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Small business marketing review
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Rescooped by Constance Jones Collier from Just Story It! Biz Storytelling
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Website Storytelling: 3 Essential Stories You Need to Attract Customers

Website Storytelling: 3 Essential Stories You Need to Attract Customers | small business marketing review | Scoop.it

Sell your product or service using the most personal story you've got.


Via Karen Dietz
Constance Jones Collier's insight:

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, March 28, 5:09 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Bobby Dillard's curator insight, March 28, 8:01 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

SENAME Interactive's curator insight, March 28, 11:57 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Constance Jones Collier from Technology in Business Today
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The Importance of Online Reputation Management to your Business

The Importance of Online Reputation Management to your Business | small business marketing review | Scoop.it
Digital Marketing Manager Michael J. Schiemer Discusses The Importance of Online Reputation Management For Your Business.

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Rescooped by Constance Jones Collier from Technology in Business Today
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The Importance of Online Reputation Management to your Business

The Importance of Online Reputation Management to your Business | small business marketing review | Scoop.it
Digital Marketing Manager Michael J. Schiemer Discusses The Importance of Online Reputation Management For Your Business.

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Rescooped by Constance Jones Collier from "social media websites"
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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | small business marketing review | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns, Constance Jones Collier
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ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
Constance Jones Collier's curator insight, November 28, 2014 11:21 PM

Something Interesting to share

Rescooped by Constance Jones Collier from Social Selling: with a focus on building business relationships online
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In Social Selling, Building Trust Starts before You Connect

In Social Selling, Building Trust Starts before You Connect | small business marketing review | Scoop.it
The first person who said “patience is a virtue” probably wasn’t in sales. For salespeople, patience can be costly. Waiting to respond to a trigger event or failing to follow up to a prospect’s question can cost the sale. There’s an

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Rescooped by Constance Jones Collier from Social Media Marketing
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30 Marketing Ideas To Increase Sales For Your Small Business business infographic social media marketing promoting entrepreneur business tips entrepreneurship startups small business startup tips m...

30 Marketing Ideas To Increase Sales For Your Small Business business infographic social media marketing promoting entrepreneur business tips entrepreneurship startups small business startup tips m... | small business marketing review | Scoop.it
30 Marketing Ideas To Increase Sales For Your Small Business business infographic social media marketing promoting entrepreneur business tips entrepreneurship startups small business startup tips marketing tip marketing tips small buiness tips

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Rescooped by Constance Jones Collier from Public Relations & Social Media Insight
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Start Building Social Media Brand Advocates - Here's How

Start Building Social Media Brand Advocates - Here's How | small business marketing review | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

- Consumer advocacy reduces the cost for acquiring new customers. - A referred customer has a 16% higher life-time value. - Referral leads convert about 30% better than leads from other channels. - Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....


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Jeff Domansky's curator insight, January 28, 2015 1:03 PM

Powerful influence for marketers when approached strategically.

Fancyhaha Zhang's curator insight, January 28, 2015 10:59 PM

very helpful

Rescooped by Constance Jones Collier from Multi-level Marketing (MLM) | Network Marekting | Direct Selling News
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Direct Selling Association Announces 2015 ETHOS Award Finalists

Direct Selling Association Announces 2015 ETHOS Award Finalists | small business marketing review | Scoop.it
The Direct Selling Association (DSA) has revealed this year’s ETHOS Award sub-category winners, now in the running for industry-wide recognition at the DS

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Rescooped by Constance Jones Collier from Trends: Mobile, New Media, Market Research and Collaboration
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Advertising’s Logged-In User Revolution Is Brewing | TechCrunch

Advertising’s Logged-In User Revolution Is Brewing | TechCrunch | small business marketing review | Scoop.it
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.

Via Deanna Lawrence
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Deanna Lawrence's curator insight, September 30, 2013 10:17 AM

Key excerpt: Privacy-friendly brokers of matching the data of publishers’ logged-in ad impressions against shifts in behavior in sales.


Privacy and opt-outs are paramount to the success of these programs, setting the foundation for evaluating the impact of ad spend using mechanisms previously unavailable to advertisers.

Rescooped by Constance Jones Collier from "social media websites"
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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | small business marketing review | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns, Constance Jones Collier
Constance Jones Collier's insight:

Something Interesting to share

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Vanessa Molly's comment, June 18, 2013 6:39 AM
Great Article!
ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
Rescooped by Constance Jones Collier from Blogging, Social Media & Tools
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4 Recent Facebook Updates Businesses Should Know

4 Recent Facebook Updates Businesses Should Know | small business marketing review | Scoop.it
Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.

Via Joan Stewart
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Joan Stewart's curator insight, September 4, 2014 11:19 AM

Jim Belosic lays down the Guidelines to 4 New Updates Facebook Business Advertising.

- News Feed Algorithm Updates

- No Like-Gate or Fan-Gate Apps or Content

- Save Articles for Later

- Updates to Facebook Advertising

Rescooped by Constance Jones Collier from Mobile and Digital Marketing
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Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ... - Mobile Marketing Watch

Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ... - Mobile Marketing Watch | small business marketing review | Scoop.it
Mobile Marketing Watch
Infographic: Why Marketers Must Make Women a Higher Targeting Priority on ...

Via Trainedge
Constance Jones Collier's insight:

Crushing It !!

 

www.qoolab.mobi

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Trainedge's curator insight, July 18, 2014 1:56 AM

Women and social media are a powerful pair.Like never before, women now dominate sites like Tumblr, Instagram, and Pinterest.

Rescooped by Constance Jones Collier from Mobile and Digital Marketing
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Smartphone sites better for digital marketers - iTWire

Smartphone sites better for digital marketers - iTWire | small business marketing review | Scoop.it
Smartphone sites better for digital marketers
iTWire
The research reveals insights into how the best digital marketing organisations are performing relative to the average.

Via Trainedge
Constance Jones Collier's insight:

Don't get left b

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Trainedge's curator insight, July 23, 2014 1:45 AM

Smartphone users search sites more than other visitors, they are more likely to open email links, and they do more ‘opportunistic’ browsing.

Rescooped by Constance Jones Collier from Social Media and Healthcare
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How a pediatrician won social media and defined his online reputation

How a pediatrician won social media and defined his online reputation | small business marketing review | Scoop.it

Esteemed physician social media leader Bryan Vartabedian argues that all doctors are public physicians. It’s really not a choice.

So what’s the best way to establish that public presence?  Create content online using social media, of course.

Two of the best ways is to write articles on blogs and create videos on YouTube.  These pieces of social media will contribute to your digital footprint, and likely will be found if patients Google you.   If the content resonates, it may even attract the attention of mainstream media, which is like putting gas on the spark of a digital presence.

Nowhere is this a better example than the viral video of pediatrician Dr. Robert Hamilton.  On November 29, he posted a YouTube video: Dr. Hamilton Demonstrates “The Hold” — How To Calm A Crying Baby.

 

It was well-produced, educational piece that not only answered an urgent question many young parents have, it portrayed Dr. Hamilton as a caring doctor that you would gladly send your kids to.  The video earned great reviews: over 30,000 likes to 300 dislikes.

And as of today, six days later, it has exceeded 9 million views.   That’s astounding.

His video has also been picked up by mainstream media outlets like CBS News,Today, and big name blogs like the Huffington Post.

While Dr. Hamilton likely didn’t consider his online presence, look at the effect it had on a Google search for his name, “Dr. Robert Hamilton.”  His video, and the associated media attention, is near the top, ahead of physician review site Healthgrades, where a variety of other Dr. Robert Hamiltons received between 3.6 and 3.8 out of 5 stars. (Incidentally, they’re probably happy that their reviews got pushed down.)

 

His celebrity has also affected his practice, Pacific Ocean Pediatrics.  See how the news stories are now part of the practice’s digital presence:

 

While this is obviously a jackpot scenario, the principle remains: Creating content on social media remains the best way for physicians to establish a powerful online presence.

 


Via Plus91
Constance Jones Collier's insight:

Interesting

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Rescooped by Constance Jones Collier from itsyourbiz - Travel - Enjoy Life!
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How to Take Control of Your Online Reputation? ...

How to Take Control of Your Online Reputation? ... | small business marketing review | Scoop.it

Online reputation management has become a compelling necessity for businesses regardless of its nature and size.

For many years, the cost of hiring an ORM(Online Reputation Management) service provider was prohibitively costly.


Via Skip Boykin
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Home

Home | small business marketing review | Scoop.it
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
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Rescooped by Constance Jones Collier from Social Selling: with a focus on building business relationships online
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A Recipe for Better Prospect Outreach on LinkedIn

A Recipe for Better Prospect Outreach on LinkedIn | small business marketing review | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

Via Anita Windisman
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donhornsby's curator insight, August 19, 2015 10:05 AM

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

Rescooped by Constance Jones Collier from Business Improvement
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4 Tips to Successful Small Business Storytelling

4 Tips to Successful Small Business Storytelling | small business marketing review | Scoop.it
By incorporating storytelling into their content marketing strategy effectively, companies are able to enhance revenue as well as brand loyalty...

Via Daniel Watson
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Angela Heath's curator insight, June 29, 2015 5:30 PM

One of the most powerful tools in your trick bag is creating a powerful story about your business -- how you got started, how you source your materials, family tragedies and triumphs.....they all matter to your customer.

 

Ayu Dita's curator insight, June 30, 2015 3:05 PM

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Luigina Sgarro's curator insight, July 2, 2015 2:30 PM

Le solite storie? No, storie.

Rescooped by Constance Jones Collier from Trends: Mobile, New Media, Market Research and Collaboration
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AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola | TechCrunch

AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola | TechCrunch | small business marketing review | Scoop.it
Video distributors are still trying to build new ways for viewers to interact with the videos that they're watching online.

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Rescooped by Constance Jones Collier from Online Reputation
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Your Online Reputation Doesn't Take the Holidays Off - Huffington Post

Your Online Reputation Doesn't Take the Holidays Off - Huffington Post | small business marketing review | Scoop.it
Your Online Reputation Doesn't Take the Holidays Off
Huffington Post
Last summer, I wrote about the fact that bullies and cyberbullies don't take summer vacations, unfortunately, they don't recognize holidays, either.

Via Wanda J. Barreto
Constance Jones Collier's insight:

Very True

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5 Nifty QR Code Ways to Bring Customers Through Your Door.

5 Nifty QR Code Ways to Bring Customers Through Your Door. | small business marketing review | Scoop.it
QR Codes the Remarkably Misunderstood Marketing Tool Smartphones are on a roll!
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Mobile Commerce Technology - Apple poised to supercharge mobile payments - Internet Retailer

Mobile Commerce Technology - Apple poised to supercharge mobile payments - Internet Retailer | small business marketing review | Scoop.it
Internet Retailer - Mobile Commerce/Mobile Commerce Technology - Apple poised to supercharge mobile payments
Constance Jones Collier's insight:


What does your website looks like on most popular smartphones and tablets. Did you know that 43% of all phones are smartphones, and 87% of them use it to access the internet?

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Rescooped by Constance Jones Collier from Mobile and Digital Marketing
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Mobile marketing start-ups to watch

Mobile marketing start-ups to watch | small business marketing review | Scoop.it
Your business can no longer afford to treat mobile as an afterthought. With the growing technical capabilities of handsets and their...

Via Trainedge
Constance Jones Collier's insight:

Gone mobile 2

 

Please like my page peeps.

 

https://www.facebook.com/pages/Gone-Mobile-2/

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Trainedge's curator insight, July 17, 2014 2:46 AM

Mobile is a core part of our offering at Brainient, which is why our campaigns are available across all devices. most companies still struggle to find the right way to tap into the marketing power of mobiles.