Small Business Marketing & PR
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Study: Brand Managers Ignore Majority of Complaints on Twitter

Study: Brand Managers Ignore Majority of Complaints on Twitter | Small Business Marketing & PR | Scoop.it
Social media gives brands an opportunity to respond to customer service inquiries in real time.
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How to Build a Content Calendar (Plus a Free Template)

How to Build a Content Calendar (Plus a Free Template) | Small Business Marketing & PR | Scoop.it
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward.
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The Essential Marketing & Sales Metrics Your Team Should Track

The Essential Marketing & Sales Metrics Your Team Should Track | Small Business Marketing & PR | Scoop.it
Learn the metrics your core marketing team should track based on each specific role.
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Why We Don't Need A Traditional Office

Why We Don't Need A Traditional Office | Small Business Marketing & PR | Scoop.it

"Podcast with Jason Fried. You know, work would be great if you could actually get work done there. That’s the fallacy of the traditional office – you collect a bunch of people…

Jenni Hilton's insight:

Working remotely allows companies to hire and retain top talent from around the world. It simply makes sense.

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Hiring a Virtual Marketing Manager Versus a Full-Time Employee

Hiring a Virtual Marketing Manager Versus a Full-Time Employee | Small Business Marketing & PR | Scoop.it
A cost comparison for a full-time Marketing Manager employee versus a Virtual Marketing Manager.
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Online Marketing Priorities for Small Businesses

Online Marketing Priorities for Small Businesses | Small Business Marketing & PR | Scoop.it
Small businesses have it rough with online marketing: A large to-do list but very little resources. Here's how to prioritize your online marketing efforts.
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33 Social Media Groups and Chats You Should Know About

33 Social Media Groups and Chats You Should Know About | Small Business Marketing & PR | Scoop.it
Joining a social media group or chat is a great way to bounce around ideas, ask questions and share news. Here are 33 on all social networks to check out!
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10 Steps to Creating a Winning Social Media Strategy

10 Steps to Creating a Winning Social Media Strategy | Small Business Marketing & PR | Scoop.it
Turn your fans, followers, and subscribers into raving fans and marketing evangelists by creating a winning social media strategy.
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5 free visual media tools for PR and marketing pros

5 free visual media tools for PR and marketing pros | Small Business Marketing & PR | Scoop.it
Brand and community managers can use this guide to embrace content trends without breaking the bank. 
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15 Google Marketing Tools You Should Be Using

15 Google Marketing Tools You Should Be Using | Small Business Marketing & PR | Scoop.it
Are you taking advantage of these essential Google marketing tools?
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How to Pitch Your Business to Customers, Investors or Anyone Else

How to Pitch Your Business to Customers, Investors or Anyone Else | Small Business Marketing & PR | Scoop.it
When you're pitching your business, make sure you're catering it to the audience and its needs.
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6 Rookie Mistakes You Might Be Making on LinkedIn

6 Rookie Mistakes You Might Be Making on LinkedIn | Small Business Marketing & PR | Scoop.it
Learn which rookie mistakes you should avoid making on LinkedIn.
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105 Types of Content to Fill Up Your Editorial Calendar

105 Types of Content to Fill Up Your Editorial Calendar | Small Business Marketing & PR | Scoop.it
Need inspiration? Want ideas to repurpose your content? Here are 105 types of content that will fill up your editorial calendar.
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Marketing Ideas for Small Businesses

Marketing Ideas for Small Businesses | Small Business Marketing & PR | Scoop.it
In a recent Capital One study, 64% of small businesses named marketing as one of the top challenges that they face.  Why is this? Perhaps it is because they don't have the staff or resources to...
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9 B2B Marketing Lessons from #Inbound15

9 B2B Marketing Lessons from #Inbound15 | Small Business Marketing & PR | Scoop.it
Here's an inside look at some key B2B marketing lessons from some of the most inspirational speakers and experts at Inbound15.
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Why You Don't Need a Gargantuan Communication Budget | Cision

Why You Don't Need a Gargantuan Communication Budget | Cision | Small Business Marketing & PR | Scoop.it
Think only big companies can win communication? While a big budget has benefits, it's not solely responsible for success. See 5 ways your business can compete.
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4 Harsh Marketing Lessons From 4 Small-Business Owners

4 Harsh Marketing Lessons From 4 Small-Business Owners | Small Business Marketing & PR | Scoop.it
We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
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12 Social Media Marketing Trends for Small Business

12 Social Media Marketing Trends for Small Business | Small Business Marketing & PR | Scoop.it
Curious about how other small businesses are using social media? Follow these social media marketing trends from the Social Media Marketing Industry Report.
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Google "mobilegeddon" starts today -- are you prepared?

If your site isn't mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic.
Jenni Hilton's insight:

Is your small business website mobile friendly? If not, you need to update it. Google changes its algorithm today and favors mobile-ready sites.

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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Small Business Marketing & PR | Scoop.it
Are you using graphics in your social media posts? 7 of the best visual marketing apps to create social media graphics that POP!
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5 Skills Your Marketing Consultant Must Have — NewIncite

5 Skills Your Marketing Consultant Must Have — NewIncite | Small Business Marketing & PR | Scoop.it
Marketing consultant Jennifer Beever writes about some marketing fails she has seen and how to avoid them in this blog post.
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4 Things to Put on Your Website (and 3 Things to Get Rid of Right Away)

4 Things to Put on Your Website (and 3 Things to Get Rid of Right Away) | Small Business Marketing & PR | Scoop.it
What should you put on your website? Here are four things to put on your site and a few things to remove ASAP.
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4 Places to Share Every Press Release | Cision

4 Places to Share Every Press Release | Cision | Small Business Marketing & PR | Scoop.it
A press release can be a game changer for your business. Get more readers and clicks back to your site by sharing press releases in these four places.
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The 2015 Marketing Pricing Guide – Jason Falls

The 2015 Marketing Pricing Guide – Jason Falls | Small Business Marketing & PR | Scoop.it
Jason Falls offers a description and price ranges for various agency and consulting services in the marketing world in an informal 2015 Marketing Pricing Guide.
Jenni Hilton's insight:

This marketing pricing guide gives you solid information from large agencies to marketing consultants. 

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