The first person who said “patience is a virtue” probably wasn’t in sales. For salespeople, patience can be costly. Waiting to respond to a trigger event or failing to follow up to a prospect’s question can cost the sale. There’s an
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There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:
- Consumer advocacy reduces the cost for acquiring new customers. - A referred customer has a 16% higher life-time value. - Referral leads convert about 30% better than leads from other channels. - Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.
Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.
Esteemed physician social media leader Bryan Vartabedian argues that all doctors are public physicians. It’s really not a choice.
So what’s the best way to establish that public presence? Create content online using social media, of course.
Two of the best ways is to write articles on blogs and create videos on YouTube. These pieces of social media will contribute to your digital footprint, and likely will be found if patients Google you. If the content resonates, it may even attract the attention of mainstream media, which is like putting gas on the spark of a digital presence.
Nowhere is this a better example than the viral video of pediatrician Dr. Robert Hamilton. On November 29, he posted a YouTube video: Dr. Hamilton Demonstrates “The Hold” — How To Calm A Crying Baby.
It was well-produced, educational piece that not only answered an urgent question many young parents have, it portrayed Dr. Hamilton as a caring doctor that you would gladly send your kids to. The video earned great reviews: over 30,000 likes to 300 dislikes.
And as of today, six days later, it has exceeded 9 million views. That’s astounding.
His video has also been picked up by mainstream media outlets like CBS News,Today, and big name blogs like the Huffington Post.
While Dr. Hamilton likely didn’t consider his online presence, look at the effect it had on a Google search for his name, “Dr. Robert Hamilton.” His video, and the associated media attention, is near the top, ahead of physician review site Healthgrades, where a variety of other Dr. Robert Hamiltons received between 3.6 and 3.8 out of 5 stars. (Incidentally, they’re probably happy that their reviews got pushed down.)
His celebrity has also affected his practice, Pacific Ocean Pediatrics. See how the news stories are now part of the practice’s digital presence:
While this is obviously a jackpot scenario, the principle remains: Creating content on social media remains the best way for physicians to establish a powerful online presence.
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead
Your Online Reputation Doesn't Take the Holidays Off Huffington Post Last summer, I wrote about the fact that bullies and cyberbullies don't take summer vacations, unfortunately, they don't recognize holidays, either.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.