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Beginner’s Guide to Improve Customer Experience [Infographic] - Business 2 Community

Beginner’s Guide to Improve Customer Experience [Infographic] - Business 2 Community | Small Business Marketing | Scoop.it
Beginner's Guide for CX: http://t.co/5K9iIq0hW0 Integrating what’s needed for better #custexp isn't always easy, but it is possible!

Via Fred Zimny
SBESSCPA's insight:

Make it better now -- nothing to fix later!

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WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture

WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture | Small Business Marketing | Scoop.it

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.

 

The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...


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Jeff Domansky's curator insight, August 17, 10:15 PM

Hey marketing! Might be a great report to share with your CEO.

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How Finding A Business Partner Is Awfully Similar To Finding A Spouse

How Finding A Business Partner Is Awfully Similar To Finding A Spouse | Small Business Marketing | Scoop.it

Just like marriage, it takes time to find the right business partner.

The terms “work husband/wife” are frequently used because marriage and business partnerships are extremely relatable. Maintaining those relationships involves ongoing attention, change, and reflection over time.

Here are a few top tips to consider before tying the business knot:

Non-negotiables

Whether it is experience in a specific field, a certain degree or acquired skill set, a flexible schedule, or an unshakeable work ethic, these attributes cannot be compromised. Once this parameter is outlined it is easier to narrow down your search.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, August 5, 4:16 PM

Before you settle down with a business partner, consider these tips for business bliss.

Jill L Nelson's curator insight, August 15, 8:51 AM

Finding the right business partner should never be rushed.  Take your time and make sure the fit is right.  

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20 Quick Tips For Better Time Management

20 Quick Tips For Better Time Management | Small Business Marketing | Scoop.it

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Jacob M Engel's curator insight, August 5, 12:25 PM

Time management is essential for success!

Tyler Fleck's curator insight, August 5, 3:37 PM

Good for board members, homeowners, and...well...anyone looking to manage their time just a little bit better!

Carol Sherriff's curator insight, August 6, 5:58 AM

Fairly standard time management tips but always worth reminding yourself of them.

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How To Use Conflict To Your Advantage At Work

How To Use Conflict To Your Advantage At Work | Small Business Marketing | Scoop.it

Whether we like it or not, conflict is a constant in life. From big-picture decisions about the future to where to eat lunch, every day we have myriad differences of opinion with others.

 

Somewhere between browbeating and caving in every time you’re faced with someone else’s preferences, there’s a middle ground out of which can spring innovation and ideas. Here are five steps to stop avoiding conflict and start managing it.

 


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, July 31, 3:49 PM

If you’re wasting time always trying to keep the peace, you could be missing out on an important source of energy and innovation.

Ellen Naylor's curator insight, August 1, 9:39 AM

Like this in particular, "Model the behavior and communication you’d like to see in your counterpart, even when things get tense, and you’ll get much farther than trying to force the other person to do things your way." Easy to say, hard to do in tense, emotional moments. Taking a couple of deep breaths of mindfulness helps. 

Jill L Nelson's curator insight, August 3, 12:25 PM

Excellent advice.  Conflict is normal and when managed well it is healthy.  Managed conflict produces better decisions.

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Why Women Entrepreneurs Are Happier Than Male Entrepreneurs

Why Women Entrepreneurs Are Happier Than Male Entrepreneurs | Small Business Marketing | Scoop.it

There's a lot being said out there about the state of women in this country. The gender gap is alive and well when it comes to salary, confidence, happiness, and the number of women in the C-suite and science. Women aren't as happy as they were in the 1970s, research has shown, and their happiness relative to that of men has taken a nosedive.

 

But it's not all doom and gloom. A recent study shows there's one career path in which women's perceived happiness is greater than men's: entrepreneurship.

 

One out of every 10 women in the U.S. today is starting or running her own business, according to a that came out in June. More than a third of those women want to expand their business beyond five employees.


Via Vicki Kossoff @ The Learning Factor
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John Leith's curator insight, July 29, 5:14 PM

Did you know more women set up their own business than men?

John Leith 

Majd Hammad's curator insight, July 29, 6:07 PM

يشسيشسيشسيشسي

 

Stuti Pandey's curator insight, July 31, 12:10 AM

Well I agree.....Women all set to explore independent ownership #entrepreneurship

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MDOT urges Bangor drivers to avoid 2½-year Union Street bridge construction ... - Bangor Daily News

MDOT urges Bangor drivers to avoid 2½-year Union Street bridge construction ... - Bangor Daily News | Small Business Marketing | Scoop.it
Bangor Daily News
MDOT urges Bangor drivers to avoid 2½-year Union Street bridge construction ...

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Linking Knowledge Management to Content Strategy | Tallyfox

Linking Knowledge Management to Content Strategy | Tallyfox | Small Business Marketing | Scoop.it

Dr. Dan:  This article, I believe, serves as a good example of not understanding what Knowledge Management and what Content Management both are, as well as the differences between them and their overlaps.

 


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Dr. Dan Kirsch's curator insight, April 14, 7:53 AM

Best sound bite for demonstrating that the author clearly lacks an understanding of what Knowledge Management and Content Management are:  "Recently, I've come to realize that knowledge management and content strategy are almost two sides of the same coin. The former is for an internal audience, the latter is for an external audience."


Some mistakenly use the term Knowledge Management when they really mean Content Management (or perhaps even, Document Management).  And I think that it's good to revisit this discussion every couple of years.


Here's a neat definition/explanation of what Content Management is: 

"Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information has come to be referred to, simply, as content or, to be precise, digital content. Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management."


And here's a post by Nick Milton which discusses the overlaps and confusion between CM and KM.


I'll let you pick and choose your own definition of KM, but clearly Content Management is not the other side of the same coin as Knowledge Management, and to suggest that KM is somehow simply or only (collecting, managing and publishing - as a process) and for an internal audience is quite a bit myopic.


When you need KM, you need KM.  Not CM, or DM, or IM.  KM.


Perhaps the question is whether you see that overlap, or do you perhaps see CM, DM, or IM (individually or collectively) as a subset of KM or just connected to the KM picture?

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SAP CRM: Customer Experience Management Part II

SAP CRM: Customer Experience Management Part II | Small Business Marketing | Scoop.it

A while ago in this blog, we discussed one of the trending topics in the CRM field, Customer Experience Management (CEM). As stated, CEM intentionally tries to direct the experiences of a customer or prospect across all ...


Via Fred Zimny
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Interesting.

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Brand Identity Is Crucial For Small Business Success | Cox BLUE | Cox BLUE

Brand Identity Is Crucial For Small Business Success | Cox BLUE | Cox BLUE | Small Business Marketing | Scoop.it

“ If you are trying to generate some serious brand equity, you first need to target the image you are conveying to consumers as you're marketing your small business.”


Via Steve Cassady, SBESSCPA
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10 Timeless Leadership Lessons to Help Expand Your Influence

10 Timeless Leadership Lessons to Help Expand Your Influence | Small Business Marketing | Scoop.it

Via Daniel Watson
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Progressive training's curator insight, May 9, 6:21 AM

10 Timeless Leadership Lessons to Help Expand Your Influence

 

#leadership #management #business

donhornsby's curator insight, May 22, 6:14 AM

Leaders must take more time to stop, reflect and assess their own thinking, capabilities and aptitudes. 

 

 

(From the article): As leaders, you must begin to look beyond the obvious and open your eyes to see the opportunities previous unseen.   Leadership requires you to have circular vision and when you begin to grow complacent, you only see the obvious details before you – rather than those they lie around, beneath and beyond what you seek.  In fact, your mindset becomes stagnate because you are not stretching your perspectives enough to see more than you want to.

 

When you fall into this trap, it’s time to reshuffle the deck, and map out the internal and external factors that are influencing your thinking. You must begin to identify areas that can be improved –  such as relationships, workshop culture, networking, how you are investing in yourself (or lack thereof), etc.

 

It’s not experience, but rather opportunity that is the true mother of success.   Be more mindful about how you manage opportunity before it begins to manage you.

Ivon Prefontaine's curator insight, May 22, 7:41 AM

The first lesson is a good place to begin. We become so busy we do not look up and from side-to-side. Leaders need to be present and aware of what is happening and not happening. They need to be aware of who is best served to take the reins in a given situation.

 

In School, leadership and management should be intertwined. Quite often, I found that the latter was used almost exclusively and leadership did not exist.

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The Datafication of Design: Thinking Big (and small)

The Datafication of Design: Thinking Big (and small) | Small Business Marketing | Scoop.it
While the AEC industry is now buzzing with anticipation over “Big Data,” information technology research firm Gartner signaled last year the phenomenon we call Big Data is on the verge of falling i...

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The 7 Essentials To Forming A Board Of Mentors

The 7 Essentials To Forming A Board Of Mentors | Small Business Marketing | Scoop.it

Via Daniel Watson, SBESSCPA
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Jean-claude Zaugg's curator insight, April 9, 10:30 PM

Dans le business faites vous aider !

In business get advices from experienced people !

John Rudkin's curator insight, April 10, 2:53 AM

I agree....

BSN's curator insight, April 10, 6:56 AM

The 7 Essentials To Forming A Board Of Mentors #business #mentors

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The 7 Essentials To Forming A Board Of Mentors

The 7 Essentials To Forming A Board Of Mentors | Small Business Marketing | Scoop.it

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Jean-claude Zaugg's curator insight, April 9, 10:30 PM

Dans le business faites vous aider !

In business get advices from experienced people !

John Rudkin's curator insight, April 10, 2:53 AM

I agree....

BSN's curator insight, April 10, 6:56 AM

The 7 Essentials To Forming A Board Of Mentors #business #mentors

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5 Things Hustlers and Entrepreneurs Do Differently

5 Things Hustlers and Entrepreneurs Do Differently | Small Business Marketing | Scoop.it

There are 2 types of people in this world: hustlers, and everyone else.

 

Now, when I say “hustler,” I don’t mean someone who conducts shady business or sells illegal products. I’m talking about people who are extremely motivated to succeed, and have equal parts ambition and aspirations lined up. Someone who knows exactly what they want, and will sacrifice almost anything in order to get it. Hustlers are people who will either find a way or make one.

 

There comes a time in a your life when in order to get where you want to go – there may be no doors or windows – and you have to break through a wall. Hustlers don’t make excuses, and they don’t understand words like ‘no’, ‘can’t’, ‘impossible’, or ‘defeat’.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, August 17, 3:15 AM
5 Things Hustlers and Entrepreneurs Do Differently.
Bettina Gifford's curator insight, August 17, 3:03 PM

While the language in this is questionable, it defines certain "hustler" traits perfectly

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7 Tactics Top Growth Teams Use to Engineer Traction for a Growing Business

7 Tactics Top Growth Teams Use to Engineer Traction for a Growing Business | Small Business Marketing | Scoop.it

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Daniel Watson's curator insight, August 4, 2:01 AM


If a business is unable to create real sustainable growth over and extended period of time, it can't be said to have gained traction, a state of affairs where repeatability of growth processes act to deliver improved outcomes for the business on an ongoing basis.


Three keys to sustainable growth are acquisition, action and retention, and a business wanting long term success needs to work on all three of these key processes.


This excellent article, suggests that growth can be engineered, and it discusses each of the three keys to growth and offers seven tactics that can be deployed in any business to engineer traction.

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7 Networking Tips for Introverts, Extroverts, and the Socially Awkward

7 Networking Tips for Introverts, Extroverts, and the Socially Awkward | Small Business Marketing | Scoop.it

When it comes to making new connections, introverts get a bad rap, in spite of the fact that introversion and shyness are not the same thing. While extroverts are the life of the party, introverts do better in smaller, more intimate settings, and they tend to be better listeners and more inquisitive than their extroverted counterparts. Shyness is more about being socially awkward because you fear the judgments of others.

 

In terms of networking, though, all three personality types can benefit by heeding several bits of advice. That's according to Jacqueline Whitmore, etiquette expert and author of "Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals." Here's what she says you need to do to make the most of networking opportunities and garner valuable connections.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, August 4, 4:28 PM

Whether you hate networking or love it, a few key tactics can help you make important connections.

Lisa deLeon's curator insight, August 5, 3:45 PM

Networking means practice.  It's hard work but rewarding and often fun. I love walking into a room where I know more than one person!

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How to Design for Real Impact

How to Design for Real Impact | Small Business Marketing | Scoop.it
Know your mission, measure the right thing, and measure it well. Kevin Starr introduces a framework for gauging whether your company is creating meaningful impact (because if it isn't creating impact...what's the point?).

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S. Korea launches construction to adopt RFID system in Kaesong complex - Xinhua

S. Korea launches construction to adopt RFID system in Kaesong complex - Xinhua | Small Business Marketing | Scoop.it
S. Korea launches construction to adopt RFID system in Kaesong complex
Xinhua
SEOUL, Dec.

Via Poppen Report
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Keeping an eye on the future of infrastructure

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Factors affecting highway infrastructure design

Factors affecting highway infrastructure design | Small Business Marketing | Scoop.it

There are many factors which affect the construction of highways. The civil engineering consultants are the right people to approach who provide highway infrastructure design services.



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What is BIM? - Building Information Modelling (BIM) article from NBS

What is BIM? - Building Information Modelling (BIM) article from NBS | Small Business Marketing | Scoop.it
Building Information Modelling (BIM) uses data to generate and manage a visual model of a building through real-time, dynamic modelling in 3D, 4D and 5D, increasing project efficiency and saving money. Michael Smith introduces these concepts.

Via Paul Chappell
SBESSCPA's insight:

A good idea.

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Augusta Could Join Airport For Parkway Landscaping - WJBF-TV

Augusta Could Join Airport For Parkway Landscaping - WJBF-TV | Small Business Marketing | Scoop.it
Augusta Could Join Airport For Parkway Landscaping
WJBF-TV
Annisa Jones and her mom came to the Augusta Regional Airport to drop of a relative, and they say the road leading in was nothing to write home about.

Via oddLambess
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Just a thought.

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How to Build and Maintain Authentic and Profitable Customer Relationships

How to Build and Maintain Authentic and Profitable Customer Relationships | Small Business Marketing | Scoop.it

Via Daniel Watson, SBESSCPA
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Victor Juarez's curator insight, March 2, 6:41 AM

Fácil, Clara y muy sensata guía para construir y mantener relaciones estables con tus clientes.

Roberto Nocera's curator insight, March 2, 2:13 PM

Customer Relationship pillars

Michael Wilcox's curator insight, March 2, 6:29 PM

The value and service of client base is paramount to business success yet too often considered as a cost centre rather than the profit centre it can be. Social media increases the reach of both good and bad customer services and experience - in the long run, it pays to take care of current clients.

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Don't Lose Touch! How to Follow Up With Convention and Trade Show Leads

Don't Lose Touch! How to Follow Up With Convention and Trade Show Leads | Small Business Marketing | Scoop.it
Trade shows and conventions can be a great resource for lead generation, but only if you follow up and communicate next steps in a timely manner. Here are some tips to help you!

Via Fred Zimny, SBESSCPA
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SBESSCPA's curator insight, March 5, 5:39 AM

SBE firms this could be helpful for your...

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Transportation secretary urges infrastructure spending - USA TODAY

Transportation secretary urges infrastructure spending - USA TODAY | Small Business Marketing | Scoop.it
Transportation secretary urges infrastructure spending
USA TODAY
WASHINGTON – Transportation Secretary Anthony Foxx urged about 300 people Thursday at the U.S.

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8 Ways Neuroscience Can Improve Your Presentations

8 Ways Neuroscience Can Improve Your Presentations | Small Business Marketing | Scoop.it

Over the past few decades, enormous amounts of effort (and dollars) have gone into understanding how the mind works. This is good news for you, especially when it comes to public speaking, which requires getting into the minds (and hearts) of an audience. Neuroscience research offers loads of insights that every business person ought to apply to presentations.

 

Here are eight rules, based upon conversations with Stephen M. Kosslyn, former chair of the psychology department at Harvard University, and what he knows about the brain.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, April 16, 2:06 AM

Giving memorable and persuasive presentations is more than an art. It's brain science.