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Small Business Marketing News
News, tips and tools to help busy small business owners market more efficiently.
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Guest Blog Services - Right Hand Planning

Guest Blog Services - Right Hand Planning | Small Business Marketing News | Scoop.it
High Page Rank guest blog service. Posts written and posted for you on niche-related sites. See prices and details for two options - traffic and backlinks.
Peter Semple's insight:

Almost everyone loves the idea of guest blogging - but who really has time to write content AND go out and contact blog owners until you get a "yes"?

With these two services, the guest blogs are written and published for you.

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Benefits of Guest Blogs - Right Hand Planning

Benefits of Guest Blogs - Right Hand Planning | Small Business Marketing News | Scoop.it
Guest blogs give you credibility and traffic and allow you to draw in new customers at the research stage. We explain how to use them strategically here.
Peter Semple's insight:

Learn the direct, indirect and competitive advantages of using guest blog posts as part of your content marketing strategy.

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7 Lessons From the World's Most Captivating Presenters [SlideShare]

7 Lessons From the World's Most Captivating Presenters [SlideShare] | Small Business Marketing News | Scoop.it
7 things you can learn from world-class communicators like Steve Jobs, Gary Vaynerchuck, and Scott Harrison about speaking.
Peter Semple's insight:

Bored audiences won't remember you or care about what you sell. But touch people's hearts and they will line up overnight to buy your products. Read this article to learn how to captivate any audience.

 

The paragraph above is our attempt to follow the advice in this article:

Tell stories. Use images, emotions and metaphors. Choose simplicity.

 

And re-order how you present information: "Why" (should your audeince care), "How" (will it improve their life) and "What" (must they do to get these benefits.

 

And never, ever use bullet points!

 

This could change everything about how you present information across all your channels.

 

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Google Says Press Release Links Won't Help Your Search Rankings

Google Says Press Release Links Won't Help Your Search Rankings | Small Business Marketing News | Scoop.it
An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases. So you'd contract a press release...
Peter Semple's insight:

But then SEO Roundtable tested this premise and found they did help rankings.

 

In the test, the test content and links weren't picked up but only placed on press release sites. This disproves Matt's original quote (Mr. Cutts says links from pr sites, not once picked up by news outlets).


So is there value to press releases? Yes, huge value. Consider that when press releases are picked up by major news sites and sources it can't help but have an impact (via "link juice") on a site's ranking.

 

Also when smaller blogs and news sites republishes news picked up by bigger ones. In other words, things tend to go viral, or there's a lot of "if someone bigger than me found it interesting, I should publish it too" mentality out there, which is fine, news has always traveled that way.

 


 

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Guest Blog Content Strategy - Right Hand Planning

Guest Blog Content Strategy - Right Hand Planning | Small Business Marketing News | Scoop.it
How to set a guest blog content strategy. Getting guest blog opportunities isn't easy so it's important you plan what to say and how you will gain from it.
Peter Semple's insight:

Writing a guest blog post is more than submitting an article about your company or product. Instead, think of how to intersect with consumers as they go through the various research stages before buying.

Also, it's important to consider what page of your site to send them to and what conversion you want them to make.

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Is Google Stealing Your Site Traffic? - Right Hand Planning

Is Google Stealing Your Site Traffic? - Right Hand Planning | Small Business Marketing News | Scoop.it
Or to put it another way, is Google showing your business’s info on the right side of their search results page?
Peter Semple's insight:

Small Business listings are now getting caught up in Google's "Knowledge Graph".

 

As Google displays, location, hours and photos in a large display on the right side of the search results, it becomes unnecessary - and less likely - a visitor will make it to your actual website.

 

Learn how to take control of the information shown and how to implement other strategies that ensure you keep traffic coming to your site

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How UserVoice Keeps Customers (Happy) Through Content

How UserVoice Keeps Customers (Happy) Through Content | Small Business Marketing News | Scoop.it
In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton. A self-described “maker of stuff people like,”...
Peter Semple's insight:

Our two favorites from the list at end:


"People love stories. Find your current customers or users who are doing great things with your product and tell the tales of their success."


"Write content you’d like to refer back to in the future."

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YouTube Set to Introduce Paid Subscriptions This Spring | Digital - Advertising Age

YouTube Set to Introduce Paid Subscriptions This Spring | Digital - Advertising Age | Small Business Marketing News | Scoop.it
youtube is taking applications for its new subscription program - but will people pay for youtube?
Peter Semple's insight:

Don't let the headlines mislead - YouTube wants to sell $1 to $5 a month subscriptions for content channels that already have followers and charge for live events like Pay Per View does now. Also, this is going to be an experiment. 

 

THE LESSON? - Building a strong brand matters. Content creators who have built a loyal following are best positioned to convert their followers over to a low-priced subscription. And why not? We buy songs for $1, rent movies for a fee. Plus, this is like buying unbundled cable content, something consumers have wanted for some time.

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