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Announcing the release of Little White Marketing Lies by Elizabeth Kraus

Announcing the release of Little White Marketing Lies by Elizabeth Kraus | Small Business Marketing Ideas | Scoop.it
Have you fallen for any of these little white marketing lies? "Our customers love us!" * "We provide exceptional customer service!" * "Our employees set us apart!" * "Word of mouth is our best marketing!"

 

Little white marketing lies like these are common misconceptions that many well-meaning business owners claim to be true, but which usually aren't.
In fact, these little white marketing lies might even be standing between your business and success.

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Small Business Marketing Ideas
Ideas, inspiration and how-to for small to mid-sized businesses
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2015 Small Business Marketing Calendar - Elizabeth Kraus

2015 Small Business Marketing Calendar - Elizabeth Kraus | Small Business Marketing Ideas | Scoop.it

Small business owners and entrepreneurs often have to “do” their own marketing. The 2015 Small Business Marketing Calendar is the perfect tool for do-it-yourself marketing

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Robert Isacovici's curator insight, July 21, 10:49 AM

Marketing is a 24 hour -a day, 365 days -a year endeavor. Business owners that  take advantage of the multiple opportunities that present themselves daily will have success guaranteed.

Small business need all the help they can get in planning  and keeping track of their marketing efforts. Using a calendar and adhering to  your plan on a daily basis will pay in shelling run.

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5 Signs Employee Turnover is Coming | Employee Turnover - elizabeth kraus

5 Signs Employee Turnover is Coming | Employee Turnover - elizabeth kraus | Small Business Marketing Ideas | Scoop.it

Employee turnover is coming (said in my best ‘Game of Thrones’ voice), the question is, can you spot the signs of employee turnover before it carries top talent away? 

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5 Ways Organizational Culture Impacts a Brand

5 Ways Organizational Culture Impacts a Brand | Small Business Marketing Ideas | Scoop.it

The impact that organizational culture can have on a brand and on business profitability extend much further than employee satisfaction or employee turnover. In other words, the proof is in the pudding.

 

Here are five ways you might not be aware your organizational culture is damaging your brand and hurting your business.

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Fix a Bad Employee Culture via Amazon and NY Times

Fix a Bad Employee Culture via Amazon and NY Times | Small Business Marketing Ideas | Scoop.it
The NY Times just wrote a blistering feature on Amazon's employee culture. Get 5 steps to an employee culture anyone would want to work in.
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On-Boarding Fails: 10 Ways to Ruin a Newbie’s First Day at Work

On-Boarding Fails: 10 Ways to Ruin a Newbie’s First Day at Work | Small Business Marketing Ideas | Scoop.it
Employee Orientation Fails: 10 on-boarding ideas that will make your new hire’s first day at work memorable, for all the wrong reasons.
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Customer Loyalty is Like a Box of Chocolates | Loyalty Marketing - elizabeth kraus

Customer Loyalty is Like a Box of Chocolates | Loyalty Marketing - elizabeth kraus | Small Business Marketing Ideas | Scoop.it
Customer loyalty is like a box of chocolates, you never know what you’re going to get. Get four strategies to up your customer loyalty marketing game.
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Loyalty Marketing: 6 Ways to Keep Customers From Cheating on Your Brand

Loyalty Marketing: 6 Ways to Keep Customers From Cheating on Your Brand | Small Business Marketing Ideas | Scoop.it
A new UK survey of 2,173 British women aged 18-30 found that one in four are more likely to cheat on their romantic partner than they are their hairstylist. Here are six secrets to customer loyalty you can learn from your local salon.
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New Franchise Owner? 4 Ways to Rock as a First-Time Boss

New Franchise Owner? 4 Ways to Rock as a First-Time Boss | Small Business Marketing Ideas | Scoop.it
As a new franchise owner you are probably keenly aware that you face all the same challenges faced by any new small business owner. Here are four tips that can help you be a better leader as a first-time boss, right out of the gate. 
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If You Get a Chance, Don't Be Yourself, Be Batman - elizabeth kraus

If You Get a Chance, Don't Be Yourself, Be Batman - elizabeth kraus | Small Business Marketing Ideas | Scoop.it

“Be yourself. Unless you can be Batman. If you get a chance to be Batman, you’d better do it.”

Here are some of the caped crusader’s most endearing characteristics – characteristics that will endear you to customers and employees alike.  

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The Tie Between Customer Loyalty and First Impressions - elizabeth kraus

The Tie Between Customer Loyalty and First Impressions - elizabeth kraus | Small Business Marketing Ideas | Scoop.it
When we think of customer loyalty, we often think about ways to intrigue prospects and engage customers, building a relationship over time. So you might be surprised to find out the extent to which the first impression actually fuels customer loyalty. 
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10 Personality Traits of Bad Bosses | Leadership - elizabeth kraus

10 Personality Traits of Bad Bosses | Leadership - elizabeth kraus | Small Business Marketing Ideas | Scoop.it

Top ten personality traits you don’t want to find in your next boss.

If you are currently job hunting, remember that you have a unique opportunity not only to choose the type of work you most want to do, and the type of organization you want to work in, but you also have the chance to evaluate a prospective boss in light of the traits you want to see. 

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First Impressions: 5 Ways to Start the Customer Journey Off Right - elizabeth kraus

First Impressions: 5 Ways to Start the Customer Journey Off Right - elizabeth kraus | Small Business Marketing Ideas | Scoop.it
Are you using your 7 seconds wisely? Here are some ideas that can help you make a better first impression with customers and clients at your place of business, to start the customer journey off on the right foot.
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Back to School Shopping Forecast and Back to School Marketing Ideas

Back to School Shopping Forecast and Back to School Marketing Ideas | Small Business Marketing Ideas | Scoop.it
For back to school shopping retailers, here are ten marketing ideas to help you take advantage of higher planned back to school spending this year.
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The Changing 'Face' of Word of Mouth Marketing

The Changing 'Face' of Word of Mouth Marketing | Small Business Marketing Ideas | Scoop.it
A series of marketing reports tell the tale. While face to face referrals still top other types of word of mouth marketing referrals, social media word of mouth may soon oust it from the top spot.
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Baillie Lumber's curator insight, September 2, 10:06 AM

It has always been a best practice to communicate to your target market in a way they want to receive information. Nothing new there.  However, seeing the trends in preferred communication methods by generation is interesting.  Are you investing in your digital communication programs?

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Are Your B2B Marketing Strategies Missing a Cash Cow

Are Your B2B Marketing Strategies Missing a Cash Cow | Small Business Marketing Ideas | Scoop.it
Unfortunately, it’s not uncommon for a marketer to discover that the marketing tactics that are most effective, the ones with the highest lead generation and conversion rates, are not the ones where they are investing most of their time and resources.

While no one likes to think they might have missed out, the good news is that it’s an opportunity to redirect energy and effort into channels that may produce more marketing ROI, strategies that could well be cash cows.
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5 Keys for Growing a Startup in a Startup-Heavy World

5 Keys for Growing a Startup in a Startup-Heavy World | Small Business Marketing Ideas | Scoop.it
Startup Darwinism says that as new startups get funded, others go the way of the do-do bird. Here are five keys for growing a startup to make sure your new business survives.
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All the Right Moves: 4 Reputation Management Lessons from Amazon

All the Right Moves: 4 Reputation Management Lessons from Amazon | Small Business Marketing Ideas | Scoop.it

Amazon CEO’s Jeff Bezos response to the withering accusations laid out in the New York Times article over the weekend makes the case for why fans can keep on loving the company, since they are going to get this one right. Here are four reputation management lessons you can learn from Amazon.com today. 

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10 Personality Traits of Bad Bosses | Leadership - elizabeth kraus

10 Personality Traits of Bad Bosses | Leadership - elizabeth kraus | Small Business Marketing Ideas | Scoop.it
When bad bosses are company CEOs, there is not much that can be done, apart from choosing not to work for them. But if you’re in a position to promote people with these personality traits into leadership roles, or you are wondering why a manager’s department has low morale and high turnover, this list could point to the reasons why you might need to remove people who should not be in leadership roles at all. 
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6 Supply Chain Marketing Plan Strategies for Growing

6 Supply Chain Marketing Plan Strategies for Growing | Small Business Marketing Ideas | Scoop.it
Bring these six supply chain marketing strategies to bear in developing a supply chain marketing plan for a manufacturing or distribution business.
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Why 4 Ws of Staffing Marketing Replace the 4 Ps of Marketing

Why 4 Ws of Staffing Marketing Replace the 4 Ps of Marketing | Small Business Marketing Ideas | Scoop.it
You might be familiar with the 4 Ps of Marketing (product, price, placement and promotion) when it comes to your staffing marketing plan, but these four Ws of staffing agency marketing can help you grow even faster.
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6 Ways to Keep Clients From Cheating | Salon Marketing Ideas

6 Ways to Keep Clients From Cheating | Salon Marketing Ideas | Small Business Marketing Ideas | Scoop.it

A new UK study found that women are more willing to stray from a romantic relationship than the one they have with their hairdresser. Here are six traits women they find in the salon that they might not be finding at home.

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Content Marketing: The Ultimate Secret for Business Blogging Success - elizabeth kraus

Content Marketing: The Ultimate Secret for Business Blogging Success - elizabeth kraus | Small Business Marketing Ideas | Scoop.it

Here is the ultimate secret for business blogging success; the number one way that you should be using your blog to build business (but maybe aren’t), plus nine more ways to build business using content marketing. 

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Use the Latest and Greatest Marketing for Max Customer Engagement - elizabeth kraus

Use the Latest and Greatest Marketing for Max Customer Engagement - elizabeth kraus | Small Business Marketing Ideas | Scoop.it

Are you taking advantage of latest and greatest marketing to maximize customer engagement?  It might be one of the most valuable – yet most often overlooked marketing activities you can take advantage of at little or no cost in order to engage your prospects, clients, employees and other stakeholders in big ways.

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4 Steps to a Signature Brand Identity Through Color and Design

4 Steps to a Signature Brand Identity Through Color and Design | Small Business Marketing Ideas | Scoop.it

Organizations that use color and design to develop a signature brand identity sell clients on value, innovation, style and authority without saying a word.

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Why You Should Quit Looking for Jobs

Why You Should Quit Looking for Jobs | Small Business Marketing Ideas | Scoop.it

An unemployed acquaintance of mine once told me that he didn’t need a job, he needed an income. While few of us are lucky enough to get the latter apart from having the former, it made me stop and think. Should we really be looking for jobs at all?

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