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Ideas, inspiration and how-to for small to mid-sized businesses
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Elizabeth Kraus
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In this 2013 marketing calendar for small business (or any size business!), you’ll find these 12 marketing “cheats” plus 12 full months of content marketing ideas, event and promotion ideas, merchandising tips and how to get employee buy in for your marketing campaigns, mission and vision. Delete the scoop?
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This week the Wall Street Journal noted that small companies with commercial mortgages could be facing balloon mortgages this year. Without working capital, small businesses could be foreclosed up...
Elizabeth Kraus's insight:
The WSJ article titled, “Warning: Property Foreclosures Ahead” predicts that more commercial property loans will come due in 2013 than in any prior year. Delete the scoop?
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When’s the last time a person or an organization made a genuine, personal and most importantly, a lasting positive impact on you that you remember? Can you
Elizabeth Kraus's insight:
Want customers for life? Simple recognition doesn’t have to be expensive or elaborate, and it’s best when it simply becomes a habitual part of your process. Delete the scoop?
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2012 Social Media Marketing Industry Report: learn from more than 3800 marketers on how to focus your social media activities and what the rewards are. Delete the scoop?
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Have you heard of the Pareto Principle? In business, it’s the origin of the idea that 80% of your sales come from 20% of your clients. But what if you could have more? You can, but you have to get greedy. http://365daysofmarketing.wordpress.com/2013/03/14/80-20-rule-in-business-ideal-customers/ Delete the scoop?
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If we’re agreed that we need the right tools to cut hair or color hair or curl hair or blow dry hair, why is it that we don’t see the need to do so in other areas of business? Say – something like – just pulling a topic out of thin air – marketing? Delete the scoop?
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Robin Good's curator insight,
February 28, 5:27 AM
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news. Useful, resourceful. 7/10 P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer. In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future. 
Gaurav Pandey's curator insight,
March 6, 5:38 AM
Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : Robin Good's insight:
Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.
Useful, resourceful. 7/10
P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.
In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.
Full list:http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/
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Whether I’m spending $3 on a coffee, $30 on a bang trim and brow wax, $300 on an eye exam, $3,000 on major dental, $30,000 on a car or $300,000 on a house, you tell me, by making me wait that you believe that you are more important than me. Delete the scoop?
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Excerpted from article on HubSpot: "The need to create high-quality content, however, has put many marketers in a difficult situation: high-quality content takes a long time to create, and many just don't have the time to do it. While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. So instead, I've opted to brainstorm a list of very quick things that don't add on much time to your content creation process, but will instantly elevate the quality of the content you create.
1) Fact Check:
Via Giuseppe Mauriello Delete the scoop?
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Even when you love marketing, if you’re a single shingle, small business owner or a business with no bench players when it comes to small business marketing, sooner or later, your marketing may come to a grinding halt.
Elizabeth Kraus's insight:
Whatever the reason, rather than throwing in the towel or berating yourself for shortcomings, here’s what to do if your single shingle or small business marketing comes to a grinding halt, and a few things that you can do to make sure it doesn’t, or minimize the impact when it does:
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This stalking is always creepy and wrong? Not so. January is National Stalking Month, and here's how to do it right: Delete the scoop?
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No matter whether you’re the boss or the person in the entry level position on the job, we all get paid by the hour in one form or another. We often do spend more time thinking that we’re not getting paid what we’re worth than we do evaluating whether we are bringing value to the hour. We often spend more time doing busy work to make the hours pass quickly than we do in making the hours count when it comes to the success of the organization or even our own businesses. But if we focus more on adding value to the hour, we set the stage for our own success, and send very strong messages.
Elizabeth Kraus's insight:
Are you bringing value to the hour? Delete the scoop?
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Our customers don’t have bat signals. We aren’t always the first experts they turn to. Our marketing won’t work without wonder woman. (Guest post)
Elizabeth Kraus's insight:
We aren’t always the first experts customers turn to in order to improve their lives by solving their problems, satisfying their wants or meeting their needs. And so I’m going to tell you, your marketing won’t work without wonder woman. Here’s why. Delete the scoop?
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Discover 18 new social media marketing statistics to help improve your inbound marketing.
Elizabeth Kraus's insight:
The answer is: 30 minutes. The question? How long the half-life of a Facebook post really is - 18 Fresh Social Media Stats - Delete the scoop?
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Whether you are designing the brand identity of your small business for the first time or retooling elements of your brand identity to move your business forward, it’s never been more important for...
Elizabeth Kraus's insight:
If the interior of your business and the overall experience they receive (or perceive) doesn’t match up with their preconceptions about your business or expectations, you can kiss word of mouth recommendations – and maybe even repeat visits – goodbye!
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Can you handle the truth? In many organizations, the people at the top say they want candor, but what they really want is for people to agree with everything they say and go along with everything they do. Delete the scoop?
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Excerpted from article by Search Engine Watch: "Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.
Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.
1. Your Eyes Via Giuseppe Mauriello 
Ali Anani's curator insight,
April 12, 1:53 AM
A relevant and timely post highlighting the benefits of many new tools 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 13, 12:45 PM
13 THE LUCKY NUMBER IN SEO Delete the scoop?
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There is a serious but all-too-common disorder that could be derailing your marketing ROI. Many visionaries, including a large number of entrepreneurs and small business owners suffer from BSNT disorder. Is this Disorder Derailing Your Marketing ROI? Delete the scoop?
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Excerpted from article:
Via Giuseppe Mauriello 
Rim Riahi's curator insight,
March 14, 1:56 AM
According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
Gaurav Pandey's curator insight,
March 14, 7:42 PM
Excellent post.
I'd like to add a few thoughts here:
Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.
With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile to gauge the pulse of your community. That said, you have to build a community first.
Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them. If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.
So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. Please let me know your thoughts.
Cheers! 
Steve Bosworth's curator insight,
March 27, 12:47 AM
Excellent piece - read Convince and Convert #leadership Delete the scoop?
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Whether the product you sell lists at $3 or $300,000 and lasts for 3 minutes or 30 years, differentiation is the key to growing your business, gaining market share and besting competitors. Delete the scoop?
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Have you read The Tipping Point? It talks about ideas that catch like wildfire after hitting “tipping points” that propel them into motion. No tipping point happens without starting points. And it can be harder to find the right starting points, and more difficult to get started, than to find the tipping point. Delete the scoop?
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Contrary to popular belief, customers are less interested in price than in these six things.
All customers want the highest quality at the lowest price, right? Well, sort of. That stuff is important but, surprisingly, the quality vs. price formula is not usually on the top of the customer’s list of concerns, especially when it comes to selling B2B.
According to numerous surveys, B2B customers want the following six things from the people who sell to them..... Via paulgreen, MAX that Marketing Delete the scoop?
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Marketing Bites, the 2013 Marketing Calendar for Restaurants, Bars and Caterers breaks down some of the most effective means of attracting, engaging, motivating and retaining patrons for individuals in the hospitality and food industries.
Elizabeth Kraus's insight:
Marketing Bites, the 2013 Marketing Calendar for Restaurants, Bars and Caterers breaks down some of the most effective means of attracting, engaging, motivating and retaining patrons for individuals in the hospitality and food industries. This marketing calendar for restaurants, bars and caterers provides small business owners and managers in the food hospitality industry with fresh new ideas to help them build a bigger role in their community and in the lives of their patrons. In addition to laying out a schedule for social media, email and other internet and offline marketing tasks, this calendar also includes hundreds of new ideas written specifically to help you build your restaurant, bar or catering business in 2013 and beyond. Delete the scoop?
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Few business owners knowingly hire people who really don’t give a damn about the type of work they’ll be doing or the type of business they will be working for. In fact, most new employee/employer...
Elizabeth Kraus's insight:
Employees aren't paid just to perform tasks, they are, in fact, paid to CARE about the success of your business. Find out how you can help them make the connection. Delete the scoop?
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4 Ways to Tweak Your 2013 Marketing Calendar In these last weeks of 2013, I hope that you’ve found a few moments to sit down with your business plan for the new year and map out your own 2013 marke...
Elizabeth Kraus's insight:
Tweak your 2013 marketing plan in four ways so that the time and money you spend on marketing activities actually helps you get more customers. Delete the scoop?
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You can get more customers in 2013, but it will cost you. You can get more employee enthusiasm in 2013, but it will cost you. In fact, you can get just about anything you want in business, if you are willing to pay the price. Delete the scoop?
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