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Social media is vital small-business tool

Social media is vital small-business tool | small business marketing review | Scoop.it

Via The Fish Firm, Constance Jones Collier
Constance Jones Collier's insight:

I find this very insightful

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Jennifer Dodge - CCRC executive director's curator insight, October 2, 2013 12:17 PM

Small Business's that use social media not only market and communicate their business, but build relationships and brand loyality.  Social Media allows small business to be responsive to the needs of their clients.

Igor Tishkin's curator insight, October 3, 2013 3:19 AM

В статье приводятся примеры, кейсы, как представители малого бизнеса находят клиентов в социальных сетях.

 

Например, вот Эвола, 33, терапист, которая нашла клиентов в соцсетях:

en Evola, 33, a massage therapist and a registered dietitian, needed a boost after she left a corporate job to start her own practice in Chicago.

She got it from social media.

 

А вот Барнес, 49, который запустил трэвел-бизнес и обнаружил клиентов в социальных сетях.

 

Tom Byrnes, 49, an entrepreneur from Ireland, started Fun Packs, a company that makes travel entertainment toys for children. Byrnes says he's doubled his business since he started using social media.

 

Как же им это все удается? Неужели группы Вконтакте и Facebook приводят им столько клиентов, что они довольны и счастливы? Почему же в России это не работает?

 

Потому что, как минимум, они вели персональный блог и постили ссылки в соцсети. А не в группы.

 

A recent survey by HubSpot, a marketing software company, reports that 52% of marketers have found leads through Facebook so far in 2013, and 43% of marketers have found customers through LinkedIn and company blogs.

 

Я уверен, что корпоративный блог - это SMM, а не ведение групп в Вконтакте. Кто со мной поспорит? В комменты плз.

Ron McIntyre's curator insight, October 5, 2013 8:39 PM

Good info for all

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In Social Selling, Building Trust Starts before You Connect

In Social Selling, Building Trust Starts before You Connect | small business marketing review | Scoop.it
The first person who said “patience is a virtue” probably wasn’t in sales. For salespeople, patience can be costly. Waiting to respond to a trigger event or failing to follow up to a prospect’s question can cost the sale. There’s an

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30 Marketing Ideas To Increase Sales For Your Small Business business infographic social media marketing promoting entrepreneur business tips entrepreneurship startups small business startup tips m...

30 Marketing Ideas To Increase Sales For Your Small Business business infographic social media marketing promoting entrepreneur business tips entrepreneurship startups small business startup tips m... | small business marketing review | Scoop.it
30 Marketing Ideas To Increase Sales For Your Small Business business infographic social media marketing promoting entrepreneur business tips entrepreneurship startups small business startup tips marketing tip marketing tips small buiness tips

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Start Building Social Media Brand Advocates - Here's How

Start Building Social Media Brand Advocates - Here's How | small business marketing review | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

- Consumer advocacy reduces the cost for acquiring new customers. - A referred customer has a 16% higher life-time value. - Referral leads convert about 30% better than leads from other channels. - Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....


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Jeff Domansky's curator insight, January 28, 1:03 PM

Powerful influence for marketers when approached strategically.

Fancyhaha Zhang's curator insight, January 28, 10:59 PM

very helpful

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Direct Selling Association Announces 2015 ETHOS Award Finalists

Direct Selling Association Announces 2015 ETHOS Award Finalists | small business marketing review | Scoop.it
The Direct Selling Association (DSA) has revealed this year’s ETHOS Award sub-category winners, now in the running for industry-wide recognition at the DS

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Advertising’s Logged-In User Revolution Is Brewing | TechCrunch

Advertising’s Logged-In User Revolution Is Brewing | TechCrunch | small business marketing review | Scoop.it
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.

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Deanna Lawrence's curator insight, September 30, 2013 10:17 AM

Key excerpt: Privacy-friendly brokers of matching the data of publishers’ logged-in ad impressions against shifts in behavior in sales.


Privacy and opt-outs are paramount to the success of these programs, setting the foundation for evaluating the impact of ad spend using mechanisms previously unavailable to advertisers.

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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | small business marketing review | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

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Something Interesting to share

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Vanessa Molly's comment, June 18, 2013 6:39 AM
Great Article!
ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
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4 Recent Facebook Updates Businesses Should Know

4 Recent Facebook Updates Businesses Should Know | small business marketing review | Scoop.it
Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.

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Joan Stewart's curator insight, September 4, 2014 11:19 AM

Jim Belosic lays down the Guidelines to 4 New Updates Facebook Business Advertising.

- News Feed Algorithm Updates

- No Like-Gate or Fan-Gate Apps or Content

- Save Articles for Later

- Updates to Facebook Advertising

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Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ... - Mobile Marketing Watch

Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ... - Mobile Marketing Watch | small business marketing review | Scoop.it
Mobile Marketing Watch
Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ...

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Constance Jones Collier's insight:

Crushing It !!

 

www.qoolab.mobi

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Trainedge's curator insight, July 18, 2014 1:56 AM

Women and social media are a powerful pair.Like never before, women now dominate sites like Tumblr, Instagram, and Pinterest.

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Smartphone sites better for digital marketers - iTWire

Smartphone sites better for digital marketers - iTWire | small business marketing review | Scoop.it
Smartphone sites better for digital marketers
iTWire
The research reveals insights into how the best digital marketing organisations are performing relative to the average.

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Don't get left b

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Trainedge's curator insight, July 23, 2014 1:45 AM

Smartphone users search sites more than other visitors, they are more likely to open email links, and they do more ‘opportunistic’ browsing.

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The Hard Thing About Hard Things

The Hard Thing About Hard Things | small business marketing review | Scoop.it
When you start losing the truth is the first thing to go and everyone sees it.

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11 Leadership Lessons Men Can Learn From Women

11 Leadership Lessons Men Can Learn From Women | small business marketing review | Scoop.it

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CEO_University's curator insight, July 18, 2014 5:47 PM

This is a great article.

Dale Roach's curator insight, September 14, 2014 10:52 PM

Some of the best team leadership skills I have ever discovered came when I was willing to listen to a woman's perspective.

Mark Wilhelms's curator insight, August 3, 11:14 AM

Q. In your opinion, what is one important leadership trait that male leaders can learn from women in business?

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Facebook's "Free" WiFi Could Cost You More Than a Check-in

Facebook's "Free" WiFi Could Cost You More Than a Check-in | small business marketing review | Scoop.it
Earlier this month Facebook announced an interesting partnership with Cisco; the two tech companies have teamed up to provide free WiFi access at local businesses.

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Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps

Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps | small business marketing review | Scoop.it

Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. 


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Bonnie Burns's curator insight, February 6, 2014 11:09 AM

The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.”

It is unclear how many businesses have received this notification and how many businesses this may have impacted.

Olivia Grey's curator insight, February 7, 2014 12:12 AM

Google war against spammers goes to a new level ! Check your business listing on google you may have warning to remove or reverify or delete listing warning.

 

Linda Griffin's curator insight, February 7, 2014 10:48 AM

B&B Owners, please check your email to see if you're affected.

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A Recipe for Better Prospect Outreach on LinkedIn

A Recipe for Better Prospect Outreach on LinkedIn | small business marketing review | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

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donhornsby's curator insight, August 19, 10:05 AM

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

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4 Tips to Successful Small Business Storytelling

4 Tips to Successful Small Business Storytelling | small business marketing review | Scoop.it
By incorporating storytelling into their content marketing strategy effectively, companies are able to enhance revenue as well as brand loyalty...

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Angela Heath's curator insight, June 29, 5:30 PM

One of the most powerful tools in your trick bag is creating a powerful story about your business -- how you got started, how you source your materials, family tragedies and triumphs.....they all matter to your customer.

 

Ayu Dita's curator insight, June 30, 3:05 PM

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Luigina Sgarro's curator insight, July 2, 2:30 PM

Le solite storie? No, storie.

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AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola | TechCrunch

AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola | TechCrunch | small business marketing review | Scoop.it
Video distributors are still trying to build new ways for viewers to interact with the videos that they're watching online.

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Your Online Reputation Doesn't Take the Holidays Off - Huffington Post

Your Online Reputation Doesn't Take the Holidays Off - Huffington Post | small business marketing review | Scoop.it
Your Online Reputation Doesn't Take the Holidays Off
Huffington Post
Last summer, I wrote about the fact that bullies and cyberbullies don't take summer vacations, unfortunately, they don't recognize holidays, either.

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Constance Jones Collier's insight:

Very True

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5 Nifty QR Code Ways to Bring Customers Through Your Door.

5 Nifty QR Code Ways to Bring Customers Through Your Door. | small business marketing review | Scoop.it
QR Codes the Remarkably Misunderstood Marketing Tool Smartphones are on a roll!
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Mobile Commerce Technology - Apple poised to supercharge mobile payments - Internet Retailer

Mobile Commerce Technology - Apple poised to supercharge mobile payments - Internet Retailer | small business marketing review | Scoop.it
Internet Retailer - Mobile Commerce/Mobile Commerce Technology - Apple poised to supercharge mobile payments

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What does your website looks like on most popular smartphones and tablets. Did you know that 43% of all phones are smartphones, and 87% of them use it to access the internet?

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Mobile marketing start-ups to watch

Mobile marketing start-ups to watch | small business marketing review | Scoop.it
Your business can no longer afford to treat mobile as an afterthought. With the growing technical capabilities of handsets and their...

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Constance Jones Collier's insight:

Gone mobile 2

 

Please like my page peeps.

 

https://www.facebook.com/pages/Gone-Mobile-2/

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Trainedge's curator insight, July 17, 2014 2:46 AM

Mobile is a core part of our offering at Brainient, which is why our campaigns are available across all devices. most companies still struggle to find the right way to tap into the marketing power of mobiles.

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4 Habits of Highly Confident Women

4 Habits of Highly Confident Women | small business marketing review | Scoop.it
They're power posing in the ladies' bathroom. They've got that positive visualization thing down like nobody's business. But they also keep in mind these subtle strategies when they really need to shine.

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JettRay's curator insight, April 21, 2014 1:46 PM

I really like # 4! Will you try it? 

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The Road to Ultimate Productivity

The Road to Ultimate Productivity | small business marketing review | Scoop.it
This infographic is a great reminder about different ways of boosting your productivity.

 

via @Mindjet


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Stop procrastinating

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Blog | Simply Measured | Easy Social Media Measurement & Analytics

Blog | Simply Measured | Easy Social Media Measurement & Analytics | small business marketing review | Scoop.it
Easy Social Media Measurement & Analytics

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Eye Opener!

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Susan Kay Daniels's curator insight, January 20, 2014 7:20 AM

Top Social Media Blogs 2014.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

 

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Free wifi in barcelona

Free wifi in barcelona | small business marketing review | Scoop.it

Did you know that Barcelona has one of the largest free wifi hotspot network in Europe? Since early 2010, this network has grown from 150 to around 450 free wifi hotspot covering almost al the city center

 


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Why are we in US so behind?

Check it out here >>>http://tinyurl.com/nsl3p88

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