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Bizarre Tale of Arizona Bistro's Bad PR Grows | The PR Coach

Bizarre Tale of Arizona Bistro's Bad PR Grows | The PR Coach | Small Business Marketing tips and tricks | Scoop.it

Earlier this week, I posted about the Facebook meltdown and trials and tribulations of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?).

 

This un-reality show couldn’t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the Keystone Cops would be more accurate?

 

The bistro was featured in a raucous season finale episode on Kitchen Nightmares featuring explosive celebrity chef Gordon Ramsay.

 

It was an entertaining and highly-charged reality TV episode complete with drama, screaming, yelling, heroes and villains....


Via Jeff Domansky
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Jeff Domansky's comment, May 17, 2013 10:21 AM
Totally agree MTD. So many lessons. So little time. LOL
Jeff Domansky's comment, May 17, 2013 11:38 AM
Thanks for the Scoop Gary. Wasn't that press release something?
Gary Pageau's comment, May 17, 2013 11:49 AM
People forget, PR starts with product, not the spin. If you're core "product" isn't solid, no PR will save you.
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6 Traits You'll Find in Every Successful Entrepreneur

6 Traits You'll Find in Every Successful Entrepreneur | Small Business Marketing tips and tricks | Scoop.it
Want to be a successful entrepreneur? It takes more than that... The traits that every successful entrepreneur owns - See them here!

Via The Fish Firm, Gary Pageau
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Peter Sobotta's curator insight, July 8, 5:33 AM

Many young entrepreneurs aren’t reaching their full potential because they’re afraid to explore unknown territory.

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#INFOGRAPHIC: 10 Ways to Boost your Facebook Page Engagement Tips

#INFOGRAPHIC: 10 Ways to Boost your Facebook Page Engagement Tips | Small Business Marketing tips and tricks | Scoop.it

Facebook went public, quickly became one of the largest social platforms on the planet and is directed towards an estimated 1.27 billion users in October 2013. So it is vital for businesses to have a well-managed presence on Facebook to gain attention of their target audience. Along with building an audience the way you communicate and engage can also play an important role in the success of social media efforts, and this is often overlooked. So how do you craft your Facebook posts that drive massive numbers of likes, increase in reach and comments. Here We've compiled 10 best practices in the infographic (in collaboration with socialclinch.com) to increase your Facebook page engagement.


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Social Media Facts for 2013

Social Media Facts for 2013 | Small Business Marketing tips and tricks | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

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CHAVEROT CELINE's curator insight, October 30, 2013 1:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 2:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 1:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.

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The Habits of the World's Smartest People (Infographic)

The Habits of the World's Smartest People (Infographic) | Small Business Marketing tips and tricks | Scoop.it
You don't have to be a genius to act like one. Pick up some of these habits of people with high IQs.

Via Barb Jemmott
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Jayessh Barodia's curator insight, September 22, 2013 9:53 PM

Working Smart is Essential then to follow the tradition...

JC Hubac's curator insight, September 23, 2013 12:50 AM

You don't have to be a genius to act like one. Pick up some of these habits of people with high IQs.

Shanice Lee's curator insight, September 23, 2013 7:57 PM

"You don't have to be a genius to act like one. Pick up some of these habits of people with high IQs."

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PR 101

PR 101 | Small Business Marketing tips and tricks | Scoop.it
Social Media Marketing calendar #infographic (Social Media Marketing calendar #infographic http://t.co/oHeixPl28C via @pinterest)
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Bizarre Tale of Arizona Bistro's Bad PR Grows | The PR Coach

Bizarre Tale of Arizona Bistro's Bad PR Grows | The PR Coach | Small Business Marketing tips and tricks | Scoop.it

Earlier this week, I posted about the Facebook meltdown and trials and tribulations of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?).

 

This un-reality show couldn’t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the Keystone Cops would be more accurate?

 

The bistro was featured in a raucous season finale episode on Kitchen Nightmares featuring explosive celebrity chef Gordon Ramsay.

 

It was an entertaining and highly-charged reality TV episode complete with drama, screaming, yelling, heroes and villains....


Via Jeff Domansky
Gary Pageau's insight:

How "not" to...

more...
Jeff Domansky's comment, May 17, 2013 10:21 AM
Totally agree MTD. So many lessons. So little time. LOL
Jeff Domansky's comment, May 17, 2013 11:38 AM
Thanks for the Scoop Gary. Wasn't that press release something?
Gary Pageau's comment, May 17, 2013 11:49 AM
People forget, PR starts with product, not the spin. If you're core "product" isn't solid, no PR will save you.
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Ways to Save Money When You’re Broke

Ways to Save Money When You’re Broke | Small Business Marketing tips and tricks | Scoop.it
Financial experts preach the importance of having an emergency savings, and you probably understand the significance.

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CAEXI BEST's curator insight, April 30, 2013 5:41 PM
Façons d'économiser l'argent quand vous êtes fauché
click cabin's comment, May 3, 2013 9:21 PM
It's not possible but you earn money online at home through clickcabin.com
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8 Reasons Companies Should Adopt a Content Marketing Culture

8 Reasons Companies Should Adopt a Content Marketing Culture | Small Business Marketing tips and tricks | Scoop.it
Content marketing is not just the job of the marketing department. Here's why companies should adopt a content marketing culture throughout the company.

Via The Fish Firm
Gary Pageau's insight:

All companies should start thinking like publishers...

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Stéphane Crémier's curator insight, April 24, 2013 1:01 AM

A revenge of spirit over technology?

Luigina Sgarro's curator insight, April 26, 2013 9:31 AM

E le aziende non si preoccupano abbastanza, invece, di orientare la propria cultura.

Jean-Baptiste Audrerie's curator insight, May 31, 2013 4:10 AM

Be smart and useful for your clients. They will follow-you. 

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What do Social Media Managers Do All Day? [Infographic]

What do Social Media Managers Do All Day? [Infographic] | Small Business Marketing tips and tricks | Scoop.it
Click to enlarge: Source: Socialcast … HT: SocialWayne (What do #SocialMedia Managers *Really* Do All Day? http://t.co/NazntqEyZl #Infographic)

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Igor Tishkin's curator insight, March 19, 2013 2:49 AM

К вопросу о том, чем занимаются SMM-менеджеры на работе, что входит в их обязанности и чего от них можно ожидать. А то ходят всякие разговоры... #SMM

Christine A. Dawson's curator insight, March 21, 2013 5:34 AM

Loved this infographic and it made me laugh this morning!  Yes, I do these things!

The Fish Firm's comment, March 21, 2013 9:11 PM
So happy to see your comment! I'm commenting here as Elynn Fish - founder of The Fish Firm.... a culture and foundation of laughter is of utmost importance! Glad to meet you!
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3 Tech Strategies To Make You More Productive | Adam Black's Blog

3 Tech Strategies To Make You More Productive | Adam Black's Blog | Small Business Marketing tips and tricks | Scoop.it

Being more productive simply means making better use of your time. Technology tools are now part of virtually everyone's workday. And while these tools can be convenient time-savers, if you're not careful, they can waste a lot of time too. Here are storage, social media and email strategies you can start using today to get more done in less time.


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How to Write a Social Media Report: 4 Key Steps

How to Write a Social Media Report: 4 Key Steps | Small Business Marketing tips and tricks | Scoop.it
As consumer social media use has proliferated, so too has the number of businesses trying to take advantage of the channel.

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Pascal Brassier's comment, February 22, 2013 12:33 AM
Préparer ses relations commerciales, c'est préparer du contenu à diffuser, avant d'attirer le prospect, dans une économie de la connaissance.
Pascal Brassier's comment, February 22, 2013 12:34 AM
Pour ça, les médias sociaux sont un moyen très efficace, avec quelques règles à suivre. En voici 4.
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Free PSD Files: 50+ Must Have Photoshop Files For Designers

Free PSD Files: 50+ Must Have Photoshop Files For Designers | Small Business Marketing tips and tricks | Scoop.it
Welcome to day 2 of freebie week on Designrfix. Today we have assembled a stunning collection of some of the most creative Photoshop PSD files from around the Web.

Via Mark Strozier
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Javier Díaz González's curator insight, February 12, 2013 1:46 AM

Unos PSD muy interesantes, y gratuitos. Interfaces tipo playes, twitter, etiquetas, sellos, chapas... 

Toresa Slater's curator insight, February 15, 2013 3:33 AM

Some really cool web elements, templates and text effects in this mix...give it a look.

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Money Monday: Your New Year’s Financial Planning Checklist

Money Monday: Your New Year’s Financial Planning Checklist | Small Business Marketing tips and tricks | Scoop.it
Assess your financial situation and plan your future.

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Kari Schull Fitzpatrick's comment, December 27, 2012 6:00 AM
set realistic goals for profit
asnal abbas's comment, December 31, 2012 4:50 AM
mset realistic goals for profit to be the best
esyadepolama's comment, January 2, 2013 12:28 AM
Thank you very much for your article. http://www.akillidepo.com.tr
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6 Traits You'll Find in Every Successful Entrepreneur

6 Traits You'll Find in Every Successful Entrepreneur | Small Business Marketing tips and tricks | Scoop.it
Want to be a successful entrepreneur? It takes more than that... The traits that every successful entrepreneur owns - See them here!

Via The Fish Firm
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Peter Sobotta's curator insight, July 8, 5:33 AM

Many young entrepreneurs aren’t reaching their full potential because they’re afraid to explore unknown territory.

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5 Ridiculous B2B Social Media Marketing Myths

5 Ridiculous B2B Social Media Marketing Myths | Small Business Marketing tips and tricks | Scoop.it
B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing...

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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Small Business Marketing tips and tricks | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

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Francesca Piazza's comment, October 1, 2013 10:37 AM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 10:37 AM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 10:37 AM
yes it is really useful, even if I don't agree with everything.
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6 Things You Need To Know About Local Business & High-Performing Fanpages

6 Things You Need To Know About Local Business & High-Performing Fanpages | Small Business Marketing tips and tricks | Scoop.it

DOWNLOAD THIS VALUABLE FAQ SESSION TO LEARN

 

How A Fanpage Can Help Build Your Business!How To Make More Of Your Posts Show Up In Your Fan’s News Feed!The Best Way To Communicate With Your Fans!The Difference In Brands vs. People On Facebook!
What Fanpage Data To Learn From!How Often to Post, When to Post & What to Post!


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P.Diddy Spoofs “Downton Abbey” with “Downtown Diddy”

P.Diddy Spoofs “Downton Abbey” with “Downtown Diddy” | Small Business Marketing tips and tricks | Scoop.it
Diddy has taken a role on 'Downton Abbey', well, kinda.... Diddy and Funny Or Die, have teamed up to do a spoof based on the first black character to appear on the show.
Gary Pageau's insight:

Diddy is annoying, but this is good.

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Recharging Your Digital Marketing Batteries

Recharging Your Digital Marketing Batteries | Small Business Marketing tips and tricks | Scoop.it
Nichole Kelly discusses the importance of recharging and reinvigorating your team by breaking out of the office, getting out of the musty old boardroom, and having a little fun while inspiring creativity and thinking outside the box to evaluate and...
Gary Pageau's insight:

Good insight!

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How to Plan Your Entire Website with a Content Map

How to Plan Your Entire Website with a Content Map | Small Business Marketing tips and tricks | Scoop.it

How do you create strong, meaningful, powerful content that sells, converts and engages your customers? The secret lies in creating a fool-proof content strategy that works for each and every website right from a small business to a large corporate site. In creating a content strategy for your website, essential tasks such as keyword research, content gap analysis, site maps and content audits take a back-seat to the creation of a content map, a simple diagram that places key pieces of info at your finger tips. A content map is an invaluable tool that assists content strategists and it’s elements are the building blocks for your entire website right from content to design to development and marketing. I like to use the content map that Joe Pulizzi and Christina Halverson used on slide 42 of their slideshare presentation – Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI....


Via Jeff Domansky
Gary Pageau's insight:

Great tool for planning your website.

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Jeff Domansky's curator insight, April 29, 2013 1:33 PM

Great suggestions and description of "content maps." I agree with the authors that Piulizzi/Halverson's content map model is worth a look.

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Infographic - Social Media Statistics for 2013

Infographic - Social Media Statistics for 2013 | Small Business Marketing tips and tricks | Scoop.it
Some great social media statistics for 2013 covering Facebook, Twitter, Google + Instagram and Pinterest.

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Maria Elena Leta's curator insight, April 23, 2013 6:51 AM

Well explained!

Joe Stafura's curator insight, April 23, 2013 10:49 AM

The number that have no concern over privacy was higher than expected, simply as it is mentioned so much it seemed likely that during sign up most would at least look at the options, mmm...guess not.

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Top 5 Social Media Platforms For Small Business in 2013 | PubliSeek Mag

Top 5 Social Media Platforms For Small Business in 2013 | PubliSeek Mag | Small Business Marketing tips and tricks | Scoop.it
RT @PubliSeek: Top 5 Social Media Platforms For Small Business in 2013 http://t.co/oTTPwa3Y15
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Social Media Marketing Funnel

Social Media Marketing Funnel | Small Business Marketing tips and tricks | Scoop.it

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stefano oldrati's comment, February 28, 2013 5:27 AM
I agree Denis that life is more complex than that yet models shouldn't be too much complicated even if complexity is to be embraced.
stefano oldrati's comment, February 28, 2013 5:34 AM
For sure as Marius says customisation is what can add value to this basic vision. There are industries, or consumer attitudes, where people can jump from awareness to purchase and engage in a medium term loyalty in a kind of shortcut because the variable to push or pull people there are different and elevate in quantity and quality they represent; example this could happen in high tech business when within the Spirit industry everything works at a slower pace even for unique performances in exceptional situations/environments. I personally witnessed some, and been responsible for, within my career... and maybe you are still enjoying some drinks I created.
Leslie Lilly's curator insight, March 20, 2013 4:07 AM

Worth a conversation that tests your own organizational theory about moving your audience and building your constituency

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Google will reportedly open its own retail stores starting this year

Google will reportedly open its own retail stores starting this year | Small Business Marketing tips and tricks | Scoop.it
It's no secret that Apple's retail stores have proven extraordinarily beneficial for the company, and it looks like Google may be getting into the game now as well. 9to5Google is reporting that the...

Via The Fish Firm
Gary Pageau's insight:

Interesting; another example of the "store as show" trend. Unlike Apple, though, I don't see Google's stores being a profit driver. The stores could still be an effective marketing tool, though.

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Zapnito's curator insight, February 20, 2013 1:26 AM

Google's ecosystem goes from code to couches.

Jorge Rubio Navarro's curator insight, February 27, 2013 5:35 PM

Al menos nos pondremos las gafas!!!, ¿habrá Google Bar? me refiero a cervezas con GPS, gabando cada trago y publicandolo en G+. Ohh Google el sw nunca inventó hw...

Jorge Rubio Navarro's comment, February 27, 2013 9:13 PM
I wish my work space were like this...
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Don’t Make Customers Pay For Your Digital Marketing Mistakes

Don’t Make Customers Pay For Your Digital Marketing Mistakes | Small Business Marketing tips and tricks | Scoop.it

Are your online mistakes turning off your customers?

SUMMARY: Small businesses' Web-marketing missteps leave behind a trail of abandoned social media pages, out-of-date information and spam-clogged websites, writes Jennifer Shaheen. That digital detritus confuses and turns off potential customers. "Making sure that all of your digital marketing efforts are accurate, correct, and in alignment with your strategic plans is a form of customer service. When you get it right, it's easy for your customers to find you quickly," Shaheen advises.

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