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Beginner’s Guide to Improve Customer Experience [Infographic] - Business 2 Community

Beginner’s Guide to Improve Customer Experience [Infographic] - Business 2 Community | Small Business Marketing | Scoop.it
Beginner's Guide for CX: http://t.co/5K9iIq0hW0 Integrating what’s needed for better #custexp isn't always easy, but it is possible!

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Make it better now -- nothing to fix later!

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What The Most Successful Employers Know

What The Most Successful Employers Know | Small Business Marketing | Scoop.it

If you read the lists of best places to work, you might notice the same companies appear year after year. Google, Bain & Company, Nestlé Purina PetCare, Facebook, and Twitter, for example, are perennial favorites on Glassdoor’s annual list.

 

Renowned perks like company chefs, nap rooms, and massages might seem like obvious reasons for their ranking, but Rosemary Haefner, chief human resources officer for CareerBuilder, says it’s deeper than that; the best employers know how to use workforce data.

 

"Smart companies rely on data to inform all of their recruitment decisions—everything from job seeker perceptions to industry trends and talent supply," she says. "They analyze this data to gain meaningful insight that helps them understand where to focus their recruitment efforts to get the best return on their investment."

 

 


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Mahmoud Khalifa's curator insight, April 29, 10:13 AM

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Mahmoud Khalifa's curator insight, April 29, 12:00 PM

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Charles Kaufman's curator insight, April 30, 7:31 AM

In business, you need to gather a lot of tips and ideas from other business people to make your own. You cannot just put your money on some ventures and expect it to grow. Learn what these employers know and apply them before you expect success to come your way.

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7 Popular Marketing Techniques For Small Businesses

7 Popular Marketing Techniques For Small Businesses | Small Business Marketing | Scoop.it

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Gonzalo Armengod Orejas's curator insight, April 28, 5:38 PM

It helped me a lot, I have a small clothing brand and I think that I will use ir for my bussiness.

Gonzalo Armengod Orejas's comment, April 28, 5:38 PM
It helped me a lot, I have a small clothing brand and I think that I will use ir for my bussiness.
Dwight Holcomb's curator insight, April 28, 7:12 PM

This is a short-list of some effective marketing tactics for entrepreneurs.

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12 Habits of Genuinely Courageous People

12 Habits of Genuinely Courageous People | Small Business Marketing | Scoop.it

That means bravery sometimes an extraordinary level of bravery--is required in business and entrepreneurship. Like taking a chance when others will not. Or following your vision no matter where it leads. Or standing up for what you believe in even though those beliefs are extremely unpopular.

 

Or simply doing the right thing, even though the right thing is definitely the hardest thing.

 

(Think of courage that way and you may be surprised by just how brave you really are.)

 

Here are ways otherwise ordinary people display extraordinary courage:

 


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Graeme Reid's curator insight, April 22, 8:10 PM

There are many different ways to be courageous.

Elías Manuel Sánchez Castañeda's curator insight, April 22, 9:19 PM

Jeff Haden shares with us " ways otherwise ordinary people display extraordinary courage”:

They're not afraid to believe the unimaginable.They're not afraid to be patient.They're not afraid to say no.They're not afraid to take an unpopular stand.They're not afraid to ask for help.They're not afraid to show genuine emotion.They're not afraid to forgive... and forget.They're not afraid to stay the course.They're not afraid to earn the right to lead.

10. They're not afraid to succeed through others.

11. They're not afraid to say, "I'm sorry."

12. They're not afraid to take undeserved blame.

Alex Pfeiffer's curator insight, April 23, 1:29 PM

This helps create a top transferable skill.

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5 Tricks to Be More Powerful at Work

5 Tricks to Be More Powerful at Work | Small Business Marketing | Scoop.it

"Power is a subject that makes many people extremely uncomfortable," Stanford professor Jeffrey Pfeffer argues, but just because we don't like to think about power doesn't mean it's not the lifeblood of business. "Power is in fact all around...like air and water and gravity," he insists.

Ignoring power, therefore, won't make it disappear any more than wishing away gravity will help you fly. Instead of sticking your head in the sand, Pfeffer suggests you get real and start thinking constructively about accumulating power. How can you do that? In the video he offers a handful of actionable (if not necessarily universally palatable) tips.

.


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Vicki Kossoff @ The Learning Factor's curator insight, April 19, 6:51 PM

Power makes lots of us uncomfortable, but that's no excuse for sticking your head in the sand and not cultivating your professional clout

Charles Kaufman's curator insight, April 20, 11:03 AM

Sure having power somehow makes some people uncomfortable, but we have to accept that it is the lifeblood of business. Here's how to get that power and boost your business to success.

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Customer Data: Designing for Transparency and Trust

Customer Data: Designing for Transparency and Trust | Small Business Marketing | Scoop.it
Don’t sacrifice long-term goodwill for short-term benefits.

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The five disciplines of customer experience leaders - Bain Brief - Bain & Company

The five disciplines of customer experience leaders - Bain Brief - Bain & Company | Small Business Marketing | Scoop.it
Designing experiences that consistently impress and stand out from the crowd remains a difficult endeavor, and companies often falter after an initial burst of energy.

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METASKILLS - Five Talents for the Robotic Age

METASKILLS - Five Talents for the Robotic Age | Small Business Marketing | Scoop.it
METASKILLS – Five Talents for the Robotic Age

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This May Not Surprise You: Only 10% Of Managers Have What It Takes To Be Managers

This May Not Surprise You: Only 10% Of Managers Have What It Takes To Be Managers | Small Business Marketing | Scoop.it

If you interact with managers at work, this may not surprise you: A lot of people aren't good at being managers. They lack the skills, the poise and, above all, the ability and willingness to engage. And we all know how this affects you, the worker. A bad manager can be disconnected and uninterested, leaving you alone but failing to help you grow. But the situation can be much, much worse.

 

Just how common are these bad bosses? A new report from Gallup, based on extensive polling, finds only 10% of managers have what it takes to be "a great manager."

 

"Great managers possess a rare combination of five talents. They motivate their employees, assert themselves to overcome obstacles, create a culture of accountability, build trusting relationships and make informed, unbiased decisions for the good of their team and company," says the report. "The majority of managers are miscast."


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Training Millennials in the Workplace? Teach Them the Same Way You Reach Them

Training Millennials in the Workplace? Teach Them the Same Way You Reach Them | Small Business Marketing | Scoop.it

Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks.


Think about the typical learning and development module—long, dull e-learning courses that employees plow through one click at a time, a monotony of text pages broken up with the occasional interactive activity. Now look at the people you are training. More than likely, the majority of them are millennials, a group that has brought a whole new meaning to the concept of short attention spans.


According to a 2012 study commissioned by Time Inc., millennials switch media types 27 times every nonworking hour. Few things hold their focus for long, so they prefer information and communication in small chunks. They are comfortable with jumping around in the information and communication realms and are nonlinear learners.

 

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Brian Yanish - MarketingHits.com's comments:


So true, companies that understand how millennials learn and interact with their devices will have better trained staff and it will  is the companies grow because of it.


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Social Media Rules for Small Business Operators

Social Media Rules for Small Business Operators | Small Business Marketing | Scoop.it

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Upstairs's curator insight, March 29, 9:03 PM

必読。

www.whatawaist.ca's curator insight, April 19, 12:00 PM

Great Post

Nicholas Stickle's curator insight, April 30, 6:07 AM

Always love insight on social media and maintaining our presence.

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The New World of Work

The New World of Work | Small Business Marketing | Scoop.it
/figcaption> How are improvements in digital technology changing the nature of human work? A team of researchers from the MIT Sloan School of Management and the Masdar Institute in Masdar City, Abu Dhabi, have taken a close look at that question.

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Customer-everything: the digital era's biggest marketing change

Customer-everything: the digital era's biggest marketing change | Small Business Marketing | Scoop.it
The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must use to reach them ...

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Eric_Determined / Eric Silverstein's curator insight, March 19, 3:13 AM
1) Creating a compelling #customer #experience in the #cloud-first, #mobile-first era

2) Using big #data to walk a mile in the customers’ shoes


3) The #digital era’s version of from “the horse’s mouth”


"In the end, the key to obtaining a competitive advantage in the digital era is for enterprises to understand the preferences of their customers. In addition, businesses have to digitally transform their business by adopting the right devices and services in order to be able to respond quickly to changing client demands as well as the disruption unleashed by innovative competitors.


Doing so will put businesses on a course to achieving success in the new customer-centric reality, as they will learn more about their customers, deliver the experiences that today’s smart shoppers demand, and get more involved with the new forms of communication that consumers favour.


Ultimately, businesses will be able to personalise the customer experience, differentiating their brands, and most importantly build customer #loyalty in the digital age."



Patrick Findlay's curator insight, March 19, 4:29 AM

A quick guide to better use your digital marketing to match your customers needs. Be relevant!

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Succession Matters

Succession Matters | Small Business Marketing | Scoop.it

For organizations to succeed, they need to identify, develop, and support the leaders that will drive their future strategy. Effective succession management is therefore essential for continued business success.

 

But what do executives around the world really think about their succession initiatives? Do they have a view on what best practices should be, and do their organizations follow it? What do they consider to be the benefits of and the barriers to successful succession management?

 

Korn Ferry commissioned a global research project on succession management. The results raise some significant concerns over the risks businesses are taking, while at the same time presenting real opportunities for learning and change.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, March 17, 7:24 PM

We've just launched the second report in our #SuccessionMatters series, focusing on the accurate identification of leadership potential. You can also watch three videos and once again we've included an infographic - giving you the complete talent picture.

citycar 55's comment, March 17, 8:29 PM
thanks good post
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To Grow Your Career, See The Whole Customer Experience

To Grow Your Career, See The Whole Customer Experience | Small Business Marketing | Scoop.it
It's important for SEO professionals to be well-versed in search, but columnist Nathan Safran reminds us that true leaders understand the bigger picture as well.

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Thinking like a designer can transform the way you develop products, services, processes—and even strategy. Design Thinking

Thinking like a designer can transform the way you develop products, services, processes—and even strategy. Design Thinking | Small Business Marketing | Scoop.it
Thinking like a designer can transform the way you develop products, services, processes—and even strategy.

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Secrets To Instantly Get Your Confidence Back

Secrets To Instantly Get Your Confidence Back | Small Business Marketing | Scoop.it

You’re ready to deliver a talk or presentation or take on a new project. It’s the culmination of a great deal of preparation and hard work. Then, without warning, all of your hard-won faith in yourself evaporates, and you’re facing a crisis of confidence at the worst possible moment.

Most of us have been in situations where our fearlessness waned just as we were about to realize an important accomplishment. When you’re in those minutes before a presentation or up against an important deadline, what can you do to get your confidence back? We turned to the experts for advice:


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, April 19, 6:49 PM

Use these immediate confidence-boosters the next time you're having a freak-out moment.

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Why Big Organizations Are Broken | Digital Tonto

Why Big Organizations Are Broken | Digital Tonto | Small Business Marketing | Scoop.it
Now that access to resources has become nearly universal, leadership is more important than authority.

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7 Lessons Everyone Can Learn About Leadership From Game Of Thrones

7 Lessons Everyone Can Learn About Leadership From Game Of Thrones | Small Business Marketing | Scoop.it

Game of Thrones is set in a medieval world of knights, dragons, and magic, characterized by long, cold seasons, and populated with White Walkers. This most amazing and compelling TV series has captured the hearts and minds of people around the world. In the history of mankind, never has a TV series been so downloaded and watched, so are there leadership lessons we can take from this series?

 

Before I answer this question, I will tell you a story; I run a training company, after all. A man in a hot-air balloon realized he was lost. He reduced the altitude and spotted a woman below. He descended a bit more and shouted, “Excuse me, can you help me? I promised a friend I would meet him an hour ago, but I don’t know where I am.”

 


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Vicki Kossoff @ The Learning Factor's curator insight, April 14, 7:51 PM

Sex, murder, dragons, warring leaders, and a wall impossible to scale. Does this sound like any corporations you know today? Perhaps, but I am talking about Targaryens, Lannisters, Starks, and Baratheons in Game of Thrones.

A-Writer's curator insight, April 15, 5:44 AM

http://www.a-writer.com/

2STechnologies's curator insight, April 15, 10:40 AM

Avouez Que VOUS ÊTES accro!

Addict .... La passion ne s'achève jamais with Game of Thrones!

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Top 5 Small Business Marketing Tools

Top 5 Small Business Marketing Tools | Small Business Marketing | Scoop.it

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Raj's curator insight, April 13, 6:51 PM

Nice Information!!!

BSN's curator insight, April 14, 7:45 AM

#business #marketing

Pau Punseti's curator insight, April 14, 9:42 AM

Marketing Online

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How Power Is Shifting From Corporations To Platforms

How Power Is Shifting From Corporations To Platforms | Small Business Marketing | Scoop.it

An enterprise is no longer so much a collection of resources and capabilities as it is a set of platforms. It was largely during the 20th century that corporations rose to power. Private enterprises— usually run by a cadre of professional managers rather than by entrepreneurs— came to rival the reach and influence of governments, controlling massive resources that were not bound by traditional borders. Today, however, that dominance is on the wane. Consider the case of Ford. During the recent financial crisis, the company lobbied hard for the government to bail out its rivals. Yet it wasn’t an act of altruism, but survival. If GM and Chrysler went down, so would the supplier networks upon which Ford depended. In a connected world, the most important resources are no longer what you own, but what you can access and the line between competition and codependence is beginning to blur. That changes the game entirely. Successful enterprises can no longer prosper merely by deploying assets efficiently, but must effectively manage and deepen connections.


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Three ways companies are building customer loyalty

Three ways companies are building customer loyalty | Small Business Marketing | Scoop.it
Here are three recent tactics brands have taken in order to win (or in some cases, to regain) the business of the empowered customer.

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Eric_Determined / Eric Silverstein's curator insight, April 2, 3:31 AM

Do you agree with this Forrester Research statement:


“Your customers have fewer reasons to be loyal than ever before and are really less loyal than they’ve ever been before,” 


 “They have a voice that’s loud and far reaching and they have heightened expectations for the way companies interact with and serve them.”

 

That’s why ongoing two-way #engagement and iterative learning is what truly drives brand #loyalty. The need to collaborate with consumers and to tap into their insight has never been more urgent for companies seeking to prosper in the age of the empowered customer.


How are you engaging with your favorite brands?

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Creating Strategic Impact - Challenge and Change | The Brainzooming Group

Creating Strategic Impact - Challenge and Change | The Brainzooming Group | Small Business Marketing | Scoop.it
creating strategic impact exercise, I typed "Challenge" and "Change." It struck me the difference between challenge and change is the "lle" in the middle of

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VALUING DESIGN: mapping design impact and value in six public & 3rd sector projects


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The Art of Performance Management

The Art of Performance Management | Small Business Marketing | Scoop.it
Before investing in new performance management systems, leaders need to identify the metrics that really matter and design processes for translating data into effective decision making.

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5 Things to Look for in Your Next Incredible Mentor

5 Things to Look for in Your Next Incredible Mentor | Small Business Marketing | Scoop.it

You'll need help and advice to get ahead in life. Here's what the best coaches understand and how you can find them


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Vicki Kossoff @ The Learning Factor's curator insight, March 19, 5:51 PM

Ask the most successful people you know how they got where they are and they'll likely mention at least one mentor who helped them along the way. Here's what you need to know about the best mentoring relationships.