leads With SlideShare | Social Media Examiner

How to Generate Leads With SlideShare | Social Media Examiner | Small Business Online Marketing News | Scoop.it
SlideShare: Generate quality leads with compelling presentations by tapping into the power of world's largest content-sharing community for professionals.
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Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC] - AllTwitter | Small Business Online Marketing News | Scoop.it
Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC] (Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012?
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How to Create a LinkedIn Company Page for Your Business

How to Create a LinkedIn Company Page for Your Business | Small Business Online Marketing News | Scoop.it
Perhaps you visit LinkedIn daily, or perhaps only so often when you find yourself looking for a new job (and the sudden urge to update your profile!). With over 175 million users, LinkedIn is a much more powerful tool than one may think.
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How to Set Up Google Authorship and Publisher Links in WordPress

How to Set Up Google Authorship and Publisher Links in WordPress | Small Business Online Marketing News | Scoop.it
During your last several Google sessions, have you noticed the trend of more and more "headshots" popping up in search results? The icons you've been s
Aaron N. Fletcher's insight:

If you haven't done this yet, do it now!

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6-in-1 Online Marketing Toolset For The Small Business

6-in-1 Online Marketing Toolset For The Small Business (#Sale #Hot #MakeMoney 6-in-1 Online Marketing Toolset For The Small Business http://t.co/Xp2kNFyH #TeamFollowBack)...
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The Ultimate 11-Step Plan to Launching a Successful Business Blog in 6 Months

The Ultimate 11-Step Plan to Launching a Successful Business Blog in 6 Months | Small Business Online Marketing News | Scoop.it
[Editor's note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we've seen from our CMI Consultants.
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Recharge Your Small Business Marketing In 2013 - Business 2 Community

Recharge Your Small Business Marketing In 2013 - Business 2 Community | Small Business Online Marketing News | Scoop.it
Business 2 Community
Recharge Your Small Business Marketing In 2013
Business 2 Community
While perusing topics to blog about this January, I came across an interesting article on Mashable that highlights 6 Ways to Recharge Your Business in 2013.
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How to Get More Website Trafic and Leads Online

How to Get More Website Trafic and Leads Online | Small Business Online Marketing News | Scoop.it
Over the past two decades, most small businesses have staked their claim to at least a small plot of real estate in cyberspace. The first pioneers o
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The Top 5 Bare Minimums for Marketing Your Small Business Online

The Top 5 Bare Minimums for Marketing Your Small Business Online | Small Business Online Marketing News | Scoop.it

The lazy SMB owner's guide to online marketing

SUMMARY: Online marketing doesn't have to involve huge amounts of time and effort for small businesses, writes Jordan Denny. A few fire-and-forget strategies such as upgrading your site's search-engine-optimization strategy and claiming your business's profile on services such as Google Places or Yelp can make a big difference, Denny writes. "Stick to these to make the largest impact on your business with the smallest amount of work needed," he advises.

Aaron N. Fletcher's insight:

We’re very in-tune with the desires of contractors and service professionals. We realize that marketing, social media and SEO are words that you wish you could rid from your vocabulary. Again, we understand. But the landscape is changing and you need to adjust if you want to stay competitive. As TopRank states, nowadays it’s not just your “competition” that’s showing up more prominently to your customers:


What companies need to understand is that online competition isn’t just businesses competing for market share in the business world, but information and content published from a variety of sources that compete for search engine and social media users’ attention.


So we’ve put together the top 5 bare minimum techniques that will have the largest impact on your marketing for 2013. Stick to these to make the largest impact on your business with the smallest amount of work needed.


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The Geek-Free Guide to Google Analytics

The Geek-Free Guide to Google Analytics | Small Business Online Marketing News | Scoop.it
Metrics. How many business people know what their web visitors are actually doing on their site? How valuable is that information? What if I told you tha
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What to Blog About: 7 Great Sources of Inspiration

What to Blog About: 7 Great Sources of Inspiration | Small Business Online Marketing News | Scoop.it
Content is king. The more you have of it, the larger your kingdom. I'm not talking about generic or spun articles either. I'm talking about the real de
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30 Careless Marketing Mistakes That Can Ruin Your ROI

30 Careless Marketing Mistakes That Can Ruin Your ROI | Small Business Online Marketing News | Scoop.it
But did you know that these "careless or idiotic" actions can not only make you look foolish but seriously effect your marketing and ROI.
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The Six Keys to Small Business Social Media Marketing Success on ...

The Six Keys to Small Business Social Media Marketing Success on ... | Small Business Online Marketing News | Scoop.it
Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. On the other hand, there are many other small businesses who are afraid to invest more resources ...
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Blogging in Brief: Goal-Setting … and Reaching!

Blogging in Brief: Goal-Setting … and Reaching! | Small Business Online Marketing News | Scoop.it
It’s that time of year: we’re all setting goals and making plans for the next twelve months (if we haven’t already!).
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Retail Social Media Top 10 [Infographic] | RetailCustomerExperience.com

Retail Social Media Top 10 [Infographic] | RetailCustomerExperience.com | Small Business Online Marketing News | Scoop.it
A look at how some of the top U.S. retail brands stack up on social media.
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How to Generate Leads With SlideShare

How to Generate Leads With SlideShare | Small Business Online Marketing News | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?
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Keywords Are Dead! Long Live User Intent!

Keywords Are Dead! Long Live User Intent! | Small Business Online Marketing News | Scoop.it
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.
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The Geek-Free Guide to Choosing the Perfect Domain Name

The Geek-Free Guide to Choosing the Perfect Domain Name | Small Business Online Marketing News | Scoop.it
The Geek-Free Guide to Choosing the Perfect Domain Name
Selecting the right domain name is often the first and one of the most important decisions an online entrepreneur can make.
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! | Small Business Online Marketing News | Scoop.it
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable.
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How To Optimize A Wordpress Post On Your Website For Search Engines

How To Optimize A Wordpress Post On Your Website For Search Engines | Small Business Online Marketing News | Scoop.it
Take advantage of these on page search engine optimization techniques for your Wordpress posts and pages.
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Read this, awesome article!

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43% of B2B CEOs of Never Consider Social Media in Decisions

43% of B2B CEOs of Never Consider Social Media in Decisions | Small Business Online Marketing News | Scoop.it
As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies.
Aaron N. Fletcher's insight:

As social media becomes an important part of business culture, considering the social media impact of decisions has to be part of the process for B2B companies. According to a recent study by the Zeno Group, CEO of all companies, but especially B2B companies, are not taking social media and its impact on their reputation online into account when making decisions. This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies.

Here are some highlights:

  • 43% of B2B CEOs never consider social media reputation in decision making
  • Only 45% of B2B Executives believe their company can respond to a negative online post within 24 hours
  • 13% of B2B companies would not engage an audience online at all to defend their reputation


more...
G Social Media's curator insight, December 29, 2012 6:23 PM
43% of B2B CEOs of Never Consider Social Media in Decisions