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How to Engage Your Audience Using Digital Advertising

How to Engage Your Audience Using Digital Advertising | Small Business Marketing | Scoop.it
Learn how to make your digital advertising work alongside your inbound marketing strategy, resulting in more effective, more loveable ads.
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How to dominate local SEO: more challenging in an evolving local search environment

How to dominate local SEO: more challenging in an evolving local search environment | Small Business Marketing | Scoop.it
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
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Content for Business: How to Build Your Business on a Solid Content Foundation : Social Media Examiner

Content for Business: How to Build Your Business on a Solid Content Foundation : Social Media Examiner | Small Business Marketing | Scoop.it
Social Media Marketing Podcast 159, in this episode Joe Pulizzi will explore how you can build a sustainable small business with smart content marketing.
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How to Use User-Generated Content to Drive Sales

How to Use User-Generated Content to Drive Sales | Small Business Marketing | Scoop.it
Don’t ignore the content your customers create. Use it as part of your content marketing strategy. Here’s how – Content Marketing Institute
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Big Data, Analytics Market To Hit $203 Billion In 2020 - InformationWeek

Big Data, Analytics Market To Hit $203 Billion In 2020  - InformationWeek | Small Business Marketing | Scoop.it
IDC reports that the big data and business analytics market will grow to $203 billion over the next few years -- a double-digit increase from this year.
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Facebook Auto-Shows Local Business Details in Recommended Comments: This Week in Social Media : Social Media Examiner

Facebook Auto-Shows Local Business Details in Recommended Comments: This Week in Social Media : Social Media Examiner | Small Business Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Recommendations, Pinterest Pin Collective, Facebook Live Scheduling)
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Bank of America revamps interface in version 7, adds Spanish language, FICO Score, and credit card rewards

Bank of America revamps interface in version 7, adds Spanish language, FICO Score, and credit card rewards | Small Business Marketing | Scoop.it
Bank of America's Android app has been stuck on the same look since 2014 when version 5.0 added a hint of Material Design and saved the interface from... by Rita El Khoury in Applications, News
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6 Captivating Instagram Ad Campaigns

6 Captivating Instagram Ad Campaigns | Small Business Marketing | Scoop.it
We’ve been writing a lot about Instagram lately, and with good reason. The platform has shown immense growth in recent years, and it’s only getting bigger. Like my friend Jordan mentioned in For…
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If you’re video, you need to be mobile native - Fourth Source

If you’re video, you need to be mobile native - Fourth Source | Small Business Marketing | Scoop.it
Think about ads you’ve seen. There might be one or two ‘static’ ads that you really liked. If you’re a UK native of a certain age, you might recall the fam
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Will The FTC Issue Native Advertising Guidelines in 2015? | The National Law Review

Will The FTC Issue Native Advertising Guidelines in 2015?  | The National Law Review | Small Business Marketing | Scoop.it
As we previously reported last year, native advertisements represent an increasingly popular and effective means of promotion for marketers that also presents a major challenge for the Federal Trade C...
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A Guide to online Advertising for Small Business

A Guide to online Advertising for Small Business | Small Business Marketing | Scoop.it
Advertising for Small Business today Online
The Internet enables small Business to market much easier and cheaper than ever before.
There are many options available to small business this infographi
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B2B Small Business Content Marketing: 2015 Benchmarks, Budgets and Tr…

B2B Small Business Content Marketing Hello Content Marketers, Welcome to 2015 B2B Small Business Content Marketing Trends, North America. In this report, we l…

Via Soraia Ferreira, Ph.D.
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Big Possibilities for Brands With New Facebook Targeting Tool - Street Fight

Big Possibilities for Brands With New Facebook Targeting Tool - Street Fight | Small Business Marketing | Scoop.it
Facebook's new Local Awareness tool opens up a whole new world of possibilities for local advertising. The product gives small businesses the ability to reach
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12-Step Guide for Social Media Marketing Success (Infographic)

12-Step Guide for Social Media Marketing Success (Infographic) | Small Business Marketing | Scoop.it
An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success.
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The eerie future of AdWords targeting

The eerie future of AdWords targeting | Small Business Marketing | Scoop.it
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.
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8 Big Data Solutions for Small Businesses

8 Big Data Solutions for Small Businesses | Small Business Marketing | Scoop.it
Even small businesses can benefit from Big Data. Here's how to mine and analyze data for your small business.
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4 Tips to Get Your Business Started on Social Media : Social Media Examiner

4 Tips to Get Your Business Started on Social Media : Social Media Examiner | Small Business Marketing | Scoop.it
Do you want to create a social media plan for your business? Discover four tips to get your small business started with social media marketing.
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SEO on a budget: How a small manufacturer started a program from scratch

SEO on a budget: How a small manufacturer started a program from scratch | Small Business Marketing | Scoop.it
Think you don't have the resources for an effective SEO program? Think again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
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Content performance is more than clicks and shares: how to track metrics that matter

Content performance is more than clicks and shares: how to track metrics that matter | Small Business Marketing | Scoop.it
Content performance is about more than clicks and shares. Find out how to track metrics that matter to start seeing ROI from your content. 
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15 Ways to Get Leads on Social Media (Marketer's Guide)

15 Ways to Get Leads on Social Media (Marketer's Guide) | Small Business Marketing | Scoop.it
Having a hard time justifying your social media ROI? We get it. Learn 15 effective ways to get leads on social media and start seeing conversions.
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Sharethrough Introduces The First Ever Native Advertising Awards

Sharethrough Introduces The First Ever Native Advertising Awards | Small Business Marketing | Scoop.it
As native advertising evolves beyond buzzword status, it's time to start honoring the best native collaborations between advertisers and publishers.
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Small Business Confidence Higher but Marketing Still Lags - Video - TheStreet - TheStreet.com

Small Business Confidence Higher but Marketing Still Lags - Video - TheStreet - TheStreet.com | Small Business Marketing | Scoop.it
Small business confidence is at its highest level since the depths of the great recession, but challenges still persist, said Keri Gohman, Head of Small Business Banking at Capital One.
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Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter | Small Business Marketing | Scoop.it
Want to improve your copywriting skills? Check out this awesome advice from Joanna Wiebe's Inbound.org AMA.

Via Peg Corwin
Joe Laing's insight:

This is a good article.

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Peg Corwin's curator insight, April 14, 2015 9:46 AM

Copy writing for conversion is challenging, and this post offers useful tips.  Most interesting to me were the different types of customer awareness: pain aware, solution aware, brand/product award, problem aware and completely unaware.  Click for more.

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​Inbound Lead Generation: eCommerce Marketing's Missing Link

​Inbound Lead Generation: eCommerce Marketing's Missing Link | Small Business Marketing | Scoop.it
If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive...

Via Peg Corwin
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Peg Corwin's curator insight, April 19, 2015 11:37 AM

Extensive post about how inbound marketing works for ecommerce businesses.

Anshul Rastogi's curator insight, May 13, 2015 9:09 AM

E-ommerce splugring money heavily on acquisition through ad network, affiliates but what about the  inbound marketing where customer itself initiate it intent to enquire, research and trigger purchase. Inbound marketing is a patheway to buiding trust, generating confidence and making customers more engaged

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Buyer Personas: A System for Identifying Your Ideal Customer

Buyer Personas: A System for Identifying Your Ideal Customer | Small Business Marketing | Scoop.it
Gathering broad demographics may not help you hit your target market. Buyer personas, on the other hand, can help boost your marketing and sales by focusing on the specifics.
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