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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Small business marketing | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com, TechinBiz
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Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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6 Small Business Marketing Trends For 2013

6 Small Business Marketing Trends For 2013 | Small business marketing | Scoop.it

Small business owners don’t go into business to become marketing experts. For you to succeed however, mastering marketing is a critical component. Although there will be many posts on small business marketing trends for 2013, I believe that these following six small business marketing trends are critical for you to implement sooner than later.

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Is Your Marketing Stuck in the Past? - Fox Business

Is Your Marketing Stuck in the Past? - Fox Business | Small business marketing | Scoop.it
Is Your Marketing Stuck in the Past?
Fox Business
I've recently come across small business owners who've yet to embrace the digital age – social media, online marketing, in-app advertising and so on.
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What You Need to Know About SEO and SEM - Fox Business

What You Need to Know About SEO and SEM - Fox Business | Small business marketing | Scoop.it
What You Need to Know About SEO and SEM Fox Business SEO and SEM may look more like alphabet soup than important strategic tools, but “search engine optimization” and “search engine marketing” can actually be secret weapons in helping grow your...
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Small Business Marketing – Authority Marketing

Small Business Marketing – Authority Marketing | Small business marketing | Scoop.it

Small Business Marketing – Authority Marketing http://t.co/9vDOcr9DzP


Via GrupoNeo
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Six Keys to Facebook Small Business Social Media Marketing Success

Six Keys to Facebook Small Business Social Media Marketing Success | Small business marketing | Scoop.it
Facebook small business social media marketing advice from ProfileTree, a company that uses Facebook as their primary marketing channel.
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An Entrepreneur's Guide to #Hashtags - Fox Business

An Entrepreneur's Guide to #Hashtags - Fox Business | Small business marketing | Scoop.it
An Entrepreneur's Guide to #Hashtags Fox Business For small businesses, especially ones that don't have a big marketing budget, hashtags are a free way to build a follower base on Facebook and Twitter, granted they are posting interesting content...
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